Many of us have probably used Facebook Live for fun and for personal reasons but how many of you in business have taken advantage of the many benefits of Facebook Live?
Facebook Live is the most sociable and genuine way to communicate your brand and your reputation as a business owner. Why? because it’s in the moment, as it’s happening, uncut and real. It’s real people conversing and engaging with other real people. Facebook Live works as a window into the inside life of a company, beyond polished exteriors and branding. I am not getting any residuals or benefits by promoting Facebook Live but I have used it many times and I like it.
In addition to this, Facebook Live is also user-friendly. Whether you’re an experienced Social Media Manager or a "Mom and Pop" store Facebook Live is easy to use. Whether you plan to stream via your phone or you’ve invested in some cool video equipment, Facebook Live has the capabilities to hook up to many different devices and cameras to ensure high quality and effortless streaming. Here are some great reasons to consider Facebook Live for your next marketing event.
1. Steaming More Than Just Your One Page
Facebook Live’s simulcast function enables Social Media Managers to stream live to more than one Facebook Page at a time. This is a great feature if you manage more than one Facebook page for your business. Perhaps you have multiple locations?
2. Facebook Live's Tools Allow You Advance Promotion Capabilities
Despite being one of many social platforms offering a live experience, Facebook is by far the most developed.
The platform’s built in notification system lets users know when a Page they like is 'going live' - Facebook even has capabilities that enable a Page to promote your event in advance while also letting users set reminders so they don’t forget to tune in.
3. You Can Save Your Broadcast
After finishing a live video, Facebook gives you the option to save the video to your phone’s camera roll, meaning you’ve got it for playback and further marketing use later.
Plus, once your live broadcast is over, your video turns into a standard video that lives on your Facebook Page like any other post, -meaning the content isn’t only available at the time of going live. If you had people who missed your stream broadcast and wasn’t able to tune in, they can catch up later.
4. Native analytics
Facebook, as an overall social platform, has well-developed in-stream analytics. In addition to the standard Facebook Insights video stats, they have live analytics as well to offer information on peak live viewer figures, total reach, reactions, comments and shares. Having access to this user-friendly analytics dashboard makes it easy for you to see what content works and what doesn’t. Checking in on your analytics is vital to the success of your Facebook strategy; knowing what type of live content your audience responds well to means you can create more of it.
5. The Wonderful Facebook Live 4 Hour Steam Time
Facebook live allows users to steam up to 4 hours of live content in a single stream, making it the perfect platform for showcasing more timely events, such as gigs and conferences although most never use that much streaming time due to bandwidth or wi-fi limitations. Apps like Instagram and Periscope, also providing live-streaming functionality but have very limited streaming times in place. These apps are great for spontaneous short live video, people turn to these channels for quick updates and snippet insights of casual and fun stories.
6. Great interaction
Facebook, unlike some of the other competing social channels, allows you to write a caption along with your video. And although its simple, a caption is a great way of enticing viewers.
Facebook’s Live interface also displays comments on the Live post in real-time, enabling the subject of the video to communicate and interact with viewers. The ability to reply to comments and converse in the moment lends itself to creating meaningful customer relationship without parameter.
7. It’s free
In such a busy world, where we're constantly surrounded by brands and logos, advertising and marketing is a must. With billions being spent on forming customer relationships each year, Facebook Live is a refreshing and low-cost way of connecting with an audience.
The "Because I Can Morons"
If you plan to take your brand live, it’s always a good idea to have a Social Media Manager or some staff person on hand to answer any questions or defuse any debate that may erupt in the comments. You can always count on finding someone with nothing else but time on their hands who loves to hide behind their cell phone or desktop and spew negative crap about anything including your event because they can.