Today, business owners are busy. They want content, they want their profiles to look good but due to lack of knowledge of social media, lack of staff to manage it, or just being lazy, many of their platforms are taking a beating and they do not even know it. If you don't pay attention to what you put out there for content or you are going with the "Well I think it looks good so there!" attitude, your audience may be dwindling before your very eyes and you don't even know it. When posting social media consider these guidelines and also look at what platforms are really hitting key demographics.
When you do a post, are you saying just Hi? I am serious. Some people just stick a Hello or even the "Wassup?" And these are business owners. Nothing else added, no content, just a silly stupid greeting. This is your business. Not your personal page. You are a professional. Add something. Like "Hello, It's Monday and look for my exciting in store sale specials coming out on Friday!' or "Hello this is Monday, are your payroll taxes done?" Contact me or post your questions here for any assistance you may need." Engage your masses.
Posting a Link-Post. That Catchy Title
I post a lot of link associated material. I admit it. I like to share what I read with others. And that's OK. To get my followers to engage those links I try to use a creative title to get them to notice it. If I have a good read on say "Social content is a marketer's bread and butter" I might have a title like "Content is buttering up the competition!" You don't want a title of "Hey man, click this link and read it. It's pretty good. Enough said.
What's Your Image?
If you like to post photos or links to video make sure it is brand or business related. If you sell widgets then post related images or videos that have to do with the world of widgets. Do not post political material, your Uncle John's fishing trip or inappropriate photos of the cute girl you saw at the bar last night. What does this have to do with your company's profile and brand? Posting a national story on manufacturing trends that may reflect of widgets is OK and may even created some discussion which you want but do you really want your readers knowing about that late night visit to the bar? Uhm No!..
Lastly, if you get a discussion going (hopefully not on Uncle John) on your widgets, responding back is very important. People want to know you are real and you care about their comments. Having said that, do thank them and do engage them back. Say, "I appreciate your feedback and I feel the same way or glad you said that and let me share more about that topic." Posting "Thanks" or "Good content Bob" means nothing to your readers. You might as well say "I don't really have time to respond to you, but thanks." Engagement means you care about your readers and it means they will come back and start following you which leads to sales or at the very least, your pages being followed by others. Don't be grumpy, smile back.
A recent survey by BI Intelligence came back with some pretty interesting numbers and facts. Among them are:
Women are still more geared toward Facebook. Teens are still the top users of Facebook. Instagram is now tops over Facebook and Twitter as far as prestige among young users. For adults LinkedIn is more popular than Twitter. Twitter has and continues to lose ground base among male users. You Tube reaches more adults aged 18 to 34 than any single cable TV network. The hottest social app going right now among 18 to 24 year olds is Snapchat!
When developing your content moving forward consider what and how you are going to post and also make sure you are using the right platform to hone your demographics. Enjoy the world of social media and have fun but be responsible to your masses.
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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