The new year is almost here. Wow, has time flown. Just like the previous years, marketers will have to continue to deal with tangible growth and ROI pressures in 2018 as well. Marketing strategies is always a roll of the dice for small business owners but here are four emerging marketing trends you need to integrate into your 2018 marketing plan.
1. Marketing automation.
Wouldn’t it be great if you could automate your everyday B2B marketing tasks to save time? With marketing automation, not only will you be able to automate repetitive tasks, you can also nurture prospects with highly personalized, useful content along the push to purchase. Marketers are pushing themselves to move on the possibilities to deliver relevant and timely communications to prospective leads.
2. Content marketing.
For many years, content marketing has been a popular technique to nurture and acquire leads in the B2B industry. Content marketing is highly effective for B2B marketers to educate potential customers about best practices for their industry. Although nearly 90 percent of B2B marketers use content marketing as a core component of their online marketing strategy, only 37 percent of them have a documented content strategy, Set the goals you want to achieve through content marketing and measure them through KPIs. Although content marketing is cheaper, it’s not certainly free. To measure ROI, you need to calculate the cost of content production and editing. You’ll also need to measure various factors like traffic, brand awareness and customer engagement that you acquired through content marketing along with sales and revenue.
3. Content personalization.
While web personalization content is a well-established marketing tactic, B2B businesses are still slow to adopt it. That’s quite surprising because personalization of emails is a common tactic across all industries. With automation tools like Evergage, personalization becomes more affordable for small companies. It helps you to supercharge your account-based marketing initiatives and provide personalized experience based on various customer demographics including company name, industry and other data. It is a no-brainer that in order to make your content initiative enticing in 2018, you need to provide dynamic content on your website.
4. LinkedIn marketing.
Traditionally, social media was considered as a lead generation channel for B2C marketing, but more and more marketers have shifted their focus towards social media to inform and communicate with potential prospects. As in past studies, LinkedIn is expected to outperform other social channels for B2B businesses. After being acquired by Microsoft in 2016, LinkedIn has released tons of features that are geared towards making LinkedIn the most efficient and cost-effective platform for reaching B2B audience. B2B marketers are making more data driven decisions with LinkedIn than ever before, and the trend is expected to continue in 2018 as well. If you haven’t invested in LinkedIn marketing, you really need to take a look at it. LinkedIn is not just for resume builders anymore.
If you haven’t incorporated new trends in your strategic planning for 2018, what are you waiting for? By getting well-prepared now and embracing changes early, your marketing plan will be ready to go!
Three quarters of all mobile traffic will be used for video in 2023, according to a recent report by telecommunications equipment company Ericsson. That’s up from just over half of all traffic today.
Not only will that be a bigger share but also a huge opportunity for your busiiness, as more people watch more video on their smartphones. Overall, worldwide mobile data traffic will increase to 110 exabytes per month in 2023, according to Ericsson, or the equivalent of 5.5 million years of streaming HD video. It’s eight times the 14 exabytes per month we used in 2017.
What does this mean for consumers? Well, obviously, we’ll need a bigger data plan. Currently, smartphone owners around the globe use on average 2.9 gigabytes of data per month, making 2GB to 5GB data plans the most popular. But as average usage rises to 17GB by 2023, bigger or unlimited mobile data plans will be necessary.
More mobile video traffic also means there will be an increased emphasis on mobile video for advertisers. Social media consumption on mobile is also rising, but not as fast as video. Therefore, social media will represent a smaller share of mobile traffic in 2023 — eight percent — than its current 12 percent of mobile traffic. Video is here to stay and it is growing at an alarming rate. Social Media and Video will always be mated in platforms however video will be the big brother as technology progresses.
-Roy FDMC Digital Media LLC
Being that our firm works with digital video on an almost daily basis, we do a lot of reading and research on the platform. Digital Video is growing at a rapid pace and the platforms that deliver the media is ever changing as well. Recently we came across some interesting statistics we wanted to share. Consumers will dramatically increase their overall time spent watching digital video from the rest of this year to 2021. That is a given. A data based company called Activate recently evaluated extensive data on creators with over 10 million views on YouTube and found that 24% of these creators account for 71% of views. Over on Facebook, 26% of creators account for 77% of views. Both of these groups of top creators have over 50 million views on these social video platforms. Activate’s analysis of the data confirms that influencers and media companies make up 97% of YouTube views in this group of top video creators with more than 50 million views. And 98% of Facebook views come from influencers and media companies. Brands only make up 3% of the views on these platforms. Influencers are defined as personalities, celebrities or public figures with significant social presence. Media companies are defined as organizations whose primary business model is in production and/or distribution of content. This includes some professional influencer entities that have moved upstream.
How Brands Can Find the Right Content Partners to Work With
The data shows that there is a greater ratio of influencers to media companies on YouTube (83% influencers to 17% media companies) and a roughly even ratio on Facebook (52% influencers to 48% media companies). So, if brands are looking for the right content partner to reach the right audience, and get more engagement for less spend, then they need to look in different categories on different platforms.
Activate analyzed the top five YouTube influencers by subscribers in four categories: How-to & Style People & Blogs Comedy & Entertainmen and Gaming. They concluded: Top web video influencers range across content areas and platforms. Combined, these influencers have over 70 billion views on YouTube. And all of these influencers have a strong presence on a second platform, ranging from Instagram (13) or Twitch (5) to Facebook (2). Activate also analyzed data for the top U.S. media company creators on YouTube and found 49% are in the Entertainment category 22% are in Music & Dance and 9% are in News & Politics.
Next, Activate analyzed for the top U.S. media company creators on Facebook and found 61% are in the Entertainment category and 10% are in News & Politics Web video platforms satisfy different content preferences along with media companies which will need to play to each platform’s strengths. Their analysis extends beyond YouTube, Facebook, and Twitch; it includes Instagram and Snapchat, too.
The research summarizes that attracting theses these creators and to capture user attention, web video platforms are attempting to move into each others’ turfs.” So, watch initiatives like YouTube Red, YouTube Live, YouTube TV, Facebook Live, and Facebook Watch like a hawk. The video segmentation matrix is shifting almost in real time i.e. day to day.
Social Video and the Shift to Live-streaming
Activate also analyzed live streaming. The medium has exhibited rapid growth in views and time spent. It shows Twitch, a subsidiary of Amazon.com, as the leader in this category (with 743,000 average live streaming viewers), followed by YouTube Live (with 318,000), Facebook Live (with 61,000), and Periscope (with 23,000. Activate also predicts” Live-streaming creators will use crowdfunding platforms, such as Patreon, to monetize directly through fans. The data given to Activate was provided by Tublar Insight Labs.
If your business uses videos in their marketing strategy (which you should if you do not) part of the key element of that video to tell a story. Every video, no matter what the message you are trying to convey needs a story behind it.
How To Break Through to Your Customers
“storytelling” in the marketing world is talking at consumers. And, since the “Mad Men” era, brands have used advertising to broadcast their stories at a large audience of consumers. But, it’s stopped working. There are over 600 million devices running ad block software, and the message from consumers is clear: Stop interrupting me – I don’t want to see your ads. At the same time, consumers are constantly connected and literally have the power to make or break a brand at their fingertips. So how do you break through and engage with consumers?”
This is a good question.… it is time to put consumers at the center of our efforts; it’s time to be great story-makers or story tellers. “story-making” is the combination of “art, science, and necessity” that was developed as a response to a “society where the pace of technology and information exchange only continues to speed up; and where consumers only allow brands a few mere moments to make or break a relationship.”
Consumers Value Experiences Over Things
A recent study by Mastercard and retail sales data supports that today, consumers value experiences over things. Mastercard’s Priceless campaign – now in its 20th year – was founded on the insight that experiences matter more than things, but the way it is executed today is much different. Mastercard has evolved its Priceless strategy from a single traditional advertising campaign to a holistic experiential-led marketing platform. What Mastercard has done to change the way they present their information is:
1. Focusing on consumers’ passions,
2. Building experiential platforms.
3. Creating products/technologies that change lives for the better.
Mastercard: Storytelling and Sponsored Videos
Sponsored videos are also part of Mastercard’s “holistic experiential-led marketing platform.” The brand has 76 partners that have made 798 videos, which have a total of 45.5 million views and over 1.3 million engagements. Now, that’s taking story-making to a level that traditional storytellers only reach once in a blue moon. It’s the difference between creating a priceless experience for your customers that they want to share with their friends, family, and colleagues and merely telling a story – even one with emotion – about the features and benefits of your products or services. That’s a very big idea. Remember to use story-telling in your next marketing video. Engagement with your audience is so essential and you have very little time to capture their attention in this day and technical age. (portions of this article are from Tubular Insights weekly)
Are you aiming to get more traction from your blog or website’s content through social media shares and re tweets? Perhaps your goal is get a 180 on your links. If this is the case may I suggest you take a deep dive into your visual content that you post.
It has been tested time and true that by using images:
· Your presentations that are accompanied by visual aids have been proven to be 43 percent more effective.
· We are all visual learners one way or another
· Of all the information that is processed by the brain, 90% of it is visual stimulation.
Hopefully this week's blog post t will give you some insight on various types of visual content that will help you grow your online growth and engagement.
Images That Will Engage Your Readers Splitting up the body of text on your posts with high quality, exciting images that are relevant to your story idea will compel your audience to continue reading what you’ve written all the way to the end. Images sell your written information! Sadly, today, our attention spans have hit a new low. Without those images our readers today refuse to read any long blogs or content.
Articles containing images receive 94 percent more views as compared to those that don’t have any images.
Tweets that are posted with images are re tweeted 150 percent more compared to those that are composed of text only.
Facebook posts that are posted with images receive 3x more engagement than posts that don’t have any images.
Image quotes: For whatever reason, people love to share quotes that are either written within the image or directly below it.
Images that evoke emotions: A simple thought provoking image captures the heart or the soul of many of your engaged audience and will get you a share of that image.
Screenshots: Screenshots are an effective since they give your audience a first-hand perspective of how your product or service works. An excellent example is a screenshot of your app as you use it, to give the consumers a kind of visual proof that your app actually does what your marketing messages claim. This way, your audience will trust you more as they have verified your claims. Essentially, screenshots are the best way to secure the trust of your consumers as they can easily confirm for themselves using their own eyes.
Memes: “Meme” refers to an image that is accompanied by an amusing caption. When memes started gaining viral popularity online, no one ever thought that they would end up becoming an integral part of online marketing. For instance, if your brand is aimed at engaging a younger demographic, then memes are an excellent choice for creating inside jokes in your trade. This kind of humor is a remarkably effective way of bringing your audience together. Memes are a great source of entertainment, they are the most common types of viral social media content that has the potential to get millions of shares.
Slides & Presentations: Currently, slides are an effective means of expanding your brand’s outreach as they allow you to educate and communicate with your audience.Just slides and presentations largely depend of color and design in order to convey the message or information in the most effective manner. Always make sure that your slides are not only engaging, but they should also give the consumers solid advice that is practical and create action. Presentations usually contain several slides, you have to have some consistency in the design, color and even the font so that your message and/or information stays streamlined as the audience consumes it bit by bit.
Video Content: If you want to show how effective a solution your product is, there’s no better way of doing it than using a video. And for your video to be effective it must be engaging, educational, and entertaining. This is my fave. There are other cheaper, less complicated forms of visual content advertisements – but then again, you’ll realize that going that extra mile to create a quality video is totally worth all the trouble. Video has more engagement than any of the other type of digital content. With all the potential that videos present for your business, you should be very particular with the types of videos that you use to enhance the strength of your brand. Some of the best types of marketing videos are customer testimonials, demonstrations, how to videos and even explainer videos. As an example, you can start your video by presenting a common problem, then finishing the video with the solution that your product offers. When properly executed, visual content also gets you more links and your readers will share it more among their peers, which is overall, free advertisement for you!
A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news. Twitter, for example. More Twitter users (74%) said they are getting news from the social network than said the same in 2013 (52%). But it’s not just Twitter. More people on YouTube—a platform that’s not necessarily known for news content—are also turning to the site for news. In 2013, 20% said they did.
Fast forward to 2017, and that number has increased to 32%. And news-seeking among Snapchat’s users also increased by 12 percentage points between 2016 and 2017. Separate June 2017 data from Kantar, which analyzed the social platforms US users had accessed in the past week, found that by far the highest proportion of respondents—85%—accessed news via Facebook. By contrast, 39% said they did so via YouTube and almost as many (35%) through Twitter.
So what does all this mean?
Social Media is delivering news to consumers faster than the networks can get typically break the news, get reporters to the scene and set up to broadcast. In this “I gotta have it now” world we live in, social media delivers. With smartphones and live broadcast capability, everyone has become a reporter with the capability to capture news as it breaks. The downside is social media also has been known to have a lot of “fake news” as we all know. Can you believe everything you read on social media? Even the networks have been caught taking stories from social media only to have to retract their remarks learning their stories were not true. Overall consumers are engaging social media over television go get their news. The days of Mom, Dad, and the kids sitting around watching the 5:00 p.m. newscasts over dinner is becoming a thing of the past in our fast-paced mobile society we now live in. To say that is a good or bad thing is for you to decide.
Social media marketing is no longer a weird concept and today, companies are taking the strategy seriously using professional tools and staff to manage and deploy it. Unfortunately, there’s still one problem preventing newcomers from investing in the strategy; it’s very difficult to really see your hard work and results(and therefore, your return on investment be it hours put in or paying someone or a 3rd party company to manage it.
Below are some tips in making sure your social strategy is working for you.
What does really work for you may not work for another business and vice-versa
Be aware that a social media strategy that works for you may not work for someone else. That’s because social media marketing can hypothetically address many goals at the same time, and you may favor one of those goals over another.Success is subjective, but usually relates to one of the following concepts.
· Traffic. If your site is capable of generating revenue, any traffic you receive is inherently valuable. It’s therefore reasonable to tie your social media success to how much traffic it can generate for your site.
· Revenue. You need to fully realize that not every hit on your site is going to generate big bucks and make you money. If your social media traffic visits your site, but never takes meaningful action, it isn’t going to return any money to your brand. Accordingly, you might measure conversions that originated with a social media visit, and use that as a gauge of success.
· Visibility. Revenue is the ultimate bottom line for most companies, but it isn’t the only indication of success. Social media is an important channel for getting your brand out there to build engagement which can lead to more loyal customer relationships and long-term purchasers, Looking at the big picture that does in fact mean more revenue.
· Followers. You might also be on social media specifically to get more followers, so you have a larger and more active base for distributing your content and promotions. This is an especially important metric for startups, who might need an initial audience more than an initial customer base.
The Common Traps
Be very careful on the "vanity trap" gauging your performance means looking at all the statistics and analytics and not just the one of "Wow, look at me!"
· Followers. Followers can be a good thing; having more followers means having a wider field of influence. This helps you by instantly increasing the potential reach of every piece of content you share. Follower counts can also make an impression with investors or partners, who might use your follower count as an informal gauge of your popularity, authority, or influence. The one negative here is that follower numbers don’t tell you how active those followers are, whether they’re genuinely interested in your brand, or if they’re ever going to buy anything.
· Impressions. Some social media platforms give you insights to see how many impressions you’ve received for each post or piece of content you share. Again, this is somewhat valuable; it allows you to see how far you’ve been able to reach. But it doesn’t give you the whole picture, since you don’t know what people are doing after they see your content. You may be just getting that old "look and leave."
· Traffic. Traffic is a valuable metric, but taken by itself, it doesn’t mean anything. If 1,000 people visit your website, but none of them buy anything or return to your site, you might as well have gotten 0 visitors. You need some qualitative measurement of your traffic in addition to your quantitative measurement.
So what better metrics can you use to gauge the health and effectiveness of your social media campaign?
· Conversions. First, you can measure conversions, or set up “goals” in Google Analytics to determine how many social media users, specifically, are taking a meaningful action on your website. You can define this “meaningful” action however you like, and even assign a value to it; what’s truly important is that you know what percentage of your social media traffic is actually taking that action, and how much value those actions are creating. We at FDMC Media use Google Analytics with all of our clients to get accurate measurements.
· Engagements. Instead of looking at how many followers you have, look at how many engagements you’re getting. Engagements include things like shares, likes, and comments. These will easily show that your followers aren’t just chilling and seeing you post things—they’re actively interested in what you’re posting.
· Growth velocity. You can also get more meaningful information by comparing a variety of metrics to those same metrics in the past. How fast are you growing? Are your numbers in every dimension increasing? Where are they falling stagnant, or worse, declining? These are valuable pieces of information. This does mean more work for you if you are not hiring out a social expert or paying someone on your staff to do it.
· On-site behavior. Take a look at your social-specific traffic within Google Analytics. How is this traffic behaving on your site? What pages are they visiting, and how interested are they in your content? If they tend to bounce after a page or two, you might be targeting the wrong audience. Bounce rate is a very important key to look at and follow.
In conclusion, Social media marketing success can’t be defined by any one variable, or any one metric. It is not the same nor will it ever be from one company to the next. If you want to know whether your social media strategy is working, you first need to define what “working” means for you and your brand and then go from there. So many factors come into play so figure out what you are trying to achieve. It’s a complex process, but it’s necessary if you want to accurately estimate your ROI and make improvements to your brand and marketing campaigns.
Referrals are often one of the key factors influencing someone to work with you. How many times do you see someone asking for recommendations on social media? When someone needs a professional or work done, they ask in their networking group who they know who does what they’re looking for.
Having a referral marketing plan in place helps ensure raving fans are telling others about you. However, while we know the importance of asking for referrals when it comes down to it, the asking part can feel awkward or even aggressive. But when you believe in the value of what you offer you can feel good about having others tell the world about you. You know the trust has been established. When you have the right mindset and a proven process in place, getting referrals is easy. Here are some ways to get more referrals that don’t feel desperate with examples you can use right now:
1. Set an expectation for referrals
Before you begin working with a new client, you can condition them to think of you as someone to send business to. You can also mention the incentive you offer for those referrals that result in a sale.
2. Ask for a virtual introduction
A really terrific way to get referrals is to ask a contact to do a virtual introduction with the prospect. this can be done via a email or social media
3. Ask Satisfied Clients You Have Or Are Working With
The best time to ask a client for a referral is right after you finished working with them. They are excited about the results you generated and are ready to sing your praises to the world. Try something like:
"It’s my goal to help other great clients like you. So I was wondering if you knew of any other people who could use my services? I’d love it if you could send a short note to them with a few kind words and asking them to connect with me?"
4. Offer a gift or a small reward for referrals
Giving a referral takes time and energy. When you make it worth their while, people are more likely to take the time to do it. As a sign of your appreciation for their efforts, offer to give them a gift card, a referral fee, discount, or other gifts if someone they refer you to hires you. Building a business through word-of-mouth marketing would be more successful if there is a fee or a gift involved in exchange for getting more referrals. You can make a referral page on your website. Write an email to send to your clients and connections. Ask people in your Facebook groups. Let other networking friends or associates know you give rewards for referrals. Event if they don't or just can't use your particular type of service. Good luck and now go get that business!
Fall is the time of the year when many businesses like to hold events, attend trade shows and dig those booths out to attract new business. The air is cooler and people are getting out. But how to you get the best bang for the buck in locking in that booth space? Here are a few tips to get you going.
1. Invite your customers and business networking peeps
Don't always depend on ground traffic to make your booth purchase successful. You do need to invite people via email or in person. Go through your contact list and see who might be able to attend if the event you signed up for is free or you have the budget to comp them a event pass.
2. Phone Calling
Besides the emails, do personal phone calling. Sadly while emails are good, they are not always seen. Busy office people often see something and think it is a sales pitch (which well, it is) and hit the delete button. Make your call personal and exciting!
3. Show Time Follow-up
There’s power in numbers. While one call can make an impact, two are even better. Remember, your prospects are as busy as you are, so remind them about your seminar or to visit your booth a couple of days before the event.
4. Social Media
Reach out to people indirectly as well. You can include information about the event on your website and promote it via LinkedIn, Twitter, Facebook, Instagram and other outlets that you may connected to your social platforms.
5. Make Sure Appointments Are Filled At Your Booth!
Your time is valuable. If you have help at your booth, you don’t want them to waste their time talking to each other in the booth or checking out the swag table of a competing company.(although it is fun to do) make sure your and their time is productive by scheduling appointments with decision-makers when you’re on the phone or if the email hits work out. You don't want to just stand around and smile. You also will want help to keep other sales people from wasting your time at the booth. Those that try to sell you at the show while you are there to create business.
6. Prepare for Data Collection
Make sure you have a system in place to collect prospect's information and respond quickly. In the trade show business due to all the competition that is there, you snooze, you lose. Be able to respond quickly as soon as you pack it up.
7. Determine Your Hot Leads
Decide how you will begin following up as soon as you are back at the office. Know how will you score them to determine which ones are hot, warm, or not worth your time? You want to get back to the hot leads first so you don’t lose the opportunity.
8. After The Show Follow-up
There are multiple ways you can follow up after an event: Consider email, direct mail, social media, phone calls, and online conferences. Decide which tactics you will use before your event. Perhaps it’s a combination of tactics that will work best for your company. It may vary based on the personal preferences of your leads. One person might respond best to a LinkedIn message. Another may prefer a phone call. It’s important to go to your prospect’s preferred channel. Also, you may need to create content for follow-up communication, such as webinars, direct mail pieces, and demonstrations which will create additional one-on-ones for your prospects.
9. Be Patient and Persistent But Not Annoying!
It’s human nature to want the sales to materialize quickly. You may be lucky with some of your prospects. However, most will not be ready to buy today. So don’t consider your follow-up to be a once and done thing. You will need to be patient and follow-up but do not be a pest and drive your prospects nuts. If you don't get a bite after one or two months they have your card so let it go. Nothing irritates people than over-aggressive sales people.
Instagram Is now making it possible to have a "guest" (another viewer) on your live feeds. This new feature is rolling out to Instagram users now and bringing with it a wave of creativity and communication for company and business branding. Not everyone yet has this capability but it is coming your way. As with any Instagram Live video, a two-person video is simple and easy to do. The platform has simple integration and relatively smooth technology to make the process seamless for you and your guest. As of now, the feature is only available on IOS (iPhones) but Android phones are coming very soon so stay patient out there. In the meantime this is how you bring on a guest on your next Instagram live video feed. This is so cool for marketers and small business promotions!
#1: Start a Live Video on Instagram
To launch a live video on Instagram, open your Stories screen. Swipe right from the home feed or tap on your photo in the Stories banner at the top of the home feed to open the Stories screen.
Along the bottom of the screen under the shutter button, scroll to the Live option and then tap Start Live Video to get your live video started.
Launch a live video on Instagram to invite guests.
#2: Greet Your Viewers in Attendance
Before you invite anyone to join your live video feed, take a few moments to greet your viewers and introduce your topic or subject matter, or your event you are promoting. This gives viewers a chance to tune in and for you to get settled before introducing anyone else into the video. Let your viewers know that you’ll be including one or more guest(s) throughout the video.
#3: Invite Your Guest(s)
Now that you’re ready for a guest to join you live, you must invite the person to join you. Your guest must be present as a viewer before you can bring them on your video. At the bottom of the screen, tap on the two-face icon next to the comment box to open the list of Instagram users who are currently watching your live video. Tap on the two-face icon to invite a guest onto your live video. The username of each viewer is listed for you to choose from. If the viewer is able to join (they have the two-person feature rolled out to their Instagram account), their account name will be listed beneath their username. If the viewer doesn’t have the ability to use two-person video, instead of their account name, it will read “Unable to join.” Choose your guest from the list of viewers who are able to join your live video. Tap the person you wish to bring on your live broadcast from the list. On the next screen, Tap the Go Live With button to bring the guest into your live video. Select Go Live With to invite the guest into your live video. For now, you can only have one guest on with you at any one time.
#4: Talk With Your Guest
Now that your guest is live with you, make the most of the ability to have a “face-to-face” conversation with them. You’ll both appear on the screen as two square videos, one on top of the other. When you have a guest, that vertical screen is split into two squares, with you as the host on top and your guest on the bottom. Having a guest on your live video splits the screen into two squares with the host in the top video screen. Be aware that comments rolling in from other viewers will appear over your guest’s screen. This detail may have an impact on how you conduct your live video and what that guest does on-screen. This can be annoying to you and your guest so keep that in mind if you want comments to show up on your screen or not. If not, turn off comments.
#5: Say Goodbye to Your Guest
When you’re ready for your guest to leave the live video, simply tap on the X in the top-right corner of their video screen to remove them from the video. They’ll go back to being a viewer and your video will return to the full screen. To remove a guest from your live video, tap on the X on their video screen.
Five Ways to Incorporate Two-Person Live Instagram Videos Into Your Marketing
Now that you understand how to launch an Instagram Live video with a guest, it’s important to think about how you’ll use this feature. If you simply start using it randomly and without intention, you risk annoying your audience and may discourage them from tuning in regularly. Instead, to ensure your brand builds on this exposure, have a plan in place for inviting guests and providing value to your audience through this feature.
Get Comfortable On-Camera
If you are nervous going on camera and hosting an Instagram Live video, having a guest may calm your nerves. Rather than worrying about carrying the whole conversation on your own, you’ll have someone else there to help keep the conversation going and put you at ease. Have fun and be relaxed. Try rehearsing your interview. Invite a friend, fellow employee, or trusted customer to come on live with you. Plan the live video in advance so you both have some clear ideas for the direction of the conversation. As you get into she show and gain some confidence you and your guest will carry on naturally and your personality will shine through more authentically.
Open up your Instagram live to audience questions and invite individual viewers to join you as you answer their questions. Your audience has questions, and hopefully, you have the answers. Choose a topic or even open up the live video to an ask-me-anything format. Invite your guests to bring their questions to the live video broadcast. Ask guests to type their question in a comment so you know who’s going to ask which question, and then invite each viewer to join you live to ask their question and discuss the answer face to face. People love to share their opinions, and inviting them to join you on a live video is a great way to get their honest feedback. If you have a product that you want to update or improve, ask your guests to join you live to discuss which features of your product they would change and why. If you have a service-based business and you’d like to find out which services your customers would like more (or less) of, have them share their thoughts with you live. If you have a business that is local to your market area, invite your customers to share their experiences with you. Have fun using this new Instagram feature coming