Businesses like to know where their target audience is. When it comes to social media, we all know we spend a lot of time on social platforms. Businesses are now spending a ton of money advertising on those platforms hoping to catch us glancing at their ads as we chat away at our friends, look up new products, book that motel reservation, upload a new selfie or whatever else we do. Being interactive however is what is key though to those ads and how you click on them, look at them, ask questions about them, or even copy and save it for later. Other key factors is desktop or mobile. Which do you use the most? It is no secret that being social is now what we all do on the internet. It is not email, it is not research, it is not web surfing, it is being social. To be social requires a platform and we pretty know what those top platforms are. We also know that mobility has overtaken desktops. People are spending most of their social activity on smartphones and tablets. So lets take a look at the top platforms for social engagement.
Facebook While Facebook is still king of the social media platforms, it has lost some of its luster. It still out performs Twitter and it is still a high usage mobile platform as far as per-user.
Pinterest Pinterest has made huge gains as a social platform mainly due to its friendly image of well people posting pictures. We all love to "Like it well Pin It!"
Tumblr Tumblr has "tumbled " a bit as far as being a popular social site. It has lost some luster over more popular digital media sites but it still a huge following. Tumblr has turned more toward a blogging platform and arts.
Linkedin Linkedin continues to be the #1 professional platform for business owners and employees seeking connections for work. LinkedIn has also started to allow more advertising on its site as well as millenniums continue to surf there.
Twitter Twitter is reinventing itself with more ways to upload pictures, video, (Vine) as well as cosmetic re-designs. Twitter is still popular with younger users and entertainment artists.
The bottom line of all this is this. The above listed platforms have all pushed to be more mobile friendly as they take their desktop platforms to the mobile phone and tablets. Businesses who push their branding have followed right along by taking advantage of these platforms in the way of advertising and social engagement. Advertising and branding promotions can not only be found on the above mentioned sites but video and chat platforms such as Snapchat, Whatsapp, Vine, and Instagram. These apps have more time per user but overall are not as popular as the big 5. In conclusion, how much time you spend on any social platform is gauged by business when they look to spend their hard-earned advertising dollars. They want your attention and they want you to interact. Next time you are on that platform be it your desktop, tablet, or phone, take time to at least glance at that ad staring you in the face. They paid big bucks for it.
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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