We have all seen the recent changes to video apps in the latter part of 2013. Vine, Instagram, Social Cam among others have seen surges in their apps. Times, they are a changing. Social Media is becoming for visual. Instagram however has become the King of Video. Vine you may say has settled in as the Queen. Both have had their moment in the spotlight but Instagram has become more mainstream , more profitable, and more versatile. As more use social platforms for telling their short 30 to 60 second stories, Instagram will skyrocket in 2014. We are a visual society now.
As for the battle between Vine and Instagram, I think Twitter will settle on Instagram to be used in its mix as Facebook (who owns Instagram) has allowed pictures from Twitter to be now used in full without having to link to it. Cutting each other's profit throats is not going to be the solution. Video will surge as a marketing tool. We can also talk YouTube here as well. Besides the other video apps, YouTube will continue to grow as a content marketing tool for showing video. I would be remiss without mentioning SnapChat. This up and coming app also has emerged as a player in video but at the moment lacks marketing and advertising resource tools due to the nature of the videos going to selected groups, its length, and the capability of being removed. Some fine tuning and changes of SnapChat could however, make this app competitive with Instagram and Vine. Keep your visual eyes tuned to the video walls in 2014 and see the changes about to unfold in 2014 as we move from print to visual content!
Roy has over 30 years experience in the broadcasting and marketing fields. He carries strong credentials in mass media, social media, advertising, marketing, public relations, and video production. Mr. Garton is also a professional actor and voice-over talent.
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