Social Media is changing faster than one can shake a stick at. Small Business Owners who have a limited staff or very few employees seem to get more frustrated each and every passing week on how to catch up, what platforms to use, or even worse, just throw in the towel and keep their website and call it good.
First in today’s world, that will not work. Even for small business. Our society has changed. You can manage your social media if you take a deep breath and think about what your marketing strategy is. Whatever that might be here are a few quick tips that might help you get over that depressing hump of “What can I do?”
1. You Need to Post Consistently to Be Effective in Your Business Marketing Plan.
In order for your updates to be effective you must post consistently, every day, at least twice a day. Make your content interesting and relevant. Here is why.
Each Social Platform has what is called algorithm. These are in a nutshell, a set of rules that precisely defines a sequence of operations.
In Social Media, these “rules” determines what people see, what information gets out to specific people. For these rules to benefit you, you really need to post religiously. Posting here and there will cause your limited content to be pushed “to the back of the bus.”
2. Don’t Post About Your Sales Or Post “Ads” That You Disguise As Content
People on Social Media are smart and savvy and can see quickly through bad content or for lack of a better term “fake news.” Use social media to inform your readers, customers, or your marketing demographics. Not sell to them.
Social Media Marketing is about developing your brand and improving your visibility. Sharing information that users want to see, articles related to your business, links to relevant information they can use, posting reviews from current customers are all useful and creates goodwill. Besides, doing ads seriously does not mean you are going to get people going on line and buying from you or coming to your place of business knocking down the doors. I am all for ads to promote your business but there is a time and place to do that. Social Media content marketing is not. Advertising as a separate venue on Social Media as a standalone CTA is what you want to do in this particular case.
3. If you Have Social Platforms Then Update Them and Use Them!
Too many small businesses have social media platforms such as Facebook, Twitter, LinkedIn and others and that is it. They have them but have never updated them. I just talked to a business owner who has a LinkedIn account with less than 30 people in his network and has a old picture of himself and was honest in saying he has not updated the page in at least 2 years. What kind of message does this send to your potential customers or clients who want to do business with you? If you don’t care, why should they? If you have a social media platform account then please use it and update it with content frequently. People will sadly judge your business today by your actions. If you can’t have updated content on it or don’t have the time, then find someone who can or close it down.
4. Who Manages Your Social Media Today?
If you are really busy and seriously want your content to work for you then you need someone who does have the time. They have to know and understand social media and they have to know your mission in business. If you are doing a marketing campaign, they too have to know advertising, marketing, and social strategies. If you do not have a person within your company or business like that, then you should hire a professional who can make your ROI in the campaign a success. You very well may have a fantastic employee who can step up to the plate for you. Maybe you can now focus on the platforms after reading these tips. Whatever the case, be social!