For those of you in business using social media. You need to ask yourself. "How well am I engaged and embracing current trends?" Does your business marketing strategies consider the trends in social media? If you do not, you can easily lose a large percentage of your target market by not having the right platform to engage them. Lets take a look at some platforms that are not going away and if you see one of these that you are scratching your head over or are not presently using, You need to seriously take a second look at your marketing strategy.
Facebook is a "given" in that while it is true milliners and the under 30 crowd are moving away from Facebook it still boasts over 1 billion users. If you are not marketing on Facebook, shame on you!
Live stream video. I have done a piece on this before and it is here to stay. YouTube, Meerkat, and Periscope among a few others all have the capability now to live stream your event. With the simple use of your smart phone, you can become a "world premier" event. Yes, it is a trend but consider this. nearly 400,000 hours of video is live streamed every day and it is up over 60%. Yes, we love to hate them but marketers are embracing them to allow brand to consumer direct marketing. Many companies now have developed their own apps so consumers can download them and have direct contact with their favorite brand 24-7. This allows messaging customer service, advanced tips on new product launches, loyalty awards coupons, and more.
CTA buttons or call to action buttons. You know, buy now, click here, want to learn more, click here... Facebook has them, Instagram and Pinterest now has incorporated them into their platforms. It has increased traffic for brands 3 fold. Engagement through social media is priority for any business. So, what are you doing?