Snapchat, that crazy little app that just a few short years ago nobody but teens paid any attention to has reinvented itself and is now one of the hottest apps going. Even huge Fortune 500 companies are now on board salivating for advertising and branding space. Why? Because the platform has done a total 180 and is now loaded with cool features and it is just not for kids anymore wanting to post selfies that disappear in 10 seconds (although that feature is still there) So lets talk about snapchat and some of the things you may not even know about exist on this little app that is in fact, quite powerful.
Snap length. You can set your snaps or videos to run up to 10 seconds if you wish. The little dial is in the lower left hand side.
I want to save my selfie! If your picture is safe for the world to see (or normal enough) you can save the shot to your smartphone gallery and to that great storage cloud in the sky by simply clicking on the icon just right of the timer.
Text & texting. Snapchat allows video chat and texting as you may already know but you can also add text to your photo or draw on it and those features are self explained on the upper right top of the app. Pinch the letter box to make the letters larger or smaller. The same goes with the emojis if you want to use them. They can be placed anywhere by using your finger to slide them around. Your letter colors can also be changed by the color slider.
Face Swapping is fun with teens obviously but if you are an adult and want to be a kid again or had too much to drink, you can use this feature by holding on to your selfie picture until the lens icon shows up. Then you can mess with your face and add goofy things.
Videos are fun and you can actually do some effects with them such as speed them up, reverse them or slow them down. Remember the time frame though that you have when being creative with this feature. You can also do video calls with Snapcat or voice calls.
Snaps can be replayed up to 24 hours now which was not available some time ago. You can do this one with the person who sent it to you if they enabled this feature themselves.
The Video Note Feature allows you to make a slefie GIF for a few seconds by holding down the front facing camera button. again, you have 10 seconds to do this.
There are a few other goodies Snapchat has that I won't go into here but these are the fun ones. Get the app and check it all out!
Roy FDMC Social and Digital Media
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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