Landing pages are designed to keep things simple, yet sell your brand or organization. The story you tell on your landing page or call to action has to be inviting yet brief. Today's visitors to your landing page are easily distracted, have very short attention spans so you have to grab their attention quickly. Of all the landing pages out there, your website is probably the most difficult to sell and other social media platforms such as Facebook, Pinterest or Twitter are the easiest.
Here are some tips that will help you keep your landing pages fresh and within the platform for which it is sitting. Remember, each platform attracts a different type of visitor. Their demographics could be different, their reason for dropping in could be different so always keep that in mind. Someone visiting your website could be looking for more detailed information about your business yet if they stop by your Twitter landing page, they might be looking for quick tip or something in connection with your business that is socially prevalent that you are kind enough to "tweet" about. As for the tips:
Keep your content Fresh and consistent with your customer or fan base.
Keep your images nice and clean and in line with your landing page theme
Don't make your landing pages a huge advertising "gimmick". It turns people off
Keep your blogging or conversation basic and upbeat
If using a lot of images or video, keep in mind that platforms such as YouTube or Pinterest might be a better choice for obvious reasons.
Always keep you mobile users in mind when designing your landing pages. While most are compatible to mobility, the less you have, the better it looks on mobile.
Mobility also means use of user-friendly applications such as radio buttons or check boxes over text inputs. They don't have the time or the space to do all that.
Make engagement easy for your mobile users for call to action items. Make the buttons and check boxes large enough so they can be easily tapped.
Don't try to be everything to everybody. Choose several social media platforms along with your website and call it good. Know your market in relation to what you are offering.
Use analytics to know how your sites are doing. Free programs like Google Analytics or Pingdom give you excellent data to help you know what your site is doing.
I hope these ideas are helpful and after you have redesigned your landing pages try an email campaign and let your client or customer base see the new "you!"
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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