Effective marketing hinges on constant awareness of trends and emerging channels so that you can plan the right marketing mix for your business. As digital technology continues to rapidly grow this year, here are some marketing tips to help get your message, your brand out and hopefully a effective ROI on your next marketing campaign. These tips are important and I am so glad I found them and wanted to share them with you..
The power of visual marketing
Visuals dominate the internet, from our social media feeds to online advertising. By harnessing the power of visuals, you can make your marketing more engaging, exciting and memorable. To break through the noise in the crowded online space, compelling visuals could be your best bet. Powerful graphics, well-designed logo design, interesting video clips and catchy info-graphics make your brand message stick in the minds of people. It is imperative in this day and age of fast searches users watching but not listening to media to have effective video and still images with your message.
Professional or Authoritative Blogging
Blogging continues to be an integral part of marketing strategy for every business, whether it’s a startup or a well-established company. When done right, blogging is a great way to reach your target audience and to utilize search engine optimization practices. Regularly posting quality blog posts can increase the visibility of your website greatly by helping you climb up the ladder in the search engine results. Make sure each blog post targets your industry specific keywords and focusing on your product or service offerings. However, to gain maximum mileage from your blogging efforts, you need to make sure that your content is valuable, informative, and is interesting enough to keep your audience engaged.
Get a mobile app if your business is large enough to make use of a world-wide market
It has been predicted that global mobile app downloads will reach a staggering 284 billion by 2020. Global mobile app revenue is predicted to exceed $101 billion by the year 2020. Do you still think your business can afford to ignore having a dedicated mobile app?
Let’s take a look at the benefits of having a mobile app for your business:
· To provide value to your customers- Having an app custom-built for your business helps you in providing more value to your customers. With a dedicated mobile app, you can provide all required information to your customers right at their fingertips. Besides, you have the option to send users push notifications and easily update them about your products, services. Thus, it helps you connect better with your customers.
· Build strong brand loyalty- To engage more users with your mobile app, you can introduce loyalty programs within your app. The more customers interact with your product or services, more points they can collect. Customers can see their points adding up in real-time basis within the app rather than sending them details in the mail or until they access your website to check the status of their points manually. Many brands have successfully used this strategy to increase user engagement with their app. If you already have a dedicated mobile app in place, that's great news. Make sure your mobile app design is user-friendly and has a killer design. If you can come up with an exciting rewards program, you can drive more users to your app, too.
Send emails that encourage customer interaction and call to action
If you think email marketing is a thing of past then you need to think again. A recent survey found that the number of email users is estimated to reach a staggering 254.7 million by the year 2020. Email marketing has stood the test of time but is in a state of evolution. Interactive emails, helps you increase that call to action with readers. Interactive emails allow you to give an inspired experience within the email itself. To make your emails interactive you can include sliders, navigation bars, accordions, menus, sliders, short videos, animated GIFs, and even shopping carts to enable users to complete a purchase within an email.
#socialmedia #blogging #digitalmedia #fdmcdigitalmedia #marketing #advertising
Using Facebook to promote your brand and your business takes some work, especially in today’s fast pace world of “We want it now!” Keeping engagement up with your audience is even harder if you are a small mom and pop business with no one to post content. Here are some tips I found that hopefully will help you get the best ROI on your Facebook business page. Remember, engagement is only as good as your efforts.
1. Be real with your posts.
If you’re receiving lackluster engagement on your organic posts, consider these guidelines:
• Create shareworthy content using storytelling.
• Switch to square video. It consistently outperforms videos shared in landscape format.
• Remember, it has been proven that over 85% of video today is watched with the sound off, so emphasize your message with text. (think of closed caption being on all the time if that helps)
2. Use of Facebook video advertising- Is It worth it?
Facebook video ads offer a cost-effective approach to marketing your products or services. Placing ad spend against your video marketing efforts can amplify results and help your brand reach new audiences. To do that, though, you’ll need to decide exactly how to place your ad. There are a couple of ways to invest in Facebook video ads: boosting an ad and running a campaign through Facebook Ads Manager. Of the two, Facebook Ads Manager is the more powerful tool. Though the boost button still offers value by elevating your business’s reach, Facebook Ads Manager targets more effectively.
3. Incorporate Facebook Live to drum up conversation.
Facebook Live functions as a medium where small businesses can answer questions in real time, giving audiences the opportunity to see you or your business also in real time. It allows your followers to be in the conversation and making them more likely to engage with content. I personally love it.
• Answer questions. Chances are you already know the sorts of questions your customer base has. Start with a few frequently asked questions, and then open up the floor for viewer queries.
• Share expertise. At my company, we often go live to share expertise with our audience. Try this with your own brand. For instance, if you’re a fitness expert, share a few diet and exercise tips. If you’re advertising a beauty product, give a live tutorial.
• Make an announcement. Use Facebook Live to make an announcement or introduce a product that your customers may have questions about. Make sure to include language that encourages folks to engage with you. Keep it fun!
Hopefully these tips especially the ones using video will help your Facebook business page pick up more traffic and engagement.
FDMC Digital Media
Do you sometimes feel like you post content to your social media platforms or your website and you are spinning your wheels? We have all been there, done that. In today’s quick “Jus the facts” world we live in, content marketing is more important than ever. If you feel you post and post and nothing is happening with engagement from your customers or prospective marketing base you are trying to target, here are some pointers that may help you turn things around.
1. Your Content is Not Relevant to your prospect’s needs
Every one of your prospects and customers is different. They have their own wants and needs. They are at various stages of interacting with you as a brand, they are looking for different things, they will be convinced and put off by different things. It is impossible to create one message and make it relevant to your whole audience. Try personalizing your content based on customer desires using a combination of explicit (form filled data) and implicit (calculated data). This should be across every channel not just email.
2. Your Content is Not Timely
Sadly, we now live in a “I want it now!” world. Unless you are retired and even that does not mean much today, we just don’t have the time for anything. In our busy day, we take about 15 minutes of that to get and find the things we need. We do it on our terms when it suits us. No matter what I’m looking for, I need to get the basic content to answer my questions when I need it. I do not want to have to wait for a week to get a call back, I do not want to wait until the right email is sent to me as part of your newsletter program. Try using inbound channels to personalize the experience for your visitors. Whether you are using the web to serve up relevant products, FAQs, or contact information, or if it is serving push notifications through your app, or you are using social media platforms, make the experience relevant for the user when they are engaged. Aim to trigger your results immediately so that your users do not have to wait.
3. Your Content is Not on the Right Channel
Think about your mobile phone. You’ve got email, text message instant messaging, phone calls, apps. You probably use each of these for different things. At the same time, if you were to ask an older relative, they would use them differently than you do. Ask a younger relative, and they are likely to use them differently still. And all of this is context based. I personally wouldn’t want my bank to start a Facebook Messenger conversation with me, and I wouldn’t want my friends to send me emails when they have a trivial question. Everyone uses different communication channels differently. Yet as marketers, we tend to think simply of cost. Ask people which channels they want to receive information through and adapt accordingly. You can do either as part of the email sign up process or later down the line.
4. Your Content is Not Consistent
As a loyal customer, if I had to go all the way back to square one when I know you have information about me, I’m going to get frustrated quickly. We’ve all had the experience of being handed around at a call center. (Oh those dreaded computer voices of push one for this and two for that) We’ve also likely had a similar experience where we’ve called in, and they know exactly who you are, your history with the company, and are able to assist you immediately. Having a one-off campaign that is relevant to the individual isn’t enough, it needs to be consistent across every campaign on every social platform you are engaging with. Rather than creating ad hoc campaigns in a manual “throw it on the wall and see if it sticks” process, try using software which allows you to collect data on who your customers and prospects and see what they are interested in, what they want to receive, on which social platform or your website, how often, and allow it to do the heavy lifting for you. It simply is not possible to do all of this and stay consistent to all of your audiences through manual work. You again will be back spinning your wheels.
FDMC Digital Media LLC
I deep dived into a recent article that I found sooo true about video and SEO (Search Engine Optimization). I wanted to share some key points that we too implement with our clients. (They have to do their part but we at least put the tools in place for them) Everyone wants to know the secret to getting their company’s website to rank on the 1st page of Google. While this is a great goal to hit and everyone wants “their” website to be #1, a lot of things need to happen and the fact that Google themselves constantly change their way of using SEO, the battle is sadly always ongoing. What most of us in the biz of branding consulting do agree with is that video and it’s use thereof is really what can push your content-website up the rankings because video works! Video makes up 76% of all internet traffic, and despite the fact that there are more videos out there than ever, HubSpot states that, “43% of people want to see even more video content online”. In short, if you’re not creating video content then you’re missing out. Here’s why you should be taking advantage of the SEO benefits of video in 2018.
Your customers love Video and Google does too
Google gives higher priority to websites using videos over those only using text. In fact, having a video on your company’s landing page makes it 53% more likely to appear on page 1 of Google SERPs (Search Engine Results Pages). Simply put, video is a great way to increase your SEO, because people love to watch videos and Google bots love to crawl them. Sites with video content are also far more likely to rank for competitive keywords, which increases your chances of appearing in a search made by your target audience. A study by Forbes shows that, “65% of business decision-makers will visit a website after viewing a branded video.” Making it pretty clear that relevant and good quality video content can dramatically improve your site’s SEO by driving, not just people, but the right people to your homepage.
Video Improves your UX
User experience (UX) is crucial when it comes to the success of your website. Think of UX as the online equivalent of customer service. If your customers are happy with the service, they are more likely to visit again. If your UX is good people will stay, and return to, your website increasing their chances of buying your product. Having a video on your site increases customer engagement. People prefer watching a video than reading text as we process visual content much faster than written information. This makes videos important to improving the user experience. If your product has lots of complicated features, for example complex technical machinery, it’s tough to explain just using text. If people don’t understand how your product works, then how can you expect them to buy it? By adding video, you can make people understand your product easily and accurately. Improving your UX also leads to improved SEO, as there is a correlation between these two aspects. When users are more engaged with your site, Google sees this as a sign that your website contains high quality content. This helps to get you higher search engine rankings.
Improve your SEO with a sharable video
Video sharing is another way to improve your SEO and expand your reach further, as most people will share a video that they’ve watched with their friends online. Video is the easiest content to spread on social media. Sharing is the 1st step to going viral, and that’s every online marketer’s dream! Make sure that you only produce good quality videos, a bad video ruins your credibility and a high bounce rate will lower your search engine ranking. Before you start your video project, always ask yourself, “Would I like to watch/share this?” If the answer is no, then it may be time to start your project again.
Those Tags, Descriptions, and Titles
Having good quality video content will help to boost your SEO, but don’t forget to make your video SEO friendly too. The title and the description of your video are both important elements that can affect your search engine rankings. Your video title should be SEO friendly but also clickable, remember the title needs to be interesting enough to make people want to watch your video. Your title should ideally have at least 5 or more words including a keyword that you want to rank for. This can also get you more watches on YouTube, spreading your reach even further. The video description is also really important. That’s because Google’s spiders can’t read videos. They rely entirely on the description you give to find out what your video is about. Rather than just throwing a few random words in the description box, try to describe the video content in plenty of detail. This information tells Google, as well as your customers, exactly what your video is about.
According to a interesting article I recently read in eMarketer, Facebook is losing younger users at an even faster pace than previously expected. To me this was really no surprise as Facebook has aged and young people don't think it's "Cool" to be on the same social platform as "Mom and Dad." While the social media platform was able to count on Instagram to retain that younger audience in the past, Snapchat may now be siphoning away more users. This year, for the first time, less than half of US internet users ages 12 to 17 will use Facebook via any device at least once per month.
Facebook is still adding monthly users overall, but older age groups are mainly responsible for this. The number of total Facebook users in the US will reach 169.5 million this year, up just under 1% from 2017. Meanwhile, Facebook’s proportion of social network users accessing the platform will continue to decline over the forecast period. As for advertisers who use Facebook for their reach, Demographics and what their brand is trying to reach will obviously come into play and this may hurt Facebook's revenue scheme. Minerals are now a borderline fraction of Facebook's total users as older adults find Facebook a nice way to stay in touch with family and friends.
In 2018, the number of US Facebook users ages 11 and younger will decline by 9.3%. Additionally, the number of users ages 12 to 17 and 18 to 24 will decrease by 5.6% and 5.8%, respectively. This is the first time eMarketer has predicted a decline in the number of US Facebook users in those age groups. Facebook will lose 2 million users ages 24 and younger this year, eMarketer estimates. But not all of those users are migrating to Instagram. For example, eMarketer predicts Instagram will add 1.6 million users ages 24 and younger. Snapchat, meanwhile, will add 1.9 million users in that age group.
Snapchat will continue to have more users ages 12 to 24 compared with that of Instagram. However, Instagram overall is still bigger in the US than Snapchat. The number of Instagram users will total 104.7 million in 2018, up 13.1% year over year. Snapchat, meanwhile, will see its user base increase by 9.3% to 86.5 million. The article supports what most advertisers and social users have been knowing and tracking for sometime.
Young people like social hang-outs that make them cool and when Mom and Dad get on those same platforms or even any older adults (advertisers excluded) they bail quickly and move on to some other app that parents don't know about yet, are unfamiliar with how to use it, or just don't want to bother because they know they would look awkward being there in the first place. Facebook was that in it's infancy but we see how growing up can be tough.
We work a lot with digital marketing and much of that is with smaller businesses. The digital marketing stream is not reserved for large businesses necessarily. Regardless of size, what you sell or offer for a service or your competition’s budget, digital branding and advertising in today’s world is a must for growth and brand awareness. Here are some quick reasons that I recently read about that I want to share with you why digital marketing is the best way to go and why you should budget for it.
1. Digital Marketing Costs Less
Traditional marketing campaigns, including print and television, are more costly because of the needed expensive resources and the difficulty of really tracking your ROI (return on investment) Digital marketing uses targeted research and analytics to quickly determine which approaches are working well and which aren’t worth the cost or resources. So, most digital marketing channels tend to be less costly from the start. Due to the research you typically do get what you pay for and that is results!
2. Small Businesses Really Can Be More Competitive
Digital marketing closes much of the gap between large, medium, and small companies because it avails each level with many of the same resources. While big companies with larger budgets will be able to spend more on digital advertising, SMBs will get more opportunities to compete, improve brand awareness, and build an audience using the same resources the big boys do.
3. ROI Measures Program Results
ROI asks the question, “What kind of results do my programs deliver?” While at times it is not the easiest marketing measurement to figure out, the final product is greatly valuable to measuring success or failure. Single attribution (first touch/last touch) is the method used by nearly half of marketing teams. This method acknowledges the theory that it takes an average of seven touches to convert a cold lead to a sale, and puts the highest value on the first or last touch. When it comes to traditional marketing, it is much more difficult to measure the ROI of a print ad than it is to measure that of a digital ad, because the audience of a print ad is so much broader. With digital marketing, which can target specific audiences, it is easier to determine which advertising campaign led to which sale.
4.The A/B Testing Strategy
One of digital marketing’s best allowances is the ability for a company to experiment with almost every aspect of a marketing campaign. The A/B Testing (what works in one campaign verses what did not work in another) The results are available much faster. With fine tuning, simple changes can be tracked and used to target customers more effectively. For example, testing can be used to better engage a target audience, improve CTRs, (click through rates) help drive buyers through their journey and more.
5. Increased Engagement
Did you know many people don’t even own desktop computers anymore? Mobile Marketing opens up a whole world of opportunities for increased engagement, from creating a more personalized user experience to reaching new users. A recent study by the company Global Index, showed more than 80% of internet users own a smartphone, and 90% of that time was spent on their smartphone apps. Mobile marketing encompasses it all. From email and social ad design to SEO to branded apps. It will allow you to reach users in their most native environment.
6. Analytics And Your Digital Campaign
Measuring digital analytics helps companies make informed decisions about where to invest their resources, improving efficiency. Gathering numbers for traditional marketing channels is a manual process, while most digital platforms, including social media and marketing automation, have built-in analytics dashboards with all of the data automatically available. View reports on dashboards for easy visuals, and map the customer journey, measuring performance metrics at each step.
7. Email Marketing Still Communicates Best
A good digital marketing strategy should cater to the audience’s preferences. Most people prefer to hear from brands via email, making a strong case for an engaging email marketing strategy. Email marketing puts targeted messaging right in front of customers and potential customers. When automated, trigger emails can even be sent automatically based on customer activity, further personalizing interactions.
8. Social Media Builds Trust
A referral from a friend instantly makes a company seem more trustworthy to potential customers. Digital advertising leverages social media to make “likes” and other online reviews visible to friends of customers. Recommendations make a company stand out from the competition, automatically building trust.
9. SEO Puts Your Brand Where The Audience Can Find It
Everyone uses Google. In fact, 81% of B2B purchase cycles begin with a web search. That may be why search engine optimization (SEO) has the best ROI of any digital marketing channel. For a company to be seen on Google, it must show up on the search engine’s first page. A solid SEO strategy is used to improve a company’s Google ranking.
I found the above tips very useful and many of these, we always suggest to our clients depending on their needs.
I recently read a article which kind of always confirmed my suspicions about who were the leaders in video platforms. That study showed that YouTube and Facebook were considered the first- and second-most effective video platforms for marketing—in that order. Instagram, LinkedIn and Twitter were middle-of-the-pack finishers when it came to effectiveness. But one interesting result was that Snapchat was in last place for usage. Nearly 90% of respondents said they'd never used Snapchat's video advertising features. Snapchat has long focused its efforts on mature markets in North America and Europe, where more money is spent on video advertising and where consumers tend to have more advanced smartphones capable of handling the app's intense data and processor requirements. The study also showed another weakness of spending advertising dollars on Snapchat at least those who were trying the platform for marketing. Only 27% thought it was an effective channel, raising questions about the platform's ability to deliver a solid ROI.
The article also showed that LinkedIn was an often overlooked as a video advertising platform. In the study, just 38% of marketers polled posted video content on LinkedIn, 75% of them thought it to be a successful way of reaching target audiences. While LinkedIn is most often thought of as a business-focused platform, it has also avoided many of the brand safety problems recently suffered by YouTube and Facebook, perhaps increasing its appeal among marketers. Kind of food for thought on using video and where marketing and advertising dollars seem to be most effective.
WhatsApp, that cool and unusual mobile app recently released some new revisions geared toward small businesses. The Facebook-owned app-now with business tools is trying to get Millennials and other professional app users to see WhatsApp benefits for business.
WhatsApp was acquired by Facebook for nearly $20 million in Feb. 2014 and currently boasts a global user base of 1.3 billion. In a media promo blog post promoting the WhatsApp For Business ahead of a wider global rollout in the coming weeks, the company notes that people can continue using WhatsApp as usual —” there’s no need to download anything new.” This means while they fine-tune the business version, you can continue to use the app you have now.
The benefits according to the media posting states that SMBs can derive from WhatsApp new platform suggests a good deal of overlap with what Google, Yelp, Facebook and Instagram already provide. Still, given that its free, the idea of “being wherever the consumer might be” suggests that there few drawbacks to at least trying WhatsApp for customer interaction via texting and other content driven branding. Stats show that over 1.82 billion people will use messaging apps this year This is a 15.5 percent year-over-year increase that underscores the crucial role messaging platforms and chatbots can play in brand/consumer interactions.
Certainly, being accurately listed in an important and growing social messaging app does have some clear positive aspects aside from WhatsApp’s For Business’s highlighted tools: (Via WhatsApp media release)
· Business Profiles: Help customers with useful information such as a business description, email or store addresses, and website.
· Messaging Tools: Save time with smart messaging tools — quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you’re busy.
· Messaging Statistics: Review simple metrics like the number of messages read to see what’s working.
· WhatsApp Web: Send and receive messages with WhatsApp Business on your desktop.
· Account Type: People will know that they’re talking to a business because you will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it’s been confirmed that the account phone number matches the business phone number.
WhatsApp has 1.3 billion users. It’s safe to say that if you’re an SMB owner or a marketer considering this, and you’re worried about needing to manage a ton of new communications channels, very few will gross the billion-user mark. Yes, there’s little downside. We at FDMC to be honest have WhatsApp but have not ventured into the business side of the mobile app but this information means we will take another look at the app. Obviously, there are so many apps out there and it is hard to deep dive into all of them. As we explore the business side of WhatsApp, we will let you know.
(some content from this article from WhatsApp blog, emarketer, and other sources)
I was reading an article the other day on mobile users of social platforms. It is very obvious and no secret that of all social media on line users, cell phone or smart phone users are the largest social media network users. One in three people—2.48 billion—worldwide used a social network in 2017.
Because of increasingly affordable smartphone models and government investments in mobile broadband coverage, future growth will primarily come from widening and improving internet access in developing markets. Mobile phones are the primary device used by new internet users to go online and to access social media. Last year, 74.7% of mobile phone internet users worldwide used their device to access social media. Overall social media use is primarily a mobile activity, and 82.5% of social network users worldwide used a mobile device for access at least once a month. Here is a cool fact as well. Nearly 594 million people worldwide used Instagram regularly in 2017, representing about a quarter (24.0%) of total social network users.
Penetration among social network users and the population as a whole was highest in North America and Western Europe. The ol granddaddy of em all, Facebook is by far the top social network in the world. More than 1.54 billion people, or 62.2% of social network users, went on Facebook at least once a month in 2017. The above figures came from eMarketer from a recent study they did.
As a side-note, we are happy to be in our new location in Tennessee outside of Nashville in the Upper Cumberland area! We look forward to doing business with the wonderful people of Tennessee.
A recent report stated that only 9% of small businesses have created their own You Tube channel. As YouTube usage continues to soar, don't let your business be one of the ones that are left behind. It does not take all that long to get your channel up and running. And once it is up, fresh content is very key to get customers or clients to your channel to grow your business.
Today, I would like to take a moment to help you go through the steps to get your You Tube Channel up and running. As always, feel free to reach out to us if you have any problems. Having a fantastic content strategy on YouTube will help you build your brand’s identity, showcase your products, and connect with your audience in fresh and exciting ways. So with all that in mind, let's take a look at what you need to do.
To create a YouTube account for your business, you’ll need to first create a personal Google+ profile as well as a Google+ page for your business.
Once you have that taken care of, you’ll be ready to get your YouTube channel.
1. Login to the Google+ account associated with your business and head over to the YouTube Channel Switcher.
2. You should see your personal account as well as the option to create a new account for your Google+ business page. Click on your business page.
3. A pop-up will appear asking you to confirm that you’d like to create a channel for your business. Click ‘OK’.
4. Another pop-up will appear notifying you that your YouTube channel and Google+ page will now be connected. Click ‘OK’ again.
5. Well now look at that. You’re now the proud owner of a YouTube business channel.
Customizing Your YouTube Channel
Now that you’ve set up a YouTube channel for your business, you now need to get it looking at the very least, functional with good graphics and easy to navigate. Here are a few easy things that you can do to give your channel a more professional look and make sure that your customers know how to find you online.
By default, your Channel Icon will be linked to your Google+ profile photo. I know hardly anyone uses Google+ much anymore but that is the nature of the beast. Although your image only needs to show up as a 98 x 98 pixel icon, it’s recommended that your picture should be a JPG, BMP, PNG, or non-animated GIF and at least 800 x 800 pixels.
Adding channel art is a great way to show off your brand’s personality and create a more visually engaging YouTube profile. Your Channel Art should be under 4MB and at least 2048 x 1152 pixels (although YouTube recommends going with 2560 x 1440 pixels for best results on all devices).
Details and Description
To unlock all of the customization options for your channel, you’ll need to click the gear icon in the section beneath your Channel Art. A pop-up titled ‘Channel settings’ will then appear. Look for the ‘Customize the layout of your channel’ option and enable it. Click ‘Save’. You’ll now be given a wider range of options sorted into five tabs: Home, Videos, Playlists, Channels, and About.
Click on the About tab to edit your business details.
Under description, give a brief outline of your business,your products, and services. Be sure to also include your contact email as well. For your social media links, include all of your business’ social media profiles (you can get your links to appear over your Channel Art by adjusting the drop down menu). On the right hand side, you’ll find a section titled ‘Featured Channels’ where you can feature other YouTube channels that are owned by your brand or managed by your employees. While this section may not be useful to you yet, once you expand your YouTube presence it will definitely come in handy.
Using Great Content
Now that the basics of setting up your channel is done, you need videos right?
Your videos should be an integral part of every business’ content marketing strategy - it’s a fantastic way to provide your customers with high-quality, informative, and entertaining content that keeps them coming back again and again. So, with that in mind, let’s explore how you can use video to build an audience for your brand. Here are some of the different types of content your business could be using.
More and more, people are turning to YouTube to learn new things. In fact, searches for “how-to” videos are growing by 70% year over year which means that there is an expanding opportunity for businesses to capture new audiences by providing educational content around their products. Videos that teach new skills are great for building trust with your audience. If you build trust, you build potential customers. Educational content doesn’t have to be limited to teaching people how to fix your products either. You can also create video tutorials that show customers how they could be using your products to solve everyday problems.
When it comes to creating compelling video content, few things are more effective than great storytelling. Inspiring videos that fit into your business’ identity are perfect for communicating your brand’s image and ideals to a wider audience. These types of inspirational videos should be geared towards building a lifestyle around your brand and showing customers that when they purchase your products, they aren’t just buying a thing - they’re buying an experience. Marketing your brand (not you) is going to go a ling way in creating not only identity but followers as well.
Building a YouTube strategy around fun videos that cater to your audience’s interests is one of the best ways to capture viewers’ attention and focus it onto your products. While their sense of humor may not be for everyone, funny or entertaining videos are undoubtedly effective. Everyone likes a good laugh. Keep those videos short however. Today's tuber surfers don't spend a lot of time on any one video and you got to capture their attention in about the first 3 seconds.
Optimizing Your Videos for Search
Staying on top of your YouTube SEO is critical if you want to get your videos noticed. Every minute, 400 hours of video are uploaded to YouTube, so you need to be doing everything you can to stand out from the crowd. Every element of your videos - from the title to the description to keywords - can have a huge impact on how prominently they get featured in search results. Here is how you can improve your ranking on You Tube and get in front of viewers when they need to see you most.
Before you start optimizing your videos, you should narrow down which keywords you’ll be focusing on. Think about which keywords someone might search to come across your video and run them through a keyword planning tool to make sure that they’re popular search terms. This can also be a solid source of inspiration for future videos - it’s a good idea to experiment with keywords and build future content around popular search terms in your industry.
One of the most important things that YouTube takes into consideration when determining the quality of your video is its engagement. Encourage your viewers to leave a comment, subscribe, share, favorite, or hit the ‘Thumbs Up’ button after they’ve finished watching to increase your chance of showing up higher in search results. If you want to boost your engagement levels, try running a contest. Giveaways and contests are an excellent way to increase viewer participation and connect with your audience. When YouTube is determining your rank, it will also take your video’s view count into consideration. To increase your viewers quickly, make sure that you’re distributing your new videos through your email list and all of your business’ social media channels.
The actual format of your video also plays a role in your overall search ranking. Although Youtube can’t watch your videos to determine their content, there are a few other things that it looks at to make an "educated" guess.
• Filename: Be sure to include your target keywords in the name of the file that you’re uploading. Youtube will pay attention to it.
• Length: YouTube considers longer videos to be of higher value, so try to make them as substantial as possible.
• Title: The title of your video should be concise, descriptive, and feature your target keyword near the start.
• Description: The longer the description, the better. Add as much content as you possibly can - include a detailed overview of everything in your video and any relevant resources that your viewers might need. Your keywords should also show up in your description.
• Tags: You don’t have to overload the tags on your videos to get a better ranking, but do your best to include your target keywords and a handful of other associated terms.
Tips and Tricks
After covering everything above, you should be on your way to building an audience and maximizing your business’ potential on YouTube. However, if you’re feeling a little adventurous, I’ve put together some nifty YouTube hacks that you can use to increase your subscribers and generate more traffic for your website.
Add a Watermark
A watermark is perfect for driving new viewers back to your channel and encouraging them to subscribe. These customized images will be overlaid on every one of your uploads and link back to your channel, making it easy for new viewers to find more of your videos. To add a watermark to your videos, take a look at your channel page and click on ‘Video Manager’. This should take you to the Creator Studio where you’ll be able to access some more in-depth settings for your account. Once you get to the Creator Studio, click on ‘Channel’ in the sidebar. A drop down will appear under ‘Channel’. Click on ‘Branding’ and then ‘Add a Watermark’. You’ll now be able to upload an image that will show up in the corner of every one of your videos.
Enable an Automatic Subscription Prompt
It’s important to not only be driving people to your YouTube channel, but to also be encouraging them to subscribe while they’re there. Whenever you provide a link to your channel, add “?sub_confirmation=1” to the end of your channel’s URL and a pop-under will automatically appear on your channel prompting visitors to subscribe.
Link Merchant Cards to Your Website
As long as your account is verified, in good standing, and following YouTube’s community guidelines, you’ll be able to add Merchant Cards to your videos. If you have a e-commerce type of store, you can use Merchant Cards to link your viewers directly to your store to buy the items featured in your videos. If you want to add Merchant Cards to your videos, just head to your Video Manager and click on ‘Edit’ for the video that you’d like to add a card to. At the top of your screen, several tabs will appear. Click ‘Cards’ and then ‘Link Cards’ and then add in the information for your products.
I hope the above tips will help you get into the world of video for your business using You Tube. Good luck!