Telling your story is crucial. Be it your brand, business, product, service or selling yourself, storytelling is very competitive. Storytelling also is your very crucial and time sensitive opportunity to connect with your audience or customers. For the purposes of my post, I am going to chat more about visuals than word. Both are important but visuals in the form of a video or images can tell your story with very limited use of words. Visuals can get you nearly 95% more views over use of words according the firm Skyword.
Now short storytelling can be applied to Instagram, Vine, Snapchat, Facebook, and other social platforms. This is your chance to reach people's perceptions.
Using the above technologies also means you have limited time to tell your story. From as little as 15 seconds to 2 minutes, your story must capture the attention of mobility users and desktop viewers alike. Know your marketing goals and your audience. We in the video business always "storyboard" our own stories (shoots) before we begin. You, as a business, need to use the same approach before you put your message out there using images or video. Be a good storyteller and you story should always have a "happy" ending with a good ROI or return on your investment! Call or email us and let us help you tell your story!
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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