Landing Pages on Facebook are everywhere. It is to the point now that every business thinks they must have one. Question is why do you have it there in the first place? The answer is it is your 24-7 marketing tool. It is your portal to your business. You have to keep it updated and it can also bring leads to your business. So far this year, according to a recent study, over 50% of marketing reps got a lead from their Facebook landing pages.
So how do I get leads and generate interest in my Facebook landing page? Use content that allows interaction. Use photos that allow links to your website or to other vendor sourcing for products you carry. Images carry
more weight because of their eye-catching appeal over posted content. This is not to say content is good but a photo jumps out at you. Content has to be something your audience is really interested in. Having a big sale or a
special event at your business? Facebook Landing pages allow you to create an event. You may have seen these on your personal sites where your friends are having a party or anniversary and invited you. Why not use this feature for your business? This feature can be used for anything from not only sales but if you like to do chats, or webinars or if you are doing a speaking engagement, you can use the event feature to capture potential clients. The last two items are adding a tab feature such as Woobox. This can allow you to link all of your social media and your website to capture contacts. It can give you that complete spoke you desire to where everything you do connects. Take time to review your Facebook business landing page and check your analytics. How is it performing you? How are your "Likes" ? Make your landing page work for you 24-7!
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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