You know by now you just can't throw content out there and expect it to stick. Today's audience is in a hurry, they are trolling the internet and whatever you have to offer has to catch their attention in a hurry. It has to be interesting. It has to capture their attention. So what do you need to ask yourself to make all this connect? Here are a quick few points I have found that covers most of the bases.
Define Your Brand
What is Your Brand?
Do you know your message?
Do you have a methodology to do your social media updates?
What kind of content are you going to post?
What are your topics and will it relate to your brand?
Will you use images or video for content?
Who is my audience?
What social platforms do they use?
What is important to them?
Why do I need Social Media?
What is my purpose in using Social Media?
What will I achieve in using Social Media?
How will I measure my investment? (ROI)
What is working and what is not working?
What did my customers do to increase my business?
Did I spend too little in Social Media or do I need to spend more?
These questions all need to be seriously looked at when engaging in social media as a marketing campaign or customer engagement. Take time to really study your content marketing. I hope these questions will help you build a successful social media strategy that will work for your business.
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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