Video is fast becoming the new technology for marketing. Fortune 500 companies have embraced it and large marketing firms with huge budgets from their clients are producing slick videos for our mobile society. Live streams are being done by everyone from our National Parks to Walmart. As all of this goes on the Mom and Pop stores across the US sit back and scratch their heads wondering why? Why should "Bill's Appliance Store" on 5th and Main or "Anne's Clothes For Teens" on Briarwood care what those big discounters are doing? Because you are losing your customer base. The market share and those spending dollars is fast becoming a solidified base with Millennials and younger population base. Guess what? They are glued to their smart phones and they love video. Even more so than still images. They are watching streaming video more and more and advertisers have taken note. Small business has to embrace this new technology to show you understand your market share and that you are not still living in the 1980's. These apps to stream are free. Just download them. If you are business and still do not have a decent smart phone that has a good camera (or even a tablet) then shame on you. I am a champion for the SMBs I am telling you that for little or no cost, you can do what these large box stores pay their advertising agencies thousands for. You too can stream a weekly video about your store and develop a fan base. Be it a how to video or what is new in your store this week. So get with the times and I will see you on the air!
Free apps for video and streaming video are:
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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