Twitter is a business social media tool. If you do not think that, think again. If you are using it for your business, are you taking full advantage of the capabilities of Twitter? Here are a few tips on using Twitter to engage your customer base and perhaps add to that. Twitter as well as other social media platforms are an extension of your brand. You may have set office or store hours but social media is your marketing arm that is open 24-7 365 days of the year. When you are not there, it should be selling for you. Let's get to my points.
Photos: Twitter now allows photos. Using interesting eye-catching photos will draw attention to your tweets. Make them fun but not stupid. Don't make them overbearing either like "Buy Now!" Use them to show your brand or for "inside" events. Allow interaction with your followers as they may want to know more about the photo.
Reply: You get tweets with questions or comments, take time to reply. Yes I am guilty of this sometimes but if you pick up followers, follow back. You get a nice comment, thank them. You get a question, answer them. This builds rapport
Don't blab on and on: Twitter max characters are 140. Keep your posts to that or less. Attention span today with social media is less than 3 seconds under most cases, especially with young followers. They don't care nor have the time to read all your stuff. Try to keep it short
The "Other Guys": Follow what your competition is doing. If you sell widgets, see who else is selling widgets in your market area. If they have 500 followers and you have 75, you need to get on the ball and figure out what they are doing right and what you are doing wrong.
The Technical Stuff: Learn how to use the tools of Twitter. Consider adding HootSuite so you can automate your tweets. It is free or you can move up to the business paid platform. Learn to use # hash tags to broaden your "hits" on your tweets. Learn to use the . (period) to allow all your followers to see your tweets instead of the @ symbol which is a single reply. (Unless you really want to just reply to one follower obviously)
Good luck with Twitter and I hope these points were of value to you!