Going to keep it short and sweet this week. In creating your content for your marketing strategy, there are really only 3 tips to keep in mid to capture your audience. Zeroing in on that target is essential to keep their attention and designing a campaign that will keep them coming back. I like to call these points the 3 "T's". Topic, Timing, And Time. Whether you are using Facebook, Twitter, Linkedin, or any other social platform to promote your business, the 3 T's all come into play. Let's take a quick look at each of them.
Time of when you post content is important. Make sure your content is ready and you done your homework. Set aside a certain time of the day to post. Make sure you post frequently. Don't be rushed or do your posting without thought process.
Topics are of great importance in relation to your brand and your goals. Make it interesting, fun, and if using graphics or media, eye-catching. Do not talk about your business all the time or yourself. Make it to where your links will be shared. Speaking of your business, it's OK to bring up a sale or if your business won an award. Just don't get egotistical or make it a priority over other topics that will catch your readers.
Timing of your content posting is critical in catching readership. Have your posts hit at lunch or dinner time and at the top of the hour. Tuesday and Thursdays as shown by research also are the two best days of the week when people check out posts on social media. Have yours ready!
That is it for this go-around. As I said, short and sweet. Thanks for checking in!
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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