One huge fact overlooked by many businesses is that they use email and many use social media for marketing. But how many combine both to acheive even bigger results? You see, using both email and social media as ONE marketing tool, you then are reaching where your vertical or audience not only works, but plays as well. In our business as marketing consultants, we call this term cross marketing or x-marketing. The trick to you of course is to make them "talk" to each other by coming up with a great plan that works.
Why email and social media together? Simple. This is where we are in today's world. While some may say email is becoming "old school", the fact remains there are over 3 billion email accounts in this world of ours as of 2011. One out of every 9 people on this planet now have a Facebook Account. Last year, over 200 million people tweeted. This does not include texts. OMG!! Now you see the where I am coming from. You really need an effective email and social media connection in your marketing. Here are some tips.
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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