You can spend hours, days, weeks or months doing social media. You think you have to do use all those platforms out there to reach your client base. Do you know what is really working for you? Have you done a social audit? Do you really know social media? I will try to summarize here, what you need to know about which platforms may or may not work for you but you yourself need to audit your own ability. You also need to know what is true and not true about social media. First, you need tracking analytics to look at your traffic. Consider using Google for that. Most of it is free. You can see if example if Facebook is giving you 80% traffic or if your website is giving you 20% page visits. From this you can get conversion rates. From using the data on all your platforms, you can in time see what is working and what is not and perhaps step up one platform or choose to eliminate it all together. Analytics is a must in any social media platform for business. You are not there to just to make friends and have a stale presence.
Next is social media and the fact and fiction. Truth. Social media is not a waste of time. You are connecting to your base. You do need content to make them interact and engage you. Millennials especially are a core base for Social Media. My business is not big enough for Social media is fiction. Any business can benefit from Social media. Location, location, location is the same with social media platforms. Promote the heck out of your small business through social media marketing. Start with a Facebook landing page. I just don't have the time for this social media crap. Fiction. Make time. We are in digital age now. From Twitter to LinkedIn to Instagram. You need to focus your business on your core demographics and reach out to them. Once you get your platforms up and running and know which ones are working for you (see my first paragraph) the rest is just a few moments of your time. Consider using Hoot Suite or another automation programming tool to keep your content fresh. Nobody cares about what I say or what I have to offer. Fiction. Anyone who lands on your sites are there for a reason. While they may not forward your message right away to friends or associates, they did read it. They may not even respond to you by a post directly either but they saw it. Never underestimate your clients or customers. Keep in mind much of your content is to create interaction so make your sites fun and interesting. They may not care only and only if you have boring long drawn out content. The average person visiting your site has a 3 second attention span and that is about how much time you have to capture them to hold them to your site. Your social media is your 24-7 marketing person. Make your business grow with social media but make sure it is working for you as well.
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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