Mobile Content Strategy needs to be done with the mindset of a person on the go. We do not want to make desktop marketing take a back seat but we need both platforms to go hand in hand. So how do we do that without creating more work? When you do your marketing strategy and you start thinking about what you need to do for your mobile users (which by the way now outnumber desktop users by a large margin) , think about what you yourself might want when looking up your business from a mobile device. Here are some quick tips.
The first thing we need to consider is attention span. Mobile users sadly really don't have one. Most mobile users want their answers and search questions responded to 5 minutes before they even started.. Think hard about your keywords both in your header and text and think about a short sentence summary at the top of your article.
Keep your content as short and use images whenever possible to convey your message. You have no more than 3 seconds typically to grab the attention of your mobile user. Use social media icons. Mobility kills links so make it easy for your viewers by making things sharable.
More people are using voice search. If you are using Google Analytics, you can go to your console and use search queries and filter in some language keywords to help users find you with voice search. Good luck and start thinking mobility!
FDMC Social & Digital Media
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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