Video marketing is here to stay and it is growing at breakneck speeds. While getting your brand out there via digital video is a no-brainer, you need metrics to measure your ROI. Here are some tips that can help you see how you are doing and to optimize your video marketing strategies
1. Make sure your video is set not only for desktop viewing but mobility as well. We are a mobile society now and especially your younger viewers are watching via their cell phones. . Consider landscape over portrait for optimal viewing.
2. Make your video ad able to auto start. In native environments, ads that begin to play on their own capture more viewers. This feature is available on most platforms.
3..Use Facebook for advertising and promoting as sharing is much higher on this platform
4. YouTube videos are very strong right now and the stats are there that show brands who use this platform have seen increases in their sales. The most popular usage of advertising with YouTube is the "TrueView" settings. You may find them annoying as a consumer sometime but you can skip the ad, watch it, or choose other settings, but regardless, Those few seconds you see it, you have an image impact planted in your head and the advertisers know it.
5. Your KPI. Your Key Performance Indicators is essential to know your ROI on any video ad campaign. Make sure you set your goals and target market right. If you are trying to reach let's say Millennials, doing a funny ad might be the answer. There is a company out there called Tubular Labs that can help you measure your KPI, market share, market reach, and many other analytic indicators. . Check them out!. Bottom line is use video!
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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