The US is #3 in profile users. Almost 100% of Millenials have joined a social network in one form or another. Is Facebook for young people? It may surprise you to know that the fasetst growing segment of Facebook users is females 55 to 65 years old. We now spend about 15 hours or more on the internet be it research, social media, business related or just surfing. My point is for those of you who may think your business does not need to engage in social media or "I don't have time to mess with it", my friend, you are so sadly mistaken. "Get with the program!"
If you are now doing soical media, congratulations. If you are not, get started, and lastly, if you are now just getting started, be involved. Here are some pointers. (See my other blogs on how to create a fan page)
1. Start a Twitter Account and a Facebook business fan site but please, stay engaged.
2. Stay focused, stay transparent. Don't be somebody you are not. Market and promote your brand but don't lie about your business. People are smarter than you may think.
3. Be yourself but don't be a jerk, Don't claim you know it all.
4. Post frequently or you will lose your fan base or your followers.
5. Add value and interest. It does not always have to be about you and your brand.
6. Somebody emails you, asks a queston or makes a comment on your site, respond.
7. Take interest in your site. Change it up, listen to people.
8. If you make a mistake, spelling error, misquote somebody, so be it. Don't sweat it.
9. Link to other blogs, videos, articles, retweet. People love this and it shows you're open.
10. Have fun, be open to ideas from your work associates for ideas and engage them.
In conclusion, learn from your sites. While it can be fun, it is also a CRM tool to help you build a base of information on what is trending, what your brand is doing for your business, and what your customers are interested in. I can not stress enough, post frequently, at least twice a week, daily if you can. If you don't have the time, get someone who can. (Find a person all ready tweeting or using Facebook) Trust them to be creative, but don't ride them. Give them what you want to focus on but give them the freedom to market your brand. Review once a week for feedback.
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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