As we start looking at the new year and 2105, I thought I would mention how I see the new year will affect social media. We already know that images (video and photo) will play a huge factor in social media and content driven social platforms. What this means to small business is you really need to consider your marketing strategy to include Vine, Instagram, and Pinterest. It is no secret that in those 3 seconds you have to capture the attention of possible customers scrolling through their smartphones or desktops, the images and NOT the words is what is going to hold their attention. Key words in the search engines is still gong to get them there to your site but the images is what is going to keep them there . As you look towards 2015, make it a point to merge your content with video or images to capture those fast-moving eyes.
Stats, stats, and more stats. Marketers are also going to be more deep diving into web analytics for 2015 studies show. Why? More and more advertisers next year will be moving their budgets from conventional advertising, (sorry TV, radio, and magazines) toward social media. In doing so, they want the best ROI they can find so data on demographics, marketing, and buying trends will be important. Now, more than ever will data on pass through, clicks, follow-through pages on web sites, it will all add to crucial spending of those advertising dollars. This means more call to action by your visitors will be very important. If your business presently relies on e-marketing or you run an on line store, you will need to invest in using analytics to keep up with the ever-changing social media habits of your customers.
Finally, be aware and focus on new trends, new platforms that are coming out, (I think of Snapchat as one that young people are getting on the bandwagon with) and be fully aware of where your hard-earned advertising dollars will be invested. Marketing with social media does not need to be complex but it does have to be target driven. Social Media is ever-changing. It will continue to evolve as technology does the same.
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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