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4/28/2012

Those fancy Social Media Terms and What They Mean

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We "professionals" sometimes get caught up with our lingo talking to each other and then it hit me.  I had a good friend (and client) ask me the other day "what the heck are you talking about with SMM?"  "Is that some new kinky thing I don't want to know about?" I laughed and explained that it stood for Social Media Marketing.  Then it got me thinking.  I bet there really are  a lot of SMB's (whoops, I did it again) who do not understand social media lingo.  They are either new to it or seen the terminology and just brushed by it  too embarrassed to ask.  So to help you, may I present some common "shortcut" terms  or lingo used in the business.

SMM.............Social Media Marketing.
SMB.................Small to Medium Sized Business.
B2B..................Business To Business.
B2C..................Business To Consumer.
 FB....................Facebook.
Blog.................Usually a website where individuals like myself post information to promote a idea, product, service, or an event.  Some bloggers promote themselves or an agenda.
MM.................Mobile Marketing.
Link............... I have heard this term used two ways.  One for linking URL's and also referring to LinkedIn.  Example "Hey, I see you are on the Link!" 
Tweet............This is a Twitter term which means you posted or about to post on the Twitter site. Very popular and is the #2 site next to Facebook.
Twitter........A blogging site limited to 160 characters.  People and businesses have sites.
Pinterest......A newcomer on the scene but rapdily growing. Allows you to "pin" or post pictures or videos from web sites that interest you to a central web site for others to see.
You  copy the URL of the site. Pinterest has a tool that your browser can use. It also can mate through Facebook or Twitter now.
QR Code......Stands for Quick Response Code. Smart Phones can scan this and it leads them to a encoded URL, YouTube Video, a web site for a special marketing promotion, ect.
 ROI................Return On Investment.
SMS...............Short Message Service.  You see this when you text and you now you can say "Oh, that's what it means!"
PPC................Pay Per Click. Those fricking ads on the side of web pages. You click on them and somebody gets a few bucks for allowing them to be on their web site in the first place.
HTML...........Going to keep this in layman terms. This is the code that makes your web site display everything you see. The most popular is HTML 5 now.
Wordpress.Another format which may find simpler to use and found in blogging sites.
AdWords....Google's trademark name for their revenue generating advertising. the Pay Per Click or PPC I mentioned earlier is part of the Google AdWords.
Widgets......Applications that can be installed on webpages that allow the user to add 3rd party products or services that may enhance their site to their customers.
That is the top terminology that most of us use when doing Social Media "speak' and I hope this has helped the "newbies" a bit in understanding the language or for those who maybe been at it for awhile and just never botherd to understand but thought it was cool to say it. I see you grinning!

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