When you start your social media campaign or any marketing strategy for that matter, you need to know how you are going to deploy it. That is pretty simple and straight forward isn't it? What you and most people do not know is there is a variety of tools out there that can make your job much easier at little or no cost. Some of these actions also call upon you implement your own game plan but the end result will be a better ROI for your business. I am not going to go into all the "What Are They?" here but highlight a few for your review. If you have any questions, always feel fee to reach out to me!
First always make sure you create "Call To Action" on your social media platforms. Make your readers interact and have to do click on something or call a number to learn more or get a special deal. Call To Action engagements are pretty much a no brainer in social media. Take your time in building your fan base. Do not put all your eggs in one basket either. There is more to social media than Facebook landing pages.
If you do blogs for your business (like I do here) encourage comments. Sometimes other folks have good ideas or have something to say. While it is true you can get somebody that has nothing to say except their own agenda or advertising themselves, you can run filters or simply delete them. But do let people have the opportunity to interact with you.
Share what you have to say. I keep things I have posted on file here for others to use if they want. I try not to write dated material. I also link my blogging site to my other platforms. "Love Makes The World Go Round!"
Be personable with your social media. With that I mean have a voice or person behind your posts. People ask a question on Twitter, respond. They have something nice to say on your Facebook page, respond. Don't be a robot.
So who are you? My website includes a short bio or profile of me. You should do the same. On any social platform, you should tell a little about yourself. If you don't want to put it on every site then link to one main site where they can find out about your business or yourself.
Branding is so important these days so I really need to ask. "What does your logo look like these days?" Now I admit mine is pretty simple and laid back but that's me. I am not a huge company. But if you are in retail and also have a huge corporate presence, then you want your branding to match that professionalism and look.
I am putting these next two items together. Video and mobility. They go hand in hand today. Social media has become more video tuned and also more mobile. Your message needs to always include video presence. Engage YouTube, Vine, Instagram and other platforms that smart phone users have apps for. This is how social media is trending .
My last comment is analytics. I have talked on this subject before, but always pay attention to who is visiting your sites. Use your measured click troughs and site visits. There is more on this subject on my other posts.
There are other items to discuss here but I will leave it here for now. Good luck with your next market campaign and make sure to increase your visibility!
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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