Small Business Owners know social media is important in the way their customers interact today. Many say they just don't have the time or understand it all. Oh sure they may have a Facebook page or have their face on Linkedin but what you do with that and the others you are missing out on is so important. You have to take the time to interact and you have to take the time to update and post content otherwise why are you even doing it? Is it staffing? Do you think it because it is free it takes care of itself? Do you feel you just don't have the time? Do you think your web site is enough? Bottom line is if you don't update or refresh, nobody will visit. Plain and simple. If you took the time to put in analytics, those within itself should be telling you something if you are taking the time to at least review the data.
So now that you feel that I am scolding you, the good news. There is a pot of gold at the end of the rainbow. Take time to schedule. Read my other posts about Hoot Suite or other auto programmers for your social media. Plan 30 minutes when you come home to post content about you as a person or your business. Post content related to your business. Make it interactive. Make your customers ask questions and take time to respond. It makes you personable. Consider Google ads or FB ads. Consider video drop-ins. All are very inexpensive and you are charged by the click. Oh yes those other social media platforms. Instagram, Vine, Pinterest, and many others are fast becoming business friendly and now accepting digital advertising. Why? Because their popularity is skyrocketing. Because digital media is fast becoming the social placement of Millennium's and they are the ones with money to spend and are very social conscience. Get on the bandwagon!
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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