In other blogs, I covered why you need a Facebook site. Here, I will give you a basic overview on how to get your business Facebook fan page up and running. There are videos on YouTube on how to do this so I am not going to spend a whole lot of time on the set-up process. If you do not have the basic tools to make a fan page, then don't. It will look like you know what. If you do not understand the basics like pixels, how to make a jpeg, or use html, then again, don't attempt. Get a friend, an associate, or your kid who may know how to go about the process. I am not condeming you for trying but making a decent landing page requires some software like Adobe Photoshop or Illustrator to get the canvas size right and clean artwork. If you do not have that software or knowledge of using it, well my friend take time to learn or pass the project on to somebody who can do you a decent job.
Here is some other news that some of those YouTube videos do not cover because they are outdated. Due to some recent changes by Facebook (Boy, how they love to make changes) your canvas size must be 520 pixels wide. It can be any length. Suggest 900 pixels long. This is due to advertising on the right pane on Facebook. Anything wider than that will be "lost" by the viewer. (Also, newer flat screen computer monitors project different viewing sizes depending on their width I have discovered) The second item by Facebook is their sercurity. Without losing you here, there is http:// and then there is https:// the "s" stands for secure. Landing pages are hosted by various 3rd party servers. The people who make those applicatons (apps) use servers to host your landing pages. If they do not use a secure server, (the https://) your landing page will show up as a big fat "X" and you will get an annoying message that asks you "you are going to an unsecure website, do you want to proceed?" By this time you lost your prospect or possible fan so forget it. I know I would bail. So which app should you use to host your new landing page(s)?
I did a lot of research and trial and error. Most of these 3rd party apps that host landing page fail to tell you that they are NOT https:// One I found does and it is free. As of this writing, it is the only one I found that runs smooth and is https:// compliant. It also allows you to make both a fan and non fan page and to top it off , allows loading of a jpeg image or html/ccs. I love this app! It is called Woobox. Get it here. http://woobox.com/customtab. The app is https:// even though you see only http:// on the link. Trust me, it is and they explain that on their web site. You can add tabs too or upgrade other features for a fee but you really only need the free version.
To do all this I assume you all ready have a business fan page. If not, make one. Create a Facebook account, if you have a personal one up now simply go from your home page to "Create Page", go to the business portion and select your catagory. (You can watch the YouTube videos for this part if your lost) You will need to upload a picture or image and your info to finalize it. You will become the administrator of it and if you have a Facebook account, a link to manage it will be on your home Facebook page. Check for your "Like" button. Do not click it or if you did, unlike yourself so you can see your newly created fan pages later to check for appearances, otherwise you won't see them. Again, YouTube videos are out there on this specific subject area. Once the site is up AND you made your landing page template jpeg or html/ccs, got to the woobox site and download the app. It self installs and it if VERY easy to follow to load your landing page(s) I suggest you make both. One for non fans and a fan page. make them want to be a fan. Make the non fan page exciting and make the fan page rewarding for clicking on it. Something like free or a discount. Do not import your friends to your business site. That is a no-no. You don't want personal stuff on a business fan page. I will cover suggested topics for your fan page in a later blog. DO set your privacy and viewing settings however. Thats it. Email me if you have questions from the last tab on my site here. Good luck!
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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