Digital Content. You hear about it, marketers love it. But to the small business owner exactly what is the best content to use? Video by far is the most engaging form to use because of its versatile format, its ability to deliver your brand and catch the attention of your customers quickly.
Video will hold your viewers to your website longer and they are more likely to buy your products or services or at the very least make an inquiry to you. Also video is very user-friendly today with mobile smart phones. Mobile friendly video is easier to compress today and with website and social media platforms all incorporating video, your ROI with video advertising and marketing is more achievable than ever.
According to Cisco's recent Global Traffic Forecast, by 2019 video content will be at 72% for all mobile traffic. This is huge! This report within itself tells you that video is a must for all businesses large or small. While we fully understand that the larger corporations can produce Hollywood style productions for their brand, small businesses today can achieve similar results within their own market area without the huge spending. Be it your own smart phone's camera, a DSLR camera, or using animated GIFS, you can do it. Our own company produces video content and marketing ads using DSLR and it is very effective. While we may have more professional equipment and studio set-up, small business owners with a little research can get their brand out on video themselves.
In conclusion, video is an essential for social media sharing and keeping your customer base interactive. Your click-through rates on your social platforms and web site will increase by 200% or more, especially in emails according to Forrester. Consider video in your marketing and social media plan if you have not done so already. You will be glad you did!
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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