Having a SEO (search engine optimization) campaign can be easy or it can be time-consuming and costly. Added to that are frustrations that nothing worked. So how can you be assured your SEO campaign will work? Here are some quick pointers that I found will give you some assurances that with a little work, planning, and some luck, you will have a great SEO campaign.
1. Set some good goals. Use Google or Bing. Keep your service or product down to a reasonable choice. Don't load up with a bunch of stuff and expect everything to hit. When you are starting out, pick that one key product you are offering.
2. The cost is important. If you are somewhat savvy on SEO, yes, you can get it down for free or for little expense. The problem with this is most small businesses do not understand the concepts of SEO and should choose a professional to guide their plan through. If you are in a highly competitive product line then expect to pay more. As they say, "There is no such thing as a free lunch!"
3. Keywords. What is this you ask? Keywords are what goes into the body of your message such as your website. When people begin that search for what they are looking for, search engines lock onto keywords within your demographic area first. So if you sell widgets in ABC County and in anytown within that county, you would come up under widgets. As to your ranking though depends on other factors. Keywords involve a lot of data research and placement value. Again, doing this yourself can be lackluster for your business and a disappointing ROI. Not to say you can't do it if you are in a rural non-competitive area but for most in larger markets, hire a professional.
4. The Rest of the mix. Have a good website, good content, and track your data via Google Tools or other free data gathering software that is available. If you are still unsure, then hire a professional marketing firm to do this for you. Stay current and keep abreast of the current trends and social media tools to give yourself a chance to stay ahead of the game. Good luck!