Digital video is more popular than ever and small businesses are jumping on the bandwagon. Doing videos for mobile apps such as Instagram is a marketers goldmine. The problem is many small business owners believe it is too costly or they just do not understand how to go about making their videos. Here are some good tips to keep in mind when making digital videos, especially for Instagram.
Step 1: What is Your goal in making your video?
Before shooting your video, ask yourself what your goal is. What do you hope to achieve with this particular Instagram video?
Making a unedited video using your smartphone camera many times is all you need to do. Just remember to capture your idea and keep it professional. Always remember the time limits of videos on Instagram. Typically 60 seconds.
Start by outlining what it is you want to achieve, like getting the views you want. This is done by getting people to share your video and using hashtags.
Choose a goal that is achievable for your brand. If you're just getting started on Instagram and only have a handful of followers, don't expect 1,000 views on your first go-round. Going forward, keep a time frame to post future videos so you can gain a audience. Stick to that calendar!
Step 2: Light your shoot.
You don't need to own a top-of-the-line lighting kit to make people look great on camera. There are, however, some basic lighting tips that you can't afford to live without. This advice works particularly well if you're shooting a talking-head style video with a backdrop and a subject that's standing in one place.
Step 3: Shoot your footage.
When it comes to shooting your footage, there are a few key tips to keep in mind. Try to incorporate these best practices into the Instagram videos you make and you'll be on your way to success.
Step 4: Edit.
Now that you have all your footage together, it's time for the edit. Editing videos within the Instagram app itself isn't the most seamless experience, so if you're stitching footage together or going for anything other than just a quick trim, you should edit the footage in a third-party app. Here are some apps we've found particularly useful:
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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