Like Social Cam which I talked about in my last blog, another fast up and
coming app is Instagram. A little bit of Facebook , Twitter, and a little bit
of Social Cam rolled into one. You can "like" a photo, you can follow or be
followed, you can upload your shots onto Facebook or Twitter or both, whatever
your little heart desires. Don't get me wrong, I am not against Instagram. It
just that it kind of rehashes some apps that you can all ready do with others.
I guess what makes it kind of neat is that it attempts to roll many things into
one app. As to its longtivity as a popular app it yet to be seen. It is
available for most smart phones but you need to sign up on their website (at
least for the Android version from what I can tell) and specify your phone and
it downloads the app for you. http://instagr.am. To try and download it from the
Play Store without going through this procedure, it is not going to happen. Not
a big deal in my opinion. From there, find your friends through Facebook who
have the app and begin to follow them, start taking pictures so you can fill
your album and they will follow you or see the popular pictures of the day from
the web collaboration and like them too.
As seeing this as a social media tool for SMB's or an enterprise level, yes,
there "could" be some possibilities through promotions such as liking a picture
of an event your doing and tying this in with your Facebook fan page but the
verdict is still not in on using Instagram with business. Since signing up for
it, I am seeing mostly young people having fun taking goofy or fun pictures of
themselves like with Social Cam and just enjoying themselves. On a personal
note, a lot of my friends have started using Instagram. So even us "over the 30
mark gang" are having fun with it. If a smart social media administrator wanted
to capitalize on the fad and apply themselves, yes Instagram could be a cool
tool to use to capture real time events or promotions and intigrate with present
tools since you can merge as with Social Cam, to Facebook and Twitter. Take a
look at Instagram and decide for yourself.
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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