If you are a SMB (small to medium sized business) owner, chances are you are in 4 catagories; you're are using Facebook correctly, you're using Facebook but incorrectly, you are not using it at all because it scares you to death or finally, you won't use it because you don't belive you have the time. Most SMB's do not have a full time marketing dept. thus the owner or someone "picked" does Facebook. First, don't use your personal site to promote your business as personal and business matters should not be intigrated. It is not difficult to create your own business site. What is a bit time consuming is setting your fan page up. You don't need to go "fancy" to start , just set it up. If you don't have a business Facebook site, shame on you. Email me, and I will walk you through it. There are videos on YouTube that show you how as well. Don't let a business fan page scare you. You can control things like people posting comments or posting pictures or videos. Use your fan page to promote your brand. Once it is up and running, you should post on your new site at least once a day. If anything, talk about a special you are running or a good product or service you have to offer. Now how to get fans. Word of mouth is the best way to start. You do not want to necessarily import your friends to your business site. These are your friends and not all of them are your customer base or your market vertical. Sure, tell them you have a business site but be remember, this is a fan page for your business, not another social site of who got crazy last night, or posting pictures of Grandma's 80th birthday. Later I will talk about apps to make fan gates, apps that allow you post from your cell phone, and how to link FB to your web site. I will also cover what topics are best to cover on your new fan page.
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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