Three quarters of all mobile traffic will be used for video in 2023, according to a recent report by telecommunications equipment company Ericsson. That’s up from just over half of all traffic today.
Not only will that be a bigger share but also a huge opportunity for your busiiness, as more people watch more video on their smartphones. Overall, worldwide mobile data traffic will increase to 110 exabytes per month in 2023, according to Ericsson, or the equivalent of 5.5 million years of streaming HD video. It’s eight times the 14 exabytes per month we used in 2017.
What does this mean for consumers? Well, obviously, we’ll need a bigger data plan. Currently, smartphone owners around the globe use on average 2.9 gigabytes of data per month, making 2GB to 5GB data plans the most popular. But as average usage rises to 17GB by 2023, bigger or unlimited mobile data plans will be necessary.
More mobile video traffic also means there will be an increased emphasis on mobile video for advertisers. Social media consumption on mobile is also rising, but not as fast as video. Therefore, social media will represent a smaller share of mobile traffic in 2023 — eight percent — than its current 12 percent of mobile traffic. Video is here to stay and it is growing at an alarming rate. Social Media and Video will always be mated in platforms however video will be the big brother as technology progresses.
-Roy FDMC Digital Media LLC
Being that our firm works with digital video on an almost daily basis, we do a lot of reading and research on the platform. Digital Video is growing at a rapid pace and the platforms that deliver the media is ever changing as well. Recently we came across some interesting statistics we wanted to share. Consumers will dramatically increase their overall time spent watching digital video from the rest of this year to 2021. That is a given. A data based company called Activate recently evaluated extensive data on creators with over 10 million views on YouTube and found that 24% of these creators account for 71% of views. Over on Facebook, 26% of creators account for 77% of views. Both of these groups of top creators have over 50 million views on these social video platforms. Activate’s analysis of the data confirms that influencers and media companies make up 97% of YouTube views in this group of top video creators with more than 50 million views. And 98% of Facebook views come from influencers and media companies. Brands only make up 3% of the views on these platforms. Influencers are defined as personalities, celebrities or public figures with significant social presence. Media companies are defined as organizations whose primary business model is in production and/or distribution of content. This includes some professional influencer entities that have moved upstream.
How Brands Can Find the Right Content Partners to Work With
The data shows that there is a greater ratio of influencers to media companies on YouTube (83% influencers to 17% media companies) and a roughly even ratio on Facebook (52% influencers to 48% media companies). So, if brands are looking for the right content partner to reach the right audience, and get more engagement for less spend, then they need to look in different categories on different platforms.
Activate analyzed the top five YouTube influencers by subscribers in four categories: How-to & Style People & Blogs Comedy & Entertainmen and Gaming. They concluded: Top web video influencers range across content areas and platforms. Combined, these influencers have over 70 billion views on YouTube. And all of these influencers have a strong presence on a second platform, ranging from Instagram (13) or Twitch (5) to Facebook (2). Activate also analyzed data for the top U.S. media company creators on YouTube and found 49% are in the Entertainment category 22% are in Music & Dance and 9% are in News & Politics.
Next, Activate analyzed for the top U.S. media company creators on Facebook and found 61% are in the Entertainment category and 10% are in News & Politics Web video platforms satisfy different content preferences along with media companies which will need to play to each platform’s strengths. Their analysis extends beyond YouTube, Facebook, and Twitch; it includes Instagram and Snapchat, too.
The research summarizes that attracting theses these creators and to capture user attention, web video platforms are attempting to move into each others’ turfs.” So, watch initiatives like YouTube Red, YouTube Live, YouTube TV, Facebook Live, and Facebook Watch like a hawk. The video segmentation matrix is shifting almost in real time i.e. day to day.
Social Video and the Shift to Live-streaming
Activate also analyzed live streaming. The medium has exhibited rapid growth in views and time spent. It shows Twitch, a subsidiary of Amazon.com, as the leader in this category (with 743,000 average live streaming viewers), followed by YouTube Live (with 318,000), Facebook Live (with 61,000), and Periscope (with 23,000. Activate also predicts” Live-streaming creators will use crowdfunding platforms, such as Patreon, to monetize directly through fans. The data given to Activate was provided by Tublar Insight Labs.
Are you aiming to get more traction from your blog or website’s content through social media shares and re tweets? Perhaps your goal is get a 180 on your links. If this is the case may I suggest you take a deep dive into your visual content that you post.
It has been tested time and true that by using images:
· Your presentations that are accompanied by visual aids have been proven to be 43 percent more effective.
· We are all visual learners one way or another
· Of all the information that is processed by the brain, 90% of it is visual stimulation.
Hopefully this week's blog post t will give you some insight on various types of visual content that will help you grow your online growth and engagement.
Images That Will Engage Your Readers Splitting up the body of text on your posts with high quality, exciting images that are relevant to your story idea will compel your audience to continue reading what you’ve written all the way to the end. Images sell your written information! Sadly, today, our attention spans have hit a new low. Without those images our readers today refuse to read any long blogs or content.
Articles containing images receive 94 percent more views as compared to those that don’t have any images.
Tweets that are posted with images are re tweeted 150 percent more compared to those that are composed of text only.
Facebook posts that are posted with images receive 3x more engagement than posts that don’t have any images.
Image quotes: For whatever reason, people love to share quotes that are either written within the image or directly below it.
Images that evoke emotions: A simple thought provoking image captures the heart or the soul of many of your engaged audience and will get you a share of that image.
Screenshots: Screenshots are an effective since they give your audience a first-hand perspective of how your product or service works. An excellent example is a screenshot of your app as you use it, to give the consumers a kind of visual proof that your app actually does what your marketing messages claim. This way, your audience will trust you more as they have verified your claims. Essentially, screenshots are the best way to secure the trust of your consumers as they can easily confirm for themselves using their own eyes.
Memes: “Meme” refers to an image that is accompanied by an amusing caption. When memes started gaining viral popularity online, no one ever thought that they would end up becoming an integral part of online marketing. For instance, if your brand is aimed at engaging a younger demographic, then memes are an excellent choice for creating inside jokes in your trade. This kind of humor is a remarkably effective way of bringing your audience together. Memes are a great source of entertainment, they are the most common types of viral social media content that has the potential to get millions of shares.
Slides & Presentations: Currently, slides are an effective means of expanding your brand’s outreach as they allow you to educate and communicate with your audience.Just slides and presentations largely depend of color and design in order to convey the message or information in the most effective manner. Always make sure that your slides are not only engaging, but they should also give the consumers solid advice that is practical and create action. Presentations usually contain several slides, you have to have some consistency in the design, color and even the font so that your message and/or information stays streamlined as the audience consumes it bit by bit.
Video Content: If you want to show how effective a solution your product is, there’s no better way of doing it than using a video. And for your video to be effective it must be engaging, educational, and entertaining. This is my fave. There are other cheaper, less complicated forms of visual content advertisements – but then again, you’ll realize that going that extra mile to create a quality video is totally worth all the trouble. Video has more engagement than any of the other type of digital content. With all the potential that videos present for your business, you should be very particular with the types of videos that you use to enhance the strength of your brand. Some of the best types of marketing videos are customer testimonials, demonstrations, how to videos and even explainer videos. As an example, you can start your video by presenting a common problem, then finishing the video with the solution that your product offers. When properly executed, visual content also gets you more links and your readers will share it more among their peers, which is overall, free advertisement for you!