Running a business requires you to be as productive as possible so overhead is lower and profits are higher. This is an obvious and basic fact of doing business.
However, not all business owners utilize the tools they could be to make that happen. One relatively new tool that is gaining in popularity, but not yet used by all businesses, is chatbots. Love em or hate em chatbots can help your bottom line. The dissatisfaction of these little guys however is that many people, especially our baby boomer population hate anything automated and feel disenfranchised from your business and want real people with real answers.
A chatbot is basically a computer program that can interact with humans over the internet. Their simulation of human language and behavior provides several benefits that can be used in your business.
1. Save Time
One of the great benefits of using chatbots in your business is that they save time. For instance, when used on your website they can provide fast, automated answers to most questions. Their use prevents customers from waiting a day or longer to receive responses as they would have in the past. This allows your business to serve greater numbers of people while increasing productivity and decreasing costs.
2. Save Money
Chatbot use can be cheaper than hiring more workers. Costs to have a chatbot built can range from 2K to 10K or more depending on the complexity needed.
While that may sound like a lot, once created you’ll probably save in the long run. One reason for this is that you don’t have to pay it vacation time, sick days, or contribute to its 401K. It won’t become injured on the job and require medical treatment either.
3. Provide Greater Customer Satisfaction
Another benefit of using chatbots in your business is that they give greater customer satisfaction. Chatbots don’t work 8-hour days and don’t need sleep which means they are always available.
Customers who pull up your website in the evening can ask questions and get answers right away. If they have product questions they may get the answers they need to complete sales. This can further increase your business profits.
Frustrated customers who don’t get quick answers, on the other hand, may leave your website and never return. Chatbots can eliminate that possible loss with higher customer retention rates.
4. Increase Your Customers To Increase Your Bottom Line
There is another benefit of using chatbots in your business. They may help you reach more people which can increase your customer base.
Since chatbots can be deployed in many styles of platforms, you can take advantage of that to help your business grow. Chatbots can answer multiple questions at the same time as well.
5. Cut Down on Errors
Unfortunately, humans handling customer service questions and other issues can make errors. They can forget things, transpose numbers, and make other types of mistakes.
Not so with chatbots. Based on the questions asked they will always give the right answers. This makes them a huge asset when used in your business.
6. Program Them To Lift Your Customer’s Spirits
An additional benefit of using chatbots in your business is that they add good humor. You never have to worry about a chatbot being in a bad mood. They will never turn away customers with an angry response, attitude, or glance.
They can be programmed to have a bit of humor which can make them seem more human like. This puts customers at ease and makes their experience with your business more satisfying.
It’s important to make your business the best it can be to generate greater success and profits. As you can see, there are benefits of using chatbots in your business that can help that happen.
The downside of chatbots is that there are many customers who hat anything automated and will always demand a real person who can answer real questions. They don’t like call centers with those automated screening calls and they don’t like robot chat bots either. I get it. Hopefully however, certain bots will work for your business.
Tags: #business #chatbots #customer relations #Marketing #customer service
Using Instagram for your business branding and marketing? You should and here are some quick tips that might help you kick into high gear using the popular app!
1. Be Real, Be Now, Be In The Moment
Be in the moment by posting content during cultural events and social media holidays. Whether it's the upcoming 4th of July or Bring Your Pet Day, share content that's relevant to your business and don't forget to use specific hashtags for the occasion such as #weloveourpets
2. Involve Your Fans
Whether you have 500 or 50,000 followers, involve your fans. Their opinions matter and are vital to the growth of your business. By involving them in your decision-making process, you can get more insight on where to take your business, while also strengthening the relationship you have with not only your customers but with the community you do business in.
3. Share your content and cross social platforms
Bring new exposure to your business in an organic way by collaborating and cross-promoting with other businesses or influencers that align with your brand. For instance, if you’re in the clothing business, collaborate with a fashion influencer that shares the same style and create cross content to share on both your and their social accounts.
4. Give Back
Show appreciation to your community by giving back through a contest or giveaway. Remember to always be creative and not over sell your business or yourself. For example, if you’re a automotive dealership trying to get new customers, create a short video asking your past customers to post their car purchase on your page and challenge them to get others to do the same. Run the contest say two weeks. The one with the most shares or likes wins a 6 month free oil change and their picture with you, the owner, on your Facebook or Instagram account you created and a maybe congrat sign on your outside sign or their picture in your showroom.
Hashtags: #instagram #social media #marketing #apps #digital media
Video platforms like YouTube and to some extent, Facebook are easily the world’s greatest time-wasters. We’ve all been guilty of losing track of time on YouTube at least once, because videos are easily consumable, very addicting, and highly entertaining. Especially watching off your smartphone.
As a matter of fact, studies show that a whopping 78% of us watch videos online every week and 55% watch videos online every day. (Does not include those of you watching content at work...Just saying)
Which is why Youtube is also the world’s viral hit-maker. If you’re on the production-side of a video and you’ve come up with a clever idea, you might just have a viral hit on your hands.
Video holds a lot of potential for interaction, engagement, and shares for creative businesses. And for that reason, it’s one of the best visual marketing tools you can use.
But it producing videos can be a little overwhelming, can’t it? Even with helpful video tools out there, many of us struggle to come up with simple ideas for video content that would appeal to our audience.
I’ve highlighted 10 easy, engaging video content ideas to help get your head thinking about creating something out of the box. My hope is that you’ll find a few ideas to implement and as a result, bring your business more exposure. So with that, take a look at some of these video tips.
1 Share a big announcement
Do you have exciting news to share with your audience? Instead of sharing it in a tweet or graphic, announce it in a short video and share it on social media.
2 Produce a parody
If you can come up with a clever spin-off of a popular music video or movie clip, you’re set. People love creative twists on new, relevant topics, so use that to your business’s advantage. If you do go this route, be sure to act quickly and strike while the trend is still hot.
3 Tape a customer testimonial
Shooting a quick interview gets your customer's nice comments off the digital screen and onto the video. Not only is this much more engaging, but a firsthand testimonial is also much more personable and repeatable.
4 Walk through a how-to
Actions speak louder than words. Use a video to show your audience how to do something in a video rather than telling them how to do something.
5 Host a Q+A
Have your audience ask you questions and answer them in a video. This works especially well on live-streaming platforms like Periscope or in webinars.
6 Provide a behind-the-scenes look
There’s something in all of us that loves getting the inside scoop. Whether you have a new product in the works or you’re in the middle of a new product, invite your audience behind-the-scenes for an exclusive look.
7 Share the making of your product
Create a video to show the making of your product over time and all the steps that went into it. If you offer a service, you might show clips of your process and share the final result.
8 Create a stop-motion video
People usually think of incredibly involved, over-the-top ideas when they think of stop-motion videos, but they don’t have to be all that complicated. Take quick photos of something in action and compile them together in a video creator like Animoto to achieve that same stop-motion effect.
9 Demonstrate unique product uses (or how not to use your product)
Instead of sharing a typical product demo or how-to, consider making your video a little more entertaining by showing people what not to do.
10 Introduce your employees
Do you work with a team of people? Humanize your business and make it more personable by introducing your audience to the people behind it. Have them answer some fun questions or tell a story.
Hopefully, some of these tips will help you with your next fun and exciting video strategy for marketing your business!
Tags: #video #marketing #digital video #social media #branding
So OK, I have aged a bit but still I like to think that when it comes to this all exciting new digital age we live in, I done a pretty good job keeping up. This also goes to all of you with your on-line digital presence for your business. Have you asked yourself lately how is that working out for your lately?
You Have To Be Present
It should go without saying that to develop an online presence you have to be present on digital channels. However, a large number of small businesses still rely entirely on traditional means of marketing. These businesses lack a website, social media profiles, a mobile app and so on. A 2017 study I looked at show that around 27% of small businesses still operate without a website, but that number is expected to shrink to roughly 8% by the end of 2018. If you think because we all live off our smartphones and a web site is, well just "old skool" you are seriously wrong.
These digitally deprived companies cite a number of reasons for their slow adoption of a branded website or social media accounts. The most common one by far is that business is going well enough without it. Why rock the boat, right? There's a significant distinction between getting by and thriving that a lot of small businesses forget -- sometimes because they've never known what it's like to thrive. And many still are single business owners (chief cook and bottle washer) and may be already overwhelmed with what they have going.for themselves and are either happy or really do not want any more than they can handle.
It isn’t enough to just be present online, you need to be active too. No one is going to bother following a social media account that hasn’t been updated since 2015, nor is anyone going to revisit a website that has no new content or an outdated design. You have to invest the necessary time if you want to be successful in building a digital presence. In conclusion, get updated, get going fresh, expand your horizons digitally, and update your images and videos!
Tags: #social media #digital marketing #marketing #advertising #on-line marketing
Direct response video ads on YouTube, Facebook, Snapchat, and similar platforms have the potential to drive shoppers to your e-commerce site and help your company sell more. While the creative substance of an ad can be a matter of taste, there are methods around targeting consumers and getting them to watch your commercial that are quantifiable and should help your business develop video ads that perform.Think about how your company might apply some of these ideas to its direct response video advertising.Here are some tips I found that really focus on the nuts and bolts of your first video ad campaign.
1. Target Potential Customers
Targeting your best potential customers involves managing who sees an advertisement and its content.First, consider who should see your video ads. Direct response video ads, like other digital marketing vehicles, can be aimed at your business’s potential customers. There may be a tendency to think about ads on YouTube, Facebook, and Snapchat in the same way you think about advertising on traditional television programming. But the mediums are different. With video ads, your company can target consumers based on:
· Age, parental status, household income or similar,
· Interests, affinities, and life events,
· Previous interactions.
For YouTube, as an example, you can upload the email addresses of folks who have subscribed to your email newsletter and target them with video ads. If you have a good understanding of your company’s best prospects, your video ads can reach them. Next, target potential customers with your video content.
2. 5 Seconds
Targeting potential shoppers with video content should include capturing their attention within five seconds or less. Maybe even a lot less. The five-second mark comes from YouTube True-View ads, which cannot be skipped for five seconds. Here is YouTube’s explanation of what a True-View ad is.
"Some video industry professionals suggest grabbing the viewers’ attention even more quickly since a person’s attention span in a couple of seconds can be the difference between success and failure. The first three seconds of your video ad are pivotal. That’s how long it takes for people to decide if they’ll continue watching or keep scrolling and abandon your message. Right from the start, videos should include a strong hook to capture the viewer’s attention.” Creating urgency or “This offer is for a limited time” type of campaign drives customers to you."
3. Call to Action
Have a call to action button such as shop now or similar for direct response. In video advertising, this is essential, not b because of the video itself but because it gives a reason for your audience to engage you. It provides a clear call to action. A video ad call to action can take a few forms. If the advertising platform permits it, include a clickable button or link that takes shoppers directly to an optimized landing page. If a button or link is not an option, consider displaying a call to action in the video. This could be something like “Visit mydomain.com/this video to get free shipping.” You could also speak the call to action in the video.
4. Platform Specific
Your television screen likely has a 16-by-9 aspect ratio. Most YouTube videos also have this aspect ratio, but it can make sense to produce videos in different aspect ratios — such as 1-by-1 — to match the ad platform or the viewer’s device. Think smartphones when doing you ad as to be honest, most of your viewers will be watching via their smart phone. Less and less people, especially millennials watch anything from a desktop anymore.
5. Test Your Video For Results
The first video ad your company produces will probably not be the best performer. Creating video ads that sell takes experimentation and iteration. Use your intuition to generate ad ideas and then use data to understand how well those ads perform.Good luck and always feel free to reach out to FDMC Digital Media if you have questions or if we can be of any help!
#digital video #marketing #advertising #video #social media
Before you start planning an effective digital marketing strategy, you need to understand the different channels in digital marketing. Identifying what channels work best for your business and working on them will help you propel your business forward. Here are some platforms and outlets I found that may work best for your next digital media campaign.
This channel involves designing graphical advertisements and placing them next to content on websites, e-mails and other digital format, and instant messaging applications. The advertisements can be text, images, audio or video clips, animation, or other interactive content. While surfing the internet or going through your mails, you may often be presented with advertisements of all sorts. That’s exactly what display advertising is, but it’s important for your adverts to be relevant to what people are looking for. That’s because the success of a display advertising campaign is determined by calculating the number of clicks an advert receives given the number of times it was displayed to the consumer or made an impression on him/her. You can target your adverts according to consumer behavior, demographics, or geographic location. With the help of analytics, it is possible to track the number of people who have seen your adverts or clicked on them, what a person did on your site after entering it, and the conversion ratio. Display advertising not only helps you promote new products or offers, but it helps you increase your online presence and reach out to your customers. Display advertising can help drive leads and increase brand awareness too.
As the name suggests, you market your products or services to your targeted customers via e-mail. E-mail marketing is a great way to gain new customers or improve relationships with existing customers. E-mail marketing campaigns are good for companies that may not be able to shell out a lot of dough for promoting their business. E-mail marketing also allows companies to promote other marketing channels effectively. However, building customer database and designing newsletters/e-mails can be very time consuming. Not all your customers may have the patience to go through your e-mails as most people have full inboxes. On the other hand, if you keep sending multiple e-mails, it may irk your customers and they may end up marking your e-mails as spam. Find the right balance and avoid sending e-mails that go with the line ’Do not reply’. Have a specific e-mail domain as communicating with your customers is of prime importance.
Social Media Marketing
Social networks like Facebook, LinkedIn, blogs, micro blogging websites like Twitter, forums, wikis or blogger, content communities like YouTube, and podcasts are all forms of social media. All of these forms involve the building of networks or communities by allowing users to interact with each other. Social media tools encourage users to share opinions, participate in discussions and engage with others in real time. As such, social media marketing can be the best way to market your brand or company and connect with your customers. However, know that all digital marketing tools have different purposes; you’ll need to identify your company’s goals and your targeted audience before you get started. Note that encouraging users to engage and participate is often a challenge, so you’ll need to figure out how you’ll go about these things. Furthermore, continuous communication with customers is necessary and you’ll have to make sure that you are aware of all the positive and negative things that customers have to say about your brand. When posting new content or comments, always think and review more than twice as social media mistakes aren’t easily forgiven. Keep in mind that any user can take a screenshot of your blunder and even if you edit or delete an erroneous post later on, the damage will already have been done. Make sure you do follow social media etiquette so you don’t come across as a spammer.
Affiliate marketing is performance-based marketing involving a business owner and one or more websites or affiliates. The affiliate website owners place advertisements on their own websites to market the business owner’s goods or services in exchange for a percentage of profits. I have a good friend that does just this in Florida and does very well. Considering an affiliate marketing campaign for your company is generally a good choice; you get mass coverage at no additional costs. You also get more exposure when more websites are affiliated to your business. Your affiliates can make money in three ways: Pay Per Click, Pay Per Sale, or Pay Per Lead. This means that your brand is advertised for free and you only incur a cost when an agreed action occurs- when a user clicks on your advert on the affiliate’s website, or when a user is led from the affiliate website to your website and purchases a product/service or if the user registers on your website.
While all of this sounds good, know that you’ll need to have a strategic plan first. It’s common to see companies marketing their goods digitally without a plan in place. If you dive into digital marketing without a plan, not only will you be unsure of your goals, you won’t even know what you’re achieving.A plan will help you estimate your online market share and that of your competitors too. With so many companies turning towards digital marketing, it’s important that you pull your socks up and make optimal use of what you can. I hope these tips I researched will help your next digital media campaign.
#marketing #digital media #advertising #social media
What Is Artificial Intelligence?
Oh my, artificial intelligence. Is it real? How does it affect my marketing? Just what the heck is it anyway? Will it get me and take me away? So, Webster’s defines artificial intelligence as the “theory and development of computer systems able to perform tasks that normally require human intelligence.” This includes things like speech recognition, decision-making, and language translation. So yes, all of that is here and working for us already.
For most people, the term AI is still more likely to conjure up E.T. or computers that work mind control over us more so than thoughts of advancements in marketing. But seriously AI that exists today is a valuable tool that gets “smarter” about analyzing data, recognizing patterns, and generating insights over time. If you are asking yourself how this is being used in marketing or in general, in the real world, well here are some examples. Self-driving cars, chess-playing computers, voice-activated intelligent assistants like Alexa.
In Marketing, Why is AI Important?
The potential applications are diverse. But for today, we can focus on a couple of major points that marketers need to care about and that is AI’s ability to automate learning/discovery through data and add “intelligence” to products that empower consumers’ lives.
AI can help analyze more and deeper data — and, of course, machines don’t get tired during high-volume tasks. This means that marketers can better understand audience segments and target ads more effectively. AI is making the goal of achieving personalization of your business and your customer base a reality.
Lastly, marketers should be thinking about AI as it relates to interfaces like Google Home, Amazon Echo, Alexa and all the rest coming onto market soon. Not only is it important for marketers to develop a voice strategy that takes into account how these “intelligent assistants” can and will answer, but,similar machines can be combined with large amounts of data to improve many technologies at home and in the workplace, There really is nothing artificial about intelligence.
Tags: #ai #artificial intelligence #marketing #business
This very fast paced world of Social Media can be a stress ball for most small to medium sized businesses these days. Starting out with any new marketing strategy can often be intimidating, and if you are the new guy on the block, even more so. There are so many types of marketing strategies to choose from. Are you going to use email? Social Media? Web? Direct mail? Now you see my point. So how do I know which one is right for my business? When people ask me, it is often a good idea to start with one type of marketing and go from there, rather than spreading yourself too thin. Work out how successful it is, and then if it generates a decent ROI,then start adding more marketing responsibly being cautious to stay within your budget. If it fails then obviously you need to change your game plan. Most SMBs find that social media marketing works for them. This is great for small budgets, and it can lead to a very high ROI when done right. But there are many platforms to choose from. Here are some tips to help you figure out what may work best for you.
Locating Your Potential Customer Base
Different social media platforms have different types of users, so you need to know who your target customers are and which platforms they are using.. It makes sense to focus most of your efforts on the platform where they spend the most time, so you need to have an idea about who uses each platform.
Facebook, although facing some hard scrutiny lately, is still the biggest, and as a result, you will usually find that a large group of your target audience has at least some presence on the site. As of December 2017, it has over 4 billion users and 2.13 billion monthly users. With the recent focus however on Facebook' privacy issues in the news, these figures could rapidly change. As of January of this year,, 25% of users were aged 25 to 34, but 54% were 35 or older (with 9% 65 or older). Instagram is focused on images and videos. It has over 800 million users with 500 million of them on it daily, and nearly 60% of those internet users are aged 18 to 29. As for Twitter, it currently has 330 million monthly users with 37% of its users being aged from 18 to 29, and 25% are aged 30 to 49. Also, think about the type of content you will share. For videos and images, Instagram is great, as is Pinterest. But Pinterest might not be so great if you’re selling something that is not so easy to depict visually. If you sell products like food or clothing, Pinterest is ideal. It also has a large female user base. (71%), making this the perfect platform if you target mainly women.
These are just some basic figures for the types of people you can find on the big platforms. What you need to do is dig deeper and find out whether your specific target audience has a large enough presence on a platform to make targeting it worthwhile. In general, Facebook is good for all ages, but especially if you are targeting older users. It’s also good for sharing longer content. If you’re targeting millennials, Twitter or Instagram might be better, especially if you plan to share images and videos. But as these social networks also have older users, you don’t want to discount the platforms entirely if you are targeting older customers. Snapchat has become a solid platform for video marketing but is still playing catch-up to Instagram. Snapchat users are basically teens to late 20's somethings.
Invest More Time On One Platform
One option is simply to invest more time in one platform but to maintain a presence on others. For example, you could make Facebook your main platform and focus most of your attention there, responding to comments and questions and working on getting more likes. But you could easily post to Twitter at the same time by using a tool like Buffer. This allows you to make one click to post to numerous social platforms. So then even if you don’t invest your time in Twitter, you could still stay active this way. If you get any shares and engagement, that’s a bonus. Consider LinkedIn As well. This platform is heavily used by business, business managers, and prospective people looking for employment.
Make Sure You Achieve Your ROI
Social media marketing can be a great option for your business’s online marketing efforts. It’s cost-effective, it helps you get the word out, and it’s the perfect way to boost your customer base, get fans, increase traffic and boost your visibility (SEO) So make sure you spend some time going over your options, then focus your attention in the right places where you are likely to get a better return on your investment.
#smallbusiness #marketing #advertising #socialmedia #smallbusinessadvertising #smallbusinessmarketing #digitalmedia #fdmcdigitalmedia
A landing page is the first experience your potential customers or clients will have with your brand, be it retail or your professional service. You are your brand. It has to convey information, encourage a call-to-action, and reflect your personality. Here are some basic tips I found and use that should help make your landing pages work for you and thus a better ROI.
1. Have a goal in mind
The very first thing to consider when creating or making a landing page is the goal of the page: What do you want users to do when they “land” there?
· Click a link
· Watch a video
· Enter information in a form
· Make a purchase
· Share on social media
· Read or interact with content
Then everything on your landing page should be designed and directed at getting users closer to this goal.
2. Design for Your Audience
Landing pages have to be made for the users that will use them. It sounds pretty self-explanatory, but too often this doesn’t happen.
The people and images in the design should relate to users. Text and blocks of copy should communicate in a voice and tone that these users appreciate. It can take a deep dive into your analytics to understand who your key audience is.
· Are they women or men?
· Younger or older?
· Do they live in a certain area?
Create a design that appeals to the audience you are connecting with to hopefully increase engagement and user conversions.
3. Use Images That Stand Out From The Rest Of The Pack
A strong image or video makes a strong first impression and goes a long way to helping get users engaged. Make the image eye-catching and make the video short and use sub-titles as much as possible as most watch a video without sound, specially on their smart phones these days.
4. Create Content That Stands Out
Most landing pages include multiple levels of copy. Every one of these levels needs to be compelling and work toward getting users to the desired action set by your website goals. Most landing pages use the following types of copy blocks:
· Headline: It should be a few words that grab the attention of users.
· Body text: This is your main message. It should be concise and direct.
· Call to action: Often in the form of a button or link, this tells users what to do with the website. What’s the next step in the process and how do they get there? Provide clear actionable, communication.
· Footer: Standard information, such as branding, contact information, and social media links can help establish credibility and provide a go-to resource for users.
5. Establish Keywords Through Navigation
Navigation elements on a landing page will help tell users what your overall website is about. Think of navigation elements as additional keywords that provide user information and direction.
6. Make the "Call To Action" Clear
Every user should know exactly what to do when they hit your landing page. Clear calls to action are vital. Don’t assume users will just do what you want them to. Good calls to action can be in the form of buttons, forms to fill out, user instructions (such as scroll for more) and even animations.
7. Customize Your Content
Landing pages by nature are designed to be somewhat specific and special. Often, they have a purpose or goal that’s a little more focused than your homepage. Customize landing page content to make the most of this concept.
8. Include Clear and Relevant Branding
One common issue with landing pages that makes them difficult is that they often don’t look like or include visual cues that connect to the main website. Landing pages should include clear and relevant branding so that users know exactly what or who they are engaging with. Make your landing page user friendly with working links to other parts of your website and especially make sure your landing page shows and explains it is your brand or company that they are visiting.
9. Consider the Source
When a user clicks a link from somewhere else on the web and arrives on a landing page, they have somewhat of an expectation of what they will find. The landing page should be designed so that the content is specific to what you are offering be it products or a service.
10. Establish Hierarchy and Flow
A good landing page makes usability obvious. Where are users supposed to look and what are they supposed to do on the page? Designing using common user patterns and behaviors can go a long way to establishing this flow. Add on levels of images, branding and typography to establish a clear hierarchy as well and users will know in an instant how to engage with the page.
A key point to consider is that when you are thinking about a landing page, that’s not necessarily your homepage. Landing pages are the most common first stops for website visitors. Some of these top landing pages might be because of your marketing efforts and how you are driving traffic. But other pages can be popular because of the content therein, links from other sources and search. Knowing where this traffic originates and what users are looking for are a key factor when it comes to setting goals and designing a landing page that doesn’t look and perform badly for you. I hope these points help in creating or overhauling your landing page.
#landingpages #socialmedia #websites #marketing #images #digitalvideo
Effective marketing hinges on constant awareness of trends and emerging channels so that you can plan the right marketing mix for your business. As digital technology continues to rapidly grow this year, here are some marketing tips to help get your message, your brand out and hopefully a effective ROI on your next marketing campaign. These tips are important and I am so glad I found them and wanted to share them with you..
The power of visual marketing
Visuals dominate the internet, from our social media feeds to online advertising. By harnessing the power of visuals, you can make your marketing more engaging, exciting and memorable. To break through the noise in the crowded online space, compelling visuals could be your best bet. Powerful graphics, well-designed logo design, interesting video clips and catchy info-graphics make your brand message stick in the minds of people. It is imperative in this day and age of fast searches users watching but not listening to media to have effective video and still images with your message.
Professional or Authoritative Blogging
Blogging continues to be an integral part of marketing strategy for every business, whether it’s a startup or a well-established company. When done right, blogging is a great way to reach your target audience and to utilize search engine optimization practices. Regularly posting quality blog posts can increase the visibility of your website greatly by helping you climb up the ladder in the search engine results. Make sure each blog post targets your industry specific keywords and focusing on your product or service offerings. However, to gain maximum mileage from your blogging efforts, you need to make sure that your content is valuable, informative, and is interesting enough to keep your audience engaged.
Get a mobile app if your business is large enough to make use of a world-wide market
It has been predicted that global mobile app downloads will reach a staggering 284 billion by 2020. Global mobile app revenue is predicted to exceed $101 billion by the year 2020. Do you still think your business can afford to ignore having a dedicated mobile app?
Let’s take a look at the benefits of having a mobile app for your business:
· To provide value to your customers- Having an app custom-built for your business helps you in providing more value to your customers. With a dedicated mobile app, you can provide all required information to your customers right at their fingertips. Besides, you have the option to send users push notifications and easily update them about your products, services. Thus, it helps you connect better with your customers.
· Build strong brand loyalty- To engage more users with your mobile app, you can introduce loyalty programs within your app. The more customers interact with your product or services, more points they can collect. Customers can see their points adding up in real-time basis within the app rather than sending them details in the mail or until they access your website to check the status of their points manually. Many brands have successfully used this strategy to increase user engagement with their app. If you already have a dedicated mobile app in place, that's great news. Make sure your mobile app design is user-friendly and has a killer design. If you can come up with an exciting rewards program, you can drive more users to your app, too.
Send emails that encourage customer interaction and call to action
If you think email marketing is a thing of past then you need to think again. A recent survey found that the number of email users is estimated to reach a staggering 254.7 million by the year 2020. Email marketing has stood the test of time but is in a state of evolution. Interactive emails, helps you increase that call to action with readers. Interactive emails allow you to give an inspired experience within the email itself. To make your emails interactive you can include sliders, navigation bars, accordions, menus, sliders, short videos, animated GIFs, and even shopping carts to enable users to complete a purchase within an email.
#socialmedia #blogging #digitalmedia #fdmcdigitalmedia #marketing #advertising