So OK, I have aged a bit but still I like to think that when it comes to this all exciting new digital age we live in, I done a pretty good job keeping up. This also goes to all of you with your on-line digital presence for your business. Have you asked yourself lately how is that working out for your lately?
You Have To Be Present
It should go without saying that to develop an online presence you have to be present on digital channels. However, a large number of small businesses still rely entirely on traditional means of marketing. These businesses lack a website, social media profiles, a mobile app and so on. A 2017 study I looked at show that around 27% of small businesses still operate without a website, but that number is expected to shrink to roughly 8% by the end of 2018. If you think because we all live off our smartphones and a web site is, well just "old skool" you are seriously wrong.
These digitally deprived companies cite a number of reasons for their slow adoption of a branded website or social media accounts. The most common one by far is that business is going well enough without it. Why rock the boat, right? There's a significant distinction between getting by and thriving that a lot of small businesses forget -- sometimes because they've never known what it's like to thrive. And many still are single business owners (chief cook and bottle washer) and may be already overwhelmed with what they have going.for themselves and are either happy or really do not want any more than they can handle.
It isn’t enough to just be present online, you need to be active too. No one is going to bother following a social media account that hasn’t been updated since 2015, nor is anyone going to revisit a website that has no new content or an outdated design. You have to invest the necessary time if you want to be successful in building a digital presence. In conclusion, get updated, get going fresh, expand your horizons digitally, and update your images and videos!
Tags: #social media #digital marketing #marketing #advertising #on-line marketing
Direct response video ads on YouTube, Facebook, Snapchat, and similar platforms have the potential to drive shoppers to your e-commerce site and help your company sell more. While the creative substance of an ad can be a matter of taste, there are methods around targeting consumers and getting them to watch your commercial that are quantifiable and should help your business develop video ads that perform.Think about how your company might apply some of these ideas to its direct response video advertising.Here are some tips I found that really focus on the nuts and bolts of your first video ad campaign.
1. Target Potential Customers
Targeting your best potential customers involves managing who sees an advertisement and its content.First, consider who should see your video ads. Direct response video ads, like other digital marketing vehicles, can be aimed at your business’s potential customers. There may be a tendency to think about ads on YouTube, Facebook, and Snapchat in the same way you think about advertising on traditional television programming. But the mediums are different. With video ads, your company can target consumers based on:
· Age, parental status, household income or similar,
· Interests, affinities, and life events,
· Previous interactions.
For YouTube, as an example, you can upload the email addresses of folks who have subscribed to your email newsletter and target them with video ads. If you have a good understanding of your company’s best prospects, your video ads can reach them. Next, target potential customers with your video content.
2. 5 Seconds
Targeting potential shoppers with video content should include capturing their attention within five seconds or less. Maybe even a lot less. The five-second mark comes from YouTube True-View ads, which cannot be skipped for five seconds. Here is YouTube’s explanation of what a True-View ad is.
"Some video industry professionals suggest grabbing the viewers’ attention even more quickly since a person’s attention span in a couple of seconds can be the difference between success and failure. The first three seconds of your video ad are pivotal. That’s how long it takes for people to decide if they’ll continue watching or keep scrolling and abandon your message. Right from the start, videos should include a strong hook to capture the viewer’s attention.” Creating urgency or “This offer is for a limited time” type of campaign drives customers to you."
3. Call to Action
Have a call to action button such as shop now or similar for direct response. In video advertising, this is essential, not b because of the video itself but because it gives a reason for your audience to engage you. It provides a clear call to action. A video ad call to action can take a few forms. If the advertising platform permits it, include a clickable button or link that takes shoppers directly to an optimized landing page. If a button or link is not an option, consider displaying a call to action in the video. This could be something like “Visit mydomain.com/this video to get free shipping.” You could also speak the call to action in the video.
4. Platform Specific
Your television screen likely has a 16-by-9 aspect ratio. Most YouTube videos also have this aspect ratio, but it can make sense to produce videos in different aspect ratios — such as 1-by-1 — to match the ad platform or the viewer’s device. Think smartphones when doing you ad as to be honest, most of your viewers will be watching via their smart phone. Less and less people, especially millennials watch anything from a desktop anymore.
5. Test Your Video For Results
The first video ad your company produces will probably not be the best performer. Creating video ads that sell takes experimentation and iteration. Use your intuition to generate ad ideas and then use data to understand how well those ads perform.Good luck and always feel free to reach out to FDMC Digital Media if you have questions or if we can be of any help!
#digital video #marketing #advertising #video #social media
Before you start planning an effective digital marketing strategy, you need to understand the different channels in digital marketing. Identifying what channels work best for your business and working on them will help you propel your business forward. Here are some platforms and outlets I found that may work best for your next digital media campaign.
This channel involves designing graphical advertisements and placing them next to content on websites, e-mails and other digital format, and instant messaging applications. The advertisements can be text, images, audio or video clips, animation, or other interactive content. While surfing the internet or going through your mails, you may often be presented with advertisements of all sorts. That’s exactly what display advertising is, but it’s important for your adverts to be relevant to what people are looking for. That’s because the success of a display advertising campaign is determined by calculating the number of clicks an advert receives given the number of times it was displayed to the consumer or made an impression on him/her. You can target your adverts according to consumer behavior, demographics, or geographic location. With the help of analytics, it is possible to track the number of people who have seen your adverts or clicked on them, what a person did on your site after entering it, and the conversion ratio. Display advertising not only helps you promote new products or offers, but it helps you increase your online presence and reach out to your customers. Display advertising can help drive leads and increase brand awareness too.
As the name suggests, you market your products or services to your targeted customers via e-mail. E-mail marketing is a great way to gain new customers or improve relationships with existing customers. E-mail marketing campaigns are good for companies that may not be able to shell out a lot of dough for promoting their business. E-mail marketing also allows companies to promote other marketing channels effectively. However, building customer database and designing newsletters/e-mails can be very time consuming. Not all your customers may have the patience to go through your e-mails as most people have full inboxes. On the other hand, if you keep sending multiple e-mails, it may irk your customers and they may end up marking your e-mails as spam. Find the right balance and avoid sending e-mails that go with the line ’Do not reply’. Have a specific e-mail domain as communicating with your customers is of prime importance.
Social Media Marketing
Social networks like Facebook, LinkedIn, blogs, micro blogging websites like Twitter, forums, wikis or blogger, content communities like YouTube, and podcasts are all forms of social media. All of these forms involve the building of networks or communities by allowing users to interact with each other. Social media tools encourage users to share opinions, participate in discussions and engage with others in real time. As such, social media marketing can be the best way to market your brand or company and connect with your customers. However, know that all digital marketing tools have different purposes; you’ll need to identify your company’s goals and your targeted audience before you get started. Note that encouraging users to engage and participate is often a challenge, so you’ll need to figure out how you’ll go about these things. Furthermore, continuous communication with customers is necessary and you’ll have to make sure that you are aware of all the positive and negative things that customers have to say about your brand. When posting new content or comments, always think and review more than twice as social media mistakes aren’t easily forgiven. Keep in mind that any user can take a screenshot of your blunder and even if you edit or delete an erroneous post later on, the damage will already have been done. Make sure you do follow social media etiquette so you don’t come across as a spammer.
Affiliate marketing is performance-based marketing involving a business owner and one or more websites or affiliates. The affiliate website owners place advertisements on their own websites to market the business owner’s goods or services in exchange for a percentage of profits. I have a good friend that does just this in Florida and does very well. Considering an affiliate marketing campaign for your company is generally a good choice; you get mass coverage at no additional costs. You also get more exposure when more websites are affiliated to your business. Your affiliates can make money in three ways: Pay Per Click, Pay Per Sale, or Pay Per Lead. This means that your brand is advertised for free and you only incur a cost when an agreed action occurs- when a user clicks on your advert on the affiliate’s website, or when a user is led from the affiliate website to your website and purchases a product/service or if the user registers on your website.
While all of this sounds good, know that you’ll need to have a strategic plan first. It’s common to see companies marketing their goods digitally without a plan in place. If you dive into digital marketing without a plan, not only will you be unsure of your goals, you won’t even know what you’re achieving.A plan will help you estimate your online market share and that of your competitors too. With so many companies turning towards digital marketing, it’s important that you pull your socks up and make optimal use of what you can. I hope these tips I researched will help your next digital media campaign.
#marketing #digital media #advertising #social media
What Is Artificial Intelligence?
Oh my, artificial intelligence. Is it real? How does it affect my marketing? Just what the heck is it anyway? Will it get me and take me away? So, Webster’s defines artificial intelligence as the “theory and development of computer systems able to perform tasks that normally require human intelligence.” This includes things like speech recognition, decision-making, and language translation. So yes, all of that is here and working for us already.
For most people, the term AI is still more likely to conjure up E.T. or computers that work mind control over us more so than thoughts of advancements in marketing. But seriously AI that exists today is a valuable tool that gets “smarter” about analyzing data, recognizing patterns, and generating insights over time. If you are asking yourself how this is being used in marketing or in general, in the real world, well here are some examples. Self-driving cars, chess-playing computers, voice-activated intelligent assistants like Alexa.
In Marketing, Why is AI Important?
The potential applications are diverse. But for today, we can focus on a couple of major points that marketers need to care about and that is AI’s ability to automate learning/discovery through data and add “intelligence” to products that empower consumers’ lives.
AI can help analyze more and deeper data — and, of course, machines don’t get tired during high-volume tasks. This means that marketers can better understand audience segments and target ads more effectively. AI is making the goal of achieving personalization of your business and your customer base a reality.
Lastly, marketers should be thinking about AI as it relates to interfaces like Google Home, Amazon Echo, Alexa and all the rest coming onto market soon. Not only is it important for marketers to develop a voice strategy that takes into account how these “intelligent assistants” can and will answer, but,similar machines can be combined with large amounts of data to improve many technologies at home and in the workplace, There really is nothing artificial about intelligence.
Tags: #ai #artificial intelligence #marketing #business