The US is #3 in profile users. Almost 100% of Millenials have joined a social network in one form or another. Is Facebook for young people? It may surprise you to know that the fasetst growing segment of Facebook users is females 55 to 65 years old. We now spend about 15 hours or more on the internet be it research, social media, business related or just surfing. My point is for those of you who may think your business does not need to engage in social media or "I don't have time to mess with it", my friend, you are so sadly mistaken. "Get with the program!"
If you are now doing soical media, congratulations. If you are not, get started, and lastly, if you are now just getting started, be involved. Here are some pointers. (See my other blogs on how to create a fan page)
1. Start a Twitter Account and a Facebook business fan site but please, stay engaged.
2. Stay focused, stay transparent. Don't be somebody you are not. Market and promote your brand but don't lie about your business. People are smarter than you may think.
3. Be yourself but don't be a jerk, Don't claim you know it all.
4. Post frequently or you will lose your fan base or your followers.
5. Add value and interest. It does not always have to be about you and your brand.
6. Somebody emails you, asks a queston or makes a comment on your site, respond.
7. Take interest in your site. Change it up, listen to people.
8. If you make a mistake, spelling error, misquote somebody, so be it. Don't sweat it.
9. Link to other blogs, videos, articles, retweet. People love this and it shows you're open.
10. Have fun, be open to ideas from your work associates for ideas and engage them.
In conclusion, learn from your sites. While it can be fun, it is also a CRM tool to help you build a base of information on what is trending, what your brand is doing for your business, and what your customers are interested in. I can not stress enough, post frequently, at least twice a week, daily if you can. If you don't have the time, get someone who can. (Find a person all ready tweeting or using Facebook) Trust them to be creative, but don't ride them. Give them what you want to focus on but give them the freedom to market your brand. Review once a week for feedback.
According to a recent article by Marketing Profiles, LLC, the US over other countries, is a very mobile and Social Media attracted society. While I could spend a whole page talking the numbers game, I am going to just share a few of the more interesting facts. As you look at these numbers, reflect on your own marketing plan. Are you plugged into these figures? Is your web site being focused to attract these numbers? Are you on
the outside looking in?
What influenced buyers to visit a website? 32% were familiarity with a brand. 13%
visited from an email promotion they received. 12% clicked on an advertising
89% of adults read or send email. 47% use an online social network such as Facebook, Linkedin, ect. While still rising, as of 2010, 36% use Twitter 15% create blogs or web pages for others at work. Adults surveyed were 35 to 50 years of age. Obviously for younger people, the social media figures would be much higher.
Search Engine Advertising:
Google enjoys a comfortable 81% over other search engines for advertising dollars. Advertisers love Google search engine and get results. Only 26% spent money advertising on Yahoo and 13% on Bing. The total number, I am going to share which is 110% which means some use all three search engines to advertise which mean Bing and Yahoo get around 20%. I am not suggesting you as a SMB spend big bucks doing search
engines but you can do some very inexpensive advertising on these platforms.
So what does this all mean? 36% of people surveyed use a search engine to get information about a product or service. 30% use a social media site. These numbers are growing at a rapid rate as we become more mobile. People who blog for companies are between 35 and 44 years of age while 25% are between 25 & 34. 67% of smart phone users are using portals to hit the web. 54% of 45-54 year olds are now texting. (25-44 are using mobile webs) 230 million people are now mobile subscribers. Of this, 75 million can now download apps and software. 22 million can watch videos. (Nielsen updated figures 2011) These impressive numbers show that we are in the digital
fast-moving information age and it is only going to get impacted more.
Attention span for most mobile users are 2.5 seconds and that number transcends
to the desktop user as well. You have to capture your customer quickly. Why do
you suppose our nation's print newspapers are in trouble? We just don't have
time to sit down and read the paper anymore. We don't have time to read a
paperback book. It is all digital. Kindles, Smartphones, Tablets, you name it.
Technology is changing. Are you?
Markeing,especially in today's uncertain economy can be at the very least, a "hair
pulling experience." Some of us don't even have any hair left to pull. Here
are some tips that I found to be "standards in the industry" that will work if
you follow through. These tips in and if you don't you should. I hope you find
these useful.Marketing, especially in today's uncertain economy can be at the
very least, a "hair pulling experience." Some of us don't even have any hair
left to pull. Here are some tips that I found to be "standards in the industry"
that will work if you follow through. These tips
Listen To The Customer
Understand what your customer needs. Look through what they are saying and
help build a relationship to gain value in their growth. If you don't
understand your customer, how are you going to help them? Don't say "We can do
that" when in fact you really can't.
Know your Market or Vertical
Nothing is worse than going to market and committing
business suicide because you dont' know who you are selling to. Select your
customers you wish to target, study that vertical they are in, manage your
customers professionally. If you don't know their business make-up, how can you
expect to be of any value to them?
You must have
ties with your customers, with your vendors or distributors, and with your
staff. Everyone must be in your playbook if you want that home run, touchdown,
or winning basket. You are developing a relationship that you want for years to
come. If you are looking for a one stop sale, you can stop reading now.
I am going to use this term in the context of your
competition. It can be used as a global experience but most of you are focused
on your local market growth and your competition. The term "I don't need to
worry about what my competition is doing." is insane. Always watch your market
and see who is playing in it. As your vertical grows, your customer base grows
and if you're not in that circle, you need to find out why. What is your
competition doing? Are they getting a larger pieces of that pie? If so, why?
An example I can use here is health care. This is a huge vertical right now.
Marketing to this industry is on fire right now.
Every customer wants value. they want to know their ROI
with you. What is your value statement? Is it clear and concise to your
customers? Do they know doing business with you is going to not only going to
help grow their business but it will bring value to them and save them money?
If they don't understand this why should they do business with you?
Short term-Long Term Investments
How you position yourself in the market place as far as
investing in your business in this present day economy is tricky. Some look for
the short-term due to uncertainty in the business climate yet you can
short-change yourself if you don't look at the big picture down the road. I can
say this. If you don't do some investing in the tools of your trade for things
like lead generation, CRM software and support, you are setting yourself up for
a long and difficult climb.
I hope the above mentioned items will be of some help to you. Check out my
web site, Facebook site, and Twitter feeds for more information. Thanks!