Video, especially digital video is fast becoming the norm for media in all social platforms that can embed it as well as web sites.
As you may have heard, LinkedIn recently announced that they are now supporting video in their feed, Instagram Stories has surpassed Snapchat for monthly active users, and Facebook video is quickly becoming a competitor to other video platforms such as YouTube and Viemo.
Video marketing is one of the most important and fastest growing trends in social media and digital marketing. Some of the issues however with digital video on social platforms or a business website though are as follows:
81 percent of people mute video ads.
85 percent of Facebook video is watched without sound.
The positive side of digital video though are these facts:
Facebook videos have increased 360 percent across everyone’s news feeds.
Facebook video content grew by 450% over the last two years alone.
Facebook video content grew by 450 percent over the last two years.
Millennials prefer YouTube to TV . This is no secret.
LinkedIn is investing in video.
From these stats, it is obvious businesses to keep their branding current and out reaching their market share need to start embracing video before they get left behind. What is a interesting fact and I have personally seen this myself in my business, is content video actually works and I think we are all are going to find that cable and traditional television advertising is going to be in trouble down the road. When you consider video, keep all your social platforms in mind. This is very important. Facebook, YouTube, Instagram, and Snapchat (shorter versions) Viemo is also a factor but more for “display landing page style videos” Take the time to plan your video strategy.
As with any marketing campaign, no matter what medium you have chosen in the past, you know that marketing advertising takes persistence and repetition. This holds true for video application as well. If you find one platform working well for you over another, then increase your campaign on that platform. Watch your analytics. Good luck with your video!
Social Media is changing faster than one can shake a stick at. Small Business Owners who have a limited staff or very few employees seem to get more frustrated each and every passing week on how to catch up, what platforms to use, or even worse, just throw in the towel and keep their website and call it good.
First in today’s world, that will not work. Even for small business. Our society has changed. You can manage your social media if you take a deep breath and think about what your marketing strategy is. Whatever that might be here are a few quick tips that might help you get over that depressing hump of “What can I do?”
1. You Need to Post Consistently to Be Effective in Your Business Marketing Plan.
In order for your updates to be effective you must post consistently, every day, at least twice a day. Make your content interesting and relevant. Here is why.
Each Social Platform has what is called algorithm. These are in a nutshell, a set of rules that precisely defines a sequence of operations.
In Social Media, these “rules” determines what people see, what information gets out to specific people. For these rules to benefit you, you really need to post religiously. Posting here and there will cause your limited content to be pushed “to the back of the bus.”
2. Don’t Post About Your Sales Or Post “Ads” That You Disguise As Content
People on Social Media are smart and savvy and can see quickly through bad content or for lack of a better term “fake news.” Use social media to inform your readers, customers, or your marketing demographics. Not sell to them.
Social Media Marketing is about developing your brand and improving your visibility. Sharing information that users want to see, articles related to your business, links to relevant information they can use, posting reviews from current customers are all useful and creates goodwill. Besides, doing ads seriously does not mean you are going to get people going on line and buying from you or coming to your place of business knocking down the doors. I am all for ads to promote your business but there is a time and place to do that. Social Media content marketing is not. Advertising as a separate venue on Social Media as a standalone CTA is what you want to do in this particular case.
3. If you Have Social Platforms Then Update Them and Use Them!
Too many small businesses have social media platforms such as Facebook, Twitter, LinkedIn and others and that is it. They have them but have never updated them. I just talked to a business owner who has a LinkedIn account with less than 30 people in his network and has a old picture of himself and was honest in saying he has not updated the page in at least 2 years. What kind of message does this send to your potential customers or clients who want to do business with you? If you don’t care, why should they? If you have a social media platform account then please use it and update it with content frequently. People will sadly judge your business today by your actions. If you can’t have updated content on it or don’t have the time, then find someone who can or close it down.
4. Who Manages Your Social Media Today?
If you are really busy and seriously want your content to work for you then you need someone who does have the time. They have to know and understand social media and they have to know your mission in business. If you are doing a marketing campaign, they too have to know advertising, marketing, and social strategies. If you do not have a person within your company or business like that, then you should hire a professional who can make your ROI in the campaign a success. You very well may have a fantastic employee who can step up to the plate for you. Maybe you can now focus on the platforms after reading these tips. Whatever the case, be social!
It just seems like yesterday that Instagram was a novelty app for young people to exchange photos. Then Millennials caught on and it grew. Then video was added and now live streaming which has led us to Instagram as we see it today. It is overtaking Snapchat and has become a serious marketing tool for even the Fortune 500 Companies.
Whether you want to drive leads to your homepage or encourage customer engagement, Instagram is the perfect platform. Here are are some serious reasons you need to add Instagram to your marketing mix.
1. People spend more time on Instagram than any other social platform except Facebook
If you’re looking for a social platform with a high level of traffic and engagement, Instagram is the ideal fit. According to comScore, global users spend a monthly average of 12 billion minutes on Instagram, which translates to massive opportunity for businesses who want to dominate their niches.
2. Instagram makes it easy to get noticed because it is still relatively new to business
While it’s becoming harder and harder to get noticed on Facebook and Twitter, only 9% of small businesses currently use Instagram, which means there is plenty of space to build a robust online presence but it is growing rapidly each month!
3. Visual content is today's main focus & it is sharp!
Marketers around the globe are predicting that visual content will be the future of online marketing, and Instagram is positioned to be on the bleeding edge of the shift toward image-based brand stories, especially in the use of digital video.
4. Content on Instagram=followers and influencers
While the content you post on Facebook reaches only a fraction of your audience, Instagram’s non-filtered feed means every post you make reaches your entire audience. This has the potential to boost engagement and improve your conversion rates.
5. Instagram caters mobility users in every way
2015 was the first year that mobile search overtook desktop search, and Instagram, more than virtually any other platform, caters to the rise of mobile users. Sharing on mobile platforms is quick and easy, and the app makes it seamless to navigate a brand’s content.
Instagram Marketing: You need it as a resource
Regardless of which industry you specialize in, Instagram is an essential tool that can overhaul the success and engagement of your marketing strategy. Simple, streamlined, and user-friendly, Instagram is the future of digital marketing. For more information, feel free to reach out to us here at FDMC Social and Digital Media.
So seniors just sit around watching old re-runs on TV and have no clue or care about social media. Snapchat and Instagram is just for those 20 somethings right? Wrong!.
When marketers ponder using influencers as a marketing strategy, they generally imagine millennials on Snapchat, bubbly 20-somethings on Instagram and youthful, energetic mommy bloggers writing about everything from how to get stains out of baseball pants to the latest political scandal—not salt-and-pepper seniors over 65. It’s often thought that senior citizens aren’t reachable via social channels. Until fairly recently, this was true, but influencer-based content has been proving to be an effective way to target this mature demo.
In fact, a recent Nielsen report showed that the percentage of total media time spent on social media in the oldest demographic (50-plus) increased by a whopping 64 percent, Put another way, grandparents and their peers are finally becoming social media converts as they use channels like Facebook to keep in touch with their increasingly scattered families.
When pursuing consumers over 65, marketers need to be thoughtful about where they place the message. Equally as important as getting your product or service in front of the target consumer, marketers should remember to direct their message to the people who help seniors make key decisions, including family members—particularly those who live in a multi generational household—caregivers, nurses and medical practitioners. To add a layer of trust and authority to your campaign, consider adding a call to action, driving the consumer into a store or facility to speak with a professional about your product.
Another way to extend the scope of your campaign is to call upon your carefully selected influencers to show different ways of using your product—“tips and tricks” that come from someone who is viewed as an objective commentator can be really useful. This content can then be syndicated, both online within your influencers’ social channels and in print. We’re talking about blog posts that are shared on your influencer’s social channels to reach a portion of your audience, then printed in local newspapers and magazines to increase the reach and effectiveness exponentially.
Social influencers who are peers of your target demographic or people who produce content designed to engage them can tell personal and unique stories that highlight key messages around your product. This creates relevancy and builds awareness with seniors 65-plus. Working with influencers who have first-hand knowledge of your subject matter and who are used to communicating with this older demographic will give you an authentic voice and more organic, meaningful content.
Influencer managers communicating with this particular demographic may need a slightly different approach. Sometimes older influencers are not as tech-savvy as their millennial counterparts, but they want to give your campaign the best possible outcome, so be patient with them. Give them a helping hand and offer some suggestions as to possible story angles. As with younger influencers, it’s important not to stifle their creativity but make sure you’re clear about your communication goals.
It’s also important to remember that this is a diverse demographic. There are some seniors who are extremely comfortable in the online world, others who are more recent converts and might need a little hand-holding and still others for whom the internet is a baffling place. A strategy that utilizes a combination of online and print influencer communications might just be the best bet for reaching as many of your target with your particular message.
Like the rest of us, seniors enjoy useful information and will often interact with it by passing it on—whether cutting out a newspaper article, forwarding a blog post or sharing a Facebook post. And their caregivers and family members are always on the lookout for ways to make their seniors’ lives more comfortable and happy.
When properly deployed and optimized, a campaign targeting this demographic can yield a great community reaction and foster brand loyalty from a valuable and often overlooked online audience.
While the 20 somethings and even millennials may raise an eyebrow at someone over 60 doing a selfie or even having a Snapchat account, that does not mean advertisers think less of the baby boomer generation! I myself am proud and happy to say I have social media accounts on almost every social platform channel and yes, I am over 60. I am finding more and more "seniors" are comfortable and navigate the on-line world of social media very comfortably and while it is true many may be limited to Facebook or perhaps a LinkedIn account for consulting purposes, they still "get it!"
FDMC Social and Digital Media LLC