There has been a lot of chatter lately about Snapchat . While I have this platform a whirl, it's usage is more among teens and younger millenniums. But this is the good news for marketers and advertisers. They are also paying very close attention to this 3-year-old platform. Recent studies show over two-fifths of 18 year olds are using Snapchat several times a day if not more. Sharing of Snapchat videos has skyrocketed. How does 1 billion views daily sound? In case you forgot what makes Snapchat different than than say Vine, WhatsApp, Instagram or others is that the material does not stay. What you post be it pictures or video is a one shot deal. That make it a bit edgy but again, that's what makes it popular. Snapchat is aware advertisers want to reach this lucrative market so they have created ways for them to get on board with "Snapchat Stories" . These all conform to the brief 30 or 60 second time frame and unlike the consumer stuff, they don't disappear after one shot.
Snapchat is one of the top 3 downloads on the Apple app store now. If you are a potential national marketer or you just want to try a new platform, give Snapchat a try. As I stated however, if you are over 35, you might feel a bit out-of-place and wonder why you don't find many of your friends using this application. ( I personally deleted the thing but then again I am showing my age) My purpose of this blog is to let my readers know of new and trending applications and Snapchat needs to be taken seriously as an app that is going to make them money. If you are younger than 35, give it a try and see how fun it can be.
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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