Does your business have a mission statement? Do you really need one?
Most businesses today have or use a mission statement.
Some keep them internal as a way to boost morale and keep their employees
focused on their job and others publicise theirs to show their customers
that they follow their goals and the dreams of their founder or CEO.
If you plan on creating a mission statement,I suggest you keep it simple
yet powerful enough to empower your employeesto know the companies' desire
on what it wants to achieve. Some of my points are:
Keep your mission statement simple and short to a few lines or a paragraph
and just state what you do and who and what your market is.
Remember your statement is for your business. It is designed to inspire your
employees and if you want it public, to educate your customers.
A great mission statement will show value of your service or product.
Show your strengths and the professionalism of your business
Go on the web and look at various fortune 500 companies mission statements
and even small business around the country. See what they do then create your own.
Once you created it, decide if you want to incorporate in with your HR department
or hand it out to your employees. Also decide if you want to post it on your web site
and build it in with your branding. The bottom line, make your mission statement work.
It is more than just words. It is the vision of your founder, CEO, or President.
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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