Many of the small businesses, what I like to call the Mom & Pops of this world have little or no marketing budget to speak of and even more due to no fault of their own, don't have much of a grasp in this fast paced world we call social media. Be it content marketing, creating social platforms, even getting out to do network marketing, these small business owners barely have time to open and close the shop much less try and maintain a social presence. So here are some ideas for all of you small business owners on how to do some creative on line marketing without writing a check out to some huge marketing firm.
While it's effectiveness has dropped a bit, a Google My Business Page is still a free and good way for people to find you. Google + and Google My Business go hand in hand. From a business aspect both pages are still used by businesses for marketing. The good news it is free. You will need a free Google account. It allows people to not only find you on Google Maps but it allows customer reviews, interaction and content posting. If your business is retail Yelp and Angie's List is effective as well.
Use LinkedIn and Facebook for social networking to start if you have not done so already. These two platforms along with Twitter are the "big 3" of any small business owner to start his/her on-line platform. Do not mix your personal Facebook account with your business page. Sure, invite your close friends and customers to your new site to spread the word but keep it professional. Create special on line discounts and use content to build relationships and trust with your customers. I will assume your small business has a web site and if not, shame on you! You can create free web sites with platforms such as Webs, Weebly or Word Press. You won't have your own domain but at least you will have an on line presence. They all feature drop and load templates to easily create websites that look nice.
Lastly that email account you have. Are you using it to market and send specials or a newsletter? You can create newsletters using services like Mail Chimp for free. Make sure your customers have given you permission to send them newsletters and that they can opt out. Good luck and get social on line!
FDMC Social & Digital Media
Snapchat, that crazy little app that just a few short years ago nobody but teens paid any attention to has reinvented itself and is now one of the hottest apps going. Even huge Fortune 500 companies are now on board salivating for advertising and branding space. Why? Because the platform has done a total 180 and is now loaded with cool features and it is just not for kids anymore wanting to post selfies that disappear in 10 seconds (although that feature is still there) So lets talk about snapchat and some of the things you may not even know about exist on this little app that is in fact, quite powerful.
Snap length. You can set your snaps or videos to run up to 10 seconds if you wish. The little dial is in the lower left hand side.
I want to save my selfie! If your picture is safe for the world to see (or normal enough) you can save the shot to your smartphone gallery and to that great storage cloud in the sky by simply clicking on the icon just right of the timer.
Text & texting. Snapchat allows video chat and texting as you may already know but you can also add text to your photo or draw on it and those features are self explained on the upper right top of the app. Pinch the letter box to make the letters larger or smaller. The same goes with the emojis if you want to use them. They can be placed anywhere by using your finger to slide them around. Your letter colors can also be changed by the color slider.
Face Swapping is fun with teens obviously but if you are an adult and want to be a kid again or had too much to drink, you can use this feature by holding on to your selfie picture until the lens icon shows up. Then you can mess with your face and add goofy things.
Videos are fun and you can actually do some effects with them such as speed them up, reverse them or slow them down. Remember the time frame though that you have when being creative with this feature. You can also do video calls with Snapcat or voice calls.
Snaps can be replayed up to 24 hours now which was not available some time ago. You can do this one with the person who sent it to you if they enabled this feature themselves.
The Video Note Feature allows you to make a slefie GIF for a few seconds by holding down the front facing camera button. again, you have 10 seconds to do this.
There are a few other goodies Snapchat has that I won't go into here but these are the fun ones. Get the app and check it all out!
Roy FDMC Social and Digital Media
The recent buzz with the changes Instagram will be doing in the next few months has everyone up in arms. From video Marketers, consumers, and in between, everyone thinks Instagram has lost it's mind. So to clarify what is happening with Instagram's algorithm (if and when they actually makes the final changes) I am posting a few notes here.
First, you do not have to turn off notifications to see your content. They will be rearranging the feed, true, but your content is and will always be there. Instagram says the changes are being done to help all users. I still think the options for either "Top Stories" or "Most Recent" will be there when it is all said and done as the other platforms wound up keeping this after listening to feedback from users. Instagram says posts are being missed and this change will help those posts to be seen. Obviously, you the user, have to have some interest in the video or images to make this statement actually true. Your content you post will be there but at the onset, it will go in the new order and not in the old process.
For business marketers, this new process is simple. Instagram in the past was giving you placement priority for free now if you want to pay for pushing your content up in priority, you should be able to do so. The downside is to catch the consumer eyes, you are going to need more professional and researched material.
In conclusion with this post, for Instagram users both professional and private sector, here is what you need to happen:
A. Keep your notifications on
B. Make that content eye catching and exciting as users will now be getting content they in the past did not subscribe to or may not had a interest in
c. Pay for sponsored content and build your audience base more quickly.
Remember, Facebook owns Instagram so if you have had success with Facebook in your marketing scheme, Instagram is playing catch-up. Facebook will not burn Instagram's rapidly growth over algorithm tweaking that will backfire on them.