Ah, those young people and some of those "out of touch" small business. Why isn't your marketing strategy not working? Well as they would say, "Well Duh!!" Milennials are social and everything they do is digital. They are connected digitally with their friends, family, and their shopping habits. Are you marketing your brand digitally? Are you advertising digitally? Are you using social media to get your name out there? Did you know 57% of milennials tell their friends about their purchases via digital connections? (text, Facebook, ect.) 44% show a picture of their purchases via their cell phones. ( Mooslyania Digital Survey) So if you are sitting on your duff marketing via the "Old Skool" frame of the Sunday Newspaper and a coupon here and there now you know why those "youngsters" are not seeing your digital store front.
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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