Viddy, like my last review of Vine, is also a up and coming hot social media video app. It is available both for android and Apple mobile phones and tablets. Viddy allows you to create videos up to 15 seconds. Differences between Vine which is a Twitter product, Viddy can not loop but you can add special effects and a music bed. It will also connect to Twitter, Facebook, Tumblr, and YouTube. I would recommend have both apps just because both serve different purposes. It does require a log in account as with most apps these days. You can follow other Viddy users, "like" the videos, and follow hot videos that are getting a lot of hits just like You Tube.
To use Viddy's special effects,it does not require a lot of genius work. When you install the app, it will ask permission to access your video library or your camera and then it will ask you if you want to "Make It Beautiful" and from there, you can work your magic. From there you simply touch "Next" and post it. By default it goes to Viddy's network but you can choose your other social sites if you wish. You can get various special effects by download and yes, you can pay for premium effects if you think you are going to be that next Hollywood Director. I like Viddy more than Vine but I have to give Vine a bit of a break here because it is new whereas Viddy has been around a bit longer. The cons of Viddy is it is a bit hard to work with if you have big hands like I do. Editing is bit cumbersome fom a cell phone. From my iPad , however,it was a bit easier.
Since I look at most apps from a business point of view, after playing around with Viddy, I think from a promotional and marketing angle, Viddy has some potential. For the 15 seconds you have with your video, some cool stuff can be produced to promote your brand. Adding music and some effects can have impact. considering where you can post this especially to your FB landing page or your Twitter account, the ideas are limitless. Give Viddy a try. It costs you nothing for the basic app and like with all apps, the delete command is always there for you but I don't think you will be doing that any time soon. It's too much fun.