Marketers who work with their companies are at different stages when it comes to the digital transformation. Some are just beginning the transformation process, while others are unsure of what it really involves. But according to a new study of US digital transformation leaders, many agree that digital innovation comes with many advantages.
The research from Couchbase, an open-source software company, found that improving customer experiences and increasing profitability of services and products are widely considered some of the important benefits of digital transformation.
For example, more than nine in 10 respondents (95%) thought improving the customer experience was an at least somewhat important aspect of digital innovation, while nearly as many (89%) said the same about creating services and experiences that stand out from the competition.
In fact, a majority of respondents thought each of the digital transformation projects cited in the study was important.
According to the report, many respondents felt that businesses that can’t keep up with digital innovation will survive less than five years before going out of business or being absorbed by a competitor. What’s more, 80% of respondents were already concerned that their own organization could be at risk of being surpassed by a rival.
If you don’t think the digital transformation of your business is not important, just stop and think how newspapers which during the “good old days” thought nothing of pages of paper print and the advertising to go with it. Newspapers were the first to go digital with their content when print edition sales fell sharply. Sadly, due to overkill of ads popping up (which they need for survival) has made many of their loyal readership go elsewhere for less intrusive on line reading.
In summary, if you have not made the digital transformation, when you do, think about your content and your visual images. Think about your customer’s experience when they see the “New You!”