We have a few months behind us in 2013 already so what are businesses doing with social media? Doing some research, video is quickly becoming the tool to draw customers. Web video is becoming big business. YouTube recently announced they are now getting 2 billion users a day world wide. That in itself, is amazing. Besides video however here are some quick fast observations about
where social media is trending in marketing and advertising.
Facebook and that "Like" button: Businesses in the past loved those Facebook landing pages and getting customers to like them to get traffic. But that is no longer enough to keep your customers. Now it is solid relationship building.
It must now move across other platforms such as Twitter, LinkedIn, Pinterest, and YouTube. (Ahh, that Video platform again!)
Marketing Your Market: SMBs can no longer sit on their laurels and expect magic things to happen on one platform. If you talk about your business let's say via a single source such as a web or blogging site, you are already losing your base. Right now it is the trend to embrace multiple platforms to talk about your products or service via Twitter, Tumblr, StumpleUpon , Pinterest, and your own YouTube channel. This has been popular with e-Commerce or e-Books in marketing.
Video Entertainment Advertisers : As I mentioned before businesses are embracing web video to sell their products and using big bucks in the form of entertainment to do it.
As more and more consumers are pulling away from their armchairs and going mobile so has the trend to market to the web. They are creating dynamic high-profile ads to reach that market.
Reality Marketing : Although it is nothing new in the sense of selling, "Call To Action" advertising and marketing I noticed, is also making a larger presence. I am seeing this not only in print media but also on the web and television. The soft fuzzy ads are being replaced with "So what are you gong to do about it Mr. or Mrs. Consumer?" They are telling you to make a decision and make it now before it's too late. This is becoming in tune with the fact we are now a fast paced and action oriented society. Being mobile and with all these tools to take action now via our cell phone, tablet, or laptop, we can now buy cars on-line, make a reservation for dinner or a hotel room, and even buy a
plane ticket. Reality or augmented marketing is growing leaps and bounds this year.
We are 4 months into the new year and look how social media has
shifted! I will be anxious to see how the rest of the year shapes up!
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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