The recent buzz with the changes Instagram will be doing in the next few months has everyone up in arms. From video Marketers, consumers, and in between, everyone thinks Instagram has lost it's mind. So to clarify what is happening with Instagram's algorithm (if and when they actually makes the final changes) I am posting a few notes here.
First, you do not have to turn off notifications to see your content. They will be rearranging the feed, true, but your content is and will always be there. Instagram says the changes are being done to help all users. I still think the options for either "Top Stories" or "Most Recent" will be there when it is all said and done as the other platforms wound up keeping this after listening to feedback from users. Instagram says posts are being missed and this change will help those posts to be seen. Obviously, you the user, have to have some interest in the video or images to make this statement actually true. Your content you post will be there but at the onset, it will go in the new order and not in the old process.
For business marketers, this new process is simple. Instagram in the past was giving you placement priority for free now if you want to pay for pushing your content up in priority, you should be able to do so. The downside is to catch the consumer eyes, you are going to need more professional and researched material.
In conclusion with this post, for Instagram users both professional and private sector, here is what you need to happen:
A. Keep your notifications on
B. Make that content eye catching and exciting as users will now be getting content they in the past did not subscribe to or may not had a interest in
c. Pay for sponsored content and build your audience base more quickly.
Remember, Facebook owns Instagram so if you have had success with Facebook in your marketing scheme, Instagram is playing catch-up. Facebook will not burn Instagram's rapidly growth over algorithm tweaking that will backfire on them.
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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