Video on the web is here to stay and in some instances, if video is not integrated in your marketing plan, you probably don't have anyone visiting your site. Video makes up over 64% of internet traffic according to our good friends at Cisco. That number will be over 80% by 2019. SMB's even with the smallest of staff and budgets already know this. They have seen the trend. Working with younger employees or having millennial mid management, they see how video works within marketing. So why all they hype on video? In two words. "It's Working!"
For novice business owners, making a video has become much easier. While some can actually do it themselves, hiring a professional video production company has come down in price as well. The message can be told with more simpler graphics and digital effects.
Here are some tips to help make your next video for your business work for you.
SEO (search engine optimization) has and will continue to focus on video integration for ranking purposes. Having that video on your website will help boost those numbers.
Use keywords to boost your video. This is in the description, file, title, however you wish to use the keywords
Host your video on You Tube. This, being owned by Google, is one of the largest locations for SEO.
Get people (friends, customers, clients, whoever) to like your video. The more likes, the more the push to your site.
Video is growing. Your business needs to embrace the technology. Get videos on your website now!
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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