Social Media marketing is no longer for B2B companies as a company. What I mean by that is branding your business means putting you as a person who owns that business out there so your clients and customers know you are real. You are reachable and you are a human. Engaging your audience by creating that on-line personality not only helps you, it helps your brand. People will feel they really do know you.
Over 90% of B2B companies enjoy a presence on LinkedIn and more than 80% use Twitter and Facebook to reach their audience. Being social tough does not mean they know what they are doing. Using social media takes planning and strategy. Less than 50% of marketing planners have any kind of plan to make sure they are getting any kind of ROI on investing their time, money, and production in using social media platforms.
To make your social media investment profitable and useful, consider what your audience wants to see and hear. Use their perspective and not yours. Be human and not a machine or a huge wall of corporate stats that nobody understands or really cares. Make your brand fun, enjoyable, interactive, and let the people engage in talking to you about it all. Now here are the 3 most used platforms for B2B social media.
Linkedin. The top site for business interaction. Linkedin is very virtual for networking. It is wonderful for promoting leads, leadership, and relationships. Linkedin allows for uploading images, video, and presentations. You can customize your header, profile, and content. While a professional network it is still a platform for reaching individual people.
Blogging. Start using a company blog to talk about what you as a person is doing to enhance your brand and your business. Offer tips and share your knowledge. Let your customers know you care about what they want in your business and share those thoughts. Be approachable through your blog. Your blog can also be about related topics or even your own hobbies and interests but don't get political or narrow-minded or aggressive. Keep it fun, fresh, and interactive.
Websites. When is the last time you updated your website? Is your content changed out at least monthly? Are you tracking your analytics? How are those images or videos doing you uploaded? Have you even put any on your site? Don't make a website just a place holder of your brand. Make use of it and allow interaction. Link your website to all your social media platforms. Good luck with your B2B marketing plan and remember. Put "you" before your company.
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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