Being social with your business. Not easy is it? Those social media marketers. They say it is important to their business but a lot of them find it hard to measure the ROI and even manage multiple campaigns for various clients. So what do you do? This sounds familiar doesn't it. Even for SMB's who do not even hire a social media marketer to run their campaigns or social blogs, the world of social media and blogging is a mystery when it comes to what do I spend, where do I spend and how much do I spend to see a return on my investment.
Typically the first 90 days working with a social media partner should send you a signal as to whether or not they are doing an effective campaign for you. Even if they are not, it is not always their fault. Social Media is a quirky business. Your business may be unique to social media. Some businesses are just not social savvy while others may have people buzzing all over your platforms. Even with automation tools, you have to find that right niche that fists your business and attract the right customers. Here are some basic questions to ask yourself when picking the right social media marketing partner to help you.
1. How long does my campaign take to get out to the masses?
Typically, after on boarding can take up to a month. Then the campaign rolls out. The marketer needs to gather information about your business, get your logos or branding images, get the blogging or relevant content ready for distribution and so on. Sometimes things can happen quicker and sometimes it may take longer. I am giving you an average. You need to have this most important information assured in writing before you write that check. Taking too long can kill your ROI. Know in advance!
2. When does the money roll in?
As I stated earlier, not all campaigns are written with a "money back guarantee." No matter how slick your campaign may look, you still may not see an increase in sales. You would like to, but not all business have an attraction to social media users. there needs to be at least 6 hours a week invested in your social media. If your partner is not doing that, chances are you are not getting any measured return. The length of your program is also a consideration on that waiting paycheck!
3. How Is my campaign measured?
Your campaign can be measured many ways. By metrics, (SEO, SMO Ect.) Most use fan base or followers, along with traffic hits. Your content is crucial to success. Make sure your content hits on relevant topics to your business. Make sure your goals are clear to your marketing social media partner in what you want to achieve. Good luck!
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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