According to Influence Central, kids are getting their first cell phone at about age 10 and one-third of kids have a social media account before they get 12 years of age. 11% of these kids had a social media account before they were 10! While I have strong feelings about kids this young messing around with devices the sad thing is brands are fully aware of these same stats and they are trying to get as much of their advertising toward these young new and bold users. This same study showed kids are using tablets in cars, watching videos on those smartphones, and using basic text messages. They understand Snapchat, clicking on to the internet and off they go. I just hope there is some adult supervision going on. I am in the business of technology and social media and you would think I would all over this a being the cheerleader for mobile devices. But at what price are we enabling our children before they are still in grade school?
I look back at my young life at that age and a Tonka Truck and playing "Mouse Trap" was more than enough entertainment for me along with getting out in the mountain air with my friends. We already know the seriousness of teens using smartphones for private messaging, sexting, and their young minds do not understand the long-term consequences of how much harm can be done from what they think is a fun or private moment with their boy or girlfriend. I strongly urge parents to think hard about when your child is ready to have their own smart phone. Do not cave in to "Well Jacob or Melissa has one! Why can't I?" You not only have to look at the costs associated with an expensive smart phone but those contracts for an extra line and then the monitoring of what your child is doing with them.
The argument can be made "Well my kid having a phone allows me to stay in touch with them." and yes, you can actually track them as to where they are through the GPS but take the time to educate, and know the maturity level of your child for the responsibility that go with it. Like it or not at that young age, you need to check their phones to see what they are doing with it and control what apps they can and can not have. Ahh give me back my Mouse Trap Game!
FDMC Social & Digital Media
Yes, they just keep on coming and not that your smart phone has any more room for another app but this one might just prove to be useful. Google's new "spaces"app is designed to work with mobility and thus can be downloaded by either Google Play Store or the Apple Store for free. I just tested it on the desktop and yes it works there as well. The main purpose of Spaces is to help small groups get more done via collaboration. It integrates Google search, YouTube, and Chrome for quick and flawless look-up. To use it you simply need a Gmail account and hopefully friends or associates you can email to to join you in your new space.
"Why do I need my space for spaces? " you may ask. If you have a hot topic to discuss or a short notice meeting that you need your team on, simply make a space and invite them in. You can tap on a link, a video, a photo, whatever and off you go. For our iPhone users, you may have already messed around with the sister of this app called Gboard. It is very similar.
While our phones continue to get filled with apps this little gem will be cool for high school and college students who have group projects to work on as well as sales staff or committee people from non profits.
Finally the app is very good for the person sitting at the coffee shop discovering something he or she thinks is cool and wants to share it with their 30 or so friends just to get their opinion. Check out Spaces. I just hope you still have the space on your phone for Spaces.
FDMC Social & Digital Media
LinkedIn has come a long way since launching as a job referral site. It still has it's roots embedded in that but we all know LinkedIn is doing so much more for business professionals. You might just call it the Facebook of Business. We share our ideas, we network, we look for sale opportunities and the list goes on. If you are somewhat new to LinkedIn or you are asking yourself, "How do some of these people have over 500 contacts on their site?" well maybe I can give you some help here.
You are selling yourself on LinkedIn. Consider yourself you are your brand. Sure you can promote your company but at the same time, you are promoting yourself as to your level of expertise in what you do. This begins with your Photo. Make it professional. Don't use some backyard shot of you holding your latest fish catch or you smiling at the bar with a drink in your hand. You get my drift. You can do custom backgrounds on LinkedIn to show what you do. Take advantage of it. You can also have your own website on LinkedIn. This a little secret many do not take advantage of. Market your business! Your profile header needs to jump out at potential clients or if you are looking for work it needs to say, "Hey, stop here, hire me!" Use good keywords so when people or businesses are searching, they will find you. Keep it professional! Finally, always update your content. Fill out and use everything LinkedIn has to offer. Check your site at least twice a week and respond to people. They want to network with you and you would not be on LinkedIn if you did not want to network back, right? Oh be visual. Post images and videos. Be Seen!
FDMC Social & Digital Video
Video marketing is here to stay and it is growing at breakneck speeds. While getting your brand out there via digital video is a no-brainer, you need metrics to measure your ROI. Here are some tips that can help you see how you are doing and to optimize your video marketing strategies
1. Make sure your video is set not only for desktop viewing but mobility as well. We are a mobile society now and especially your younger viewers are watching via their cell phones. . Consider landscape over portrait for optimal viewing.
2. Make your video ad able to auto start. In native environments, ads that begin to play on their own capture more viewers. This feature is available on most platforms.
3..Use Facebook for advertising and promoting as sharing is much higher on this platform
4. YouTube videos are very strong right now and the stats are there that show brands who use this platform have seen increases in their sales. The most popular usage of advertising with YouTube is the "TrueView" settings. You may find them annoying as a consumer sometime but you can skip the ad, watch it, or choose other settings, but regardless, Those few seconds you see it, you have an image impact planted in your head and the advertisers know it.
5. Your KPI. Your Key Performance Indicators is essential to know your ROI on any video ad campaign. Make sure you set your goals and target market right. If you are trying to reach let's say Millennials, doing a funny ad might be the answer. There is a company out there called Tubular Labs that can help you measure your KPI, market share, market reach, and many other analytic indicators. . Check them out!. Bottom line is use video!