I was reading an article the other day on mobile users of social platforms. It is very obvious and no secret that of all social media on line users, cell phone or smart phone users are the largest social media network users. One in three people—2.48 billion—worldwide used a social network in 2017.
Because of increasingly affordable smartphone models and government investments in mobile broadband coverage, future growth will primarily come from widening and improving internet access in developing markets. Mobile phones are the primary device used by new internet users to go online and to access social media. Last year, 74.7% of mobile phone internet users worldwide used their device to access social media. Overall social media use is primarily a mobile activity, and 82.5% of social network users worldwide used a mobile device for access at least once a month. Here is a cool fact as well. Nearly 594 million people worldwide used Instagram regularly in 2017, representing about a quarter (24.0%) of total social network users.
Penetration among social network users and the population as a whole was highest in North America and Western Europe. The ol granddaddy of em all, Facebook is by far the top social network in the world. More than 1.54 billion people, or 62.2% of social network users, went on Facebook at least once a month in 2017. The above figures came from eMarketer from a recent study they did.
As a side-note, we are happy to be in our new location in Tennessee outside of Nashville in the Upper Cumberland area! We look forward to doing business with the wonderful people of Tennessee.
A recent report stated that only 9% of small businesses have created their own You Tube channel. As YouTube usage continues to soar, don't let your business be one of the ones that are left behind. It does not take all that long to get your channel up and running. And once it is up, fresh content is very key to get customers or clients to your channel to grow your business.
Today, I would like to take a moment to help you go through the steps to get your You Tube Channel up and running. As always, feel free to reach out to us if you have any problems. Having a fantastic content strategy on YouTube will help you build your brand’s identity, showcase your products, and connect with your audience in fresh and exciting ways. So with all that in mind, let's take a look at what you need to do.
To create a YouTube account for your business, you’ll need to first create a personal Google+ profile as well as a Google+ page for your business.
Once you have that taken care of, you’ll be ready to get your YouTube channel.
1. Login to the Google+ account associated with your business and head over to the YouTube Channel Switcher.
2. You should see your personal account as well as the option to create a new account for your Google+ business page. Click on your business page.
3. A pop-up will appear asking you to confirm that you’d like to create a channel for your business. Click ‘OK’.
4. Another pop-up will appear notifying you that your YouTube channel and Google+ page will now be connected. Click ‘OK’ again.
5. Well now look at that. You’re now the proud owner of a YouTube business channel.
Customizing Your YouTube Channel
Now that you’ve set up a YouTube channel for your business, you now need to get it looking at the very least, functional with good graphics and easy to navigate. Here are a few easy things that you can do to give your channel a more professional look and make sure that your customers know how to find you online.
By default, your Channel Icon will be linked to your Google+ profile photo. I know hardly anyone uses Google+ much anymore but that is the nature of the beast. Although your image only needs to show up as a 98 x 98 pixel icon, it’s recommended that your picture should be a JPG, BMP, PNG, or non-animated GIF and at least 800 x 800 pixels.
Adding channel art is a great way to show off your brand’s personality and create a more visually engaging YouTube profile. Your Channel Art should be under 4MB and at least 2048 x 1152 pixels (although YouTube recommends going with 2560 x 1440 pixels for best results on all devices).
Details and Description
To unlock all of the customization options for your channel, you’ll need to click the gear icon in the section beneath your Channel Art. A pop-up titled ‘Channel settings’ will then appear. Look for the ‘Customize the layout of your channel’ option and enable it. Click ‘Save’. You’ll now be given a wider range of options sorted into five tabs: Home, Videos, Playlists, Channels, and About.
Click on the About tab to edit your business details.
Under description, give a brief outline of your business,your products, and services. Be sure to also include your contact email as well. For your social media links, include all of your business’ social media profiles (you can get your links to appear over your Channel Art by adjusting the drop down menu). On the right hand side, you’ll find a section titled ‘Featured Channels’ where you can feature other YouTube channels that are owned by your brand or managed by your employees. While this section may not be useful to you yet, once you expand your YouTube presence it will definitely come in handy.
Using Great Content
Now that the basics of setting up your channel is done, you need videos right?
Your videos should be an integral part of every business’ content marketing strategy - it’s a fantastic way to provide your customers with high-quality, informative, and entertaining content that keeps them coming back again and again. So, with that in mind, let’s explore how you can use video to build an audience for your brand. Here are some of the different types of content your business could be using.
More and more, people are turning to YouTube to learn new things. In fact, searches for “how-to” videos are growing by 70% year over year which means that there is an expanding opportunity for businesses to capture new audiences by providing educational content around their products. Videos that teach new skills are great for building trust with your audience. If you build trust, you build potential customers. Educational content doesn’t have to be limited to teaching people how to fix your products either. You can also create video tutorials that show customers how they could be using your products to solve everyday problems.
When it comes to creating compelling video content, few things are more effective than great storytelling. Inspiring videos that fit into your business’ identity are perfect for communicating your brand’s image and ideals to a wider audience. These types of inspirational videos should be geared towards building a lifestyle around your brand and showing customers that when they purchase your products, they aren’t just buying a thing - they’re buying an experience. Marketing your brand (not you) is going to go a ling way in creating not only identity but followers as well.
Building a YouTube strategy around fun videos that cater to your audience’s interests is one of the best ways to capture viewers’ attention and focus it onto your products. While their sense of humor may not be for everyone, funny or entertaining videos are undoubtedly effective. Everyone likes a good laugh. Keep those videos short however. Today's tuber surfers don't spend a lot of time on any one video and you got to capture their attention in about the first 3 seconds.
Optimizing Your Videos for Search
Staying on top of your YouTube SEO is critical if you want to get your videos noticed. Every minute, 400 hours of video are uploaded to YouTube, so you need to be doing everything you can to stand out from the crowd. Every element of your videos - from the title to the description to keywords - can have a huge impact on how prominently they get featured in search results. Here is how you can improve your ranking on You Tube and get in front of viewers when they need to see you most.
Before you start optimizing your videos, you should narrow down which keywords you’ll be focusing on. Think about which keywords someone might search to come across your video and run them through a keyword planning tool to make sure that they’re popular search terms. This can also be a solid source of inspiration for future videos - it’s a good idea to experiment with keywords and build future content around popular search terms in your industry.
One of the most important things that YouTube takes into consideration when determining the quality of your video is its engagement. Encourage your viewers to leave a comment, subscribe, share, favorite, or hit the ‘Thumbs Up’ button after they’ve finished watching to increase your chance of showing up higher in search results. If you want to boost your engagement levels, try running a contest. Giveaways and contests are an excellent way to increase viewer participation and connect with your audience. When YouTube is determining your rank, it will also take your video’s view count into consideration. To increase your viewers quickly, make sure that you’re distributing your new videos through your email list and all of your business’ social media channels.
The actual format of your video also plays a role in your overall search ranking. Although Youtube can’t watch your videos to determine their content, there are a few other things that it looks at to make an "educated" guess.
• Filename: Be sure to include your target keywords in the name of the file that you’re uploading. Youtube will pay attention to it.
• Length: YouTube considers longer videos to be of higher value, so try to make them as substantial as possible.
• Title: The title of your video should be concise, descriptive, and feature your target keyword near the start.
• Description: The longer the description, the better. Add as much content as you possibly can - include a detailed overview of everything in your video and any relevant resources that your viewers might need. Your keywords should also show up in your description.
• Tags: You don’t have to overload the tags on your videos to get a better ranking, but do your best to include your target keywords and a handful of other associated terms.
Tips and Tricks
After covering everything above, you should be on your way to building an audience and maximizing your business’ potential on YouTube. However, if you’re feeling a little adventurous, I’ve put together some nifty YouTube hacks that you can use to increase your subscribers and generate more traffic for your website.
Add a Watermark
A watermark is perfect for driving new viewers back to your channel and encouraging them to subscribe. These customized images will be overlaid on every one of your uploads and link back to your channel, making it easy for new viewers to find more of your videos. To add a watermark to your videos, take a look at your channel page and click on ‘Video Manager’. This should take you to the Creator Studio where you’ll be able to access some more in-depth settings for your account. Once you get to the Creator Studio, click on ‘Channel’ in the sidebar. A drop down will appear under ‘Channel’. Click on ‘Branding’ and then ‘Add a Watermark’. You’ll now be able to upload an image that will show up in the corner of every one of your videos.
Enable an Automatic Subscription Prompt
It’s important to not only be driving people to your YouTube channel, but to also be encouraging them to subscribe while they’re there. Whenever you provide a link to your channel, add “?sub_confirmation=1” to the end of your channel’s URL and a pop-under will automatically appear on your channel prompting visitors to subscribe.
Link Merchant Cards to Your Website
As long as your account is verified, in good standing, and following YouTube’s community guidelines, you’ll be able to add Merchant Cards to your videos. If you have a e-commerce type of store, you can use Merchant Cards to link your viewers directly to your store to buy the items featured in your videos. If you want to add Merchant Cards to your videos, just head to your Video Manager and click on ‘Edit’ for the video that you’d like to add a card to. At the top of your screen, several tabs will appear. Click ‘Cards’ and then ‘Link Cards’ and then add in the information for your products.
I hope the above tips will help you get into the world of video for your business using You Tube. Good luck!
Today's digital cameras and smartphones have made it easier and easier to take a photograph of yourself (otherwise known as a selfie) and social media allows you to readily share these selfies with literally everyone. While taking selfies has become commonplace, we all know at least one person who seems to take and share far too many selfies, even to the point where it gets annoying. If you don't know someone like that, then that person may be you!
But how many selfies is too many? Three selfies a day? Four? Six thousand two hundred and seventy-two? Back in March 2014, an article on the Adobo Chronicles website claimed that the American Psychiatric Association (APA) had established "selfitis" as a new mental disorder: "the obsessive compulsive desire to take photos of one’s self and post them on social media as a way to make up for the lack of self-esteem and to fill a gap in intimacy." The article also indicated that the APA had established three levels of selfitis:
· Borderline selfitis: "taking photos of one’s self at least three times a day but not posting them on social media"
· Acute selfitis: "taking photos of one’s self at least three times a day and posting each of the photos on social media"
· Chronic selfitis: "uncontrollable urge to take photos of one’s self round the clock and posting the photos on social media more than six times a day"
The article was “fake news” and a bit funny but it does get you thinking.
A real recent study was done about those who take a lot of selfies and the below chart makes one think a bit. So do you fit into any of these categories? Are you getting selftis?
Factors Driving Selfie Taking
Feelings When Taking Selfies
· Taking selfies gives me a good feeling to better enjoy my environment
· I am able to express myself more in my environment through selfies
· Taking selfies provides better memories about the occasion and the experience
· I take selfies as trophies for future memories
· Sharing my selfies creates healthy competition with my friends and colleagues
· Taking different selfie poses helps increase my social status
· I post frequent selfies to get more ‘likes’ and comments on social media
· I use photo editing tools to enhance my selfie to look better than others
· I gain enormous attention by sharing my selfies on social media
· I feel more popular when I post my selfies on social media
· By posting selfies, I expect my friends to appraise me
· I am able to reduce my stress level by taking selfies
· Taking more selfies improves my mood and makes me feel happy
· Taking selfies instantly modifies my mood
· I feel confident when I take a selfie
· I become more positive about myself when I take selfies
· I take more selfies and look at them privately to increase my confidence
· I gain more acceptance among my peer group when I take selfie and share it on social media
· I become a strong member of my peer group through posting selfies
· When I don’t take selfies, I feel detached from my peer group
A person who takes the SBS questionnaire is supposed to read the statements in the second column of the table above and then rate how well each statement matches his or her own feelings. These answers subsequently help determine how much each of the factors is driving selfie-taking and categorize the person as not having selfitis or having borderline, acute, or chronic selfitis. The SBS factors and questions do lend some insight into why you or others may be taking lots of selfies.
But how useful is it to have the term "selfitis" and a specific SBS questionnaire? Like many selfies, unclear. Nearly any activity can progress to excessive or obsessive levels. behavioral-scale-itis. How is taking too many selfies that different from going overboard on any other popular fad? So “unreal!” Fads come and go. I hope...
There seems to be this thing that marketing To Baby Boomers is stupid and "They are too old now to understand today's marketing techniques so why bother?" Many new businesses and startups are making the decision to not promote their business to baby boomers. As a result, they are missing out on an opportunity to reach an audience of more than 76 million people in the U.S. alone. Whenever we hear the term baby boomers, our minds immediately think of grandmas and grandpas living in retirement. But it’s actually quite the opposite. According to recent studies,many baby boomers are now launching startups and becoming entrepreneurs instead of retiring. In fact, 23 percent of entrepreneurs in 2014 were older than 55. This is exactly why B2B marketers should have a content marketing strategy targeting baby boomers. They are your ideal customers. This fact holds true to even my company, FDMC Digital Media. I myself am in that age class and a baby boomer myself. While you do probably need to make a few adjustments when you market to baby boomers, it is not all that much of a hardship and so with that, lets discuss a few tips.
1. Use proper formatting.
Whether you’re marketing to baby boomers or teenagers, your content should always have proper formatting that’s suitable for each audience. You need to pay special attention to your content design when your audience is baby boomers.
The font size is the first thing that you need to focus on when creating your content. Majority of baby boomers now prefer smartphones and tablets over laptops. According to an AARP study, 73 percent of people age 50-59 and 54 percent of people age 60-69 own a smartphone. You need to pay close attention to how your content and text appear on mobile devices. Make sure to use the right font size to make your content easier to read across all devices.
2. Avoid abbreviations.
Baby boomers are an experienced crowd. But you shouldn’t assume they know everything. When using abbreviations and tech terms in your content, you should at least consider explaining those abbreviations to ensure your audience fully understands your intentions. This rule also applies to slang terms and pop-culture references. Avoid using them altogether if it doesn’t add any value to your content. Otherwise, it will only confuse your audience.
3. Come up with catchy headlines.
Baby boomers are too smart for your regular clickbait article headlines. They will rarely fall for such topics. Instead, use more economical and relevant headlines for your blog posts to attract a smarter crowd. For example, baby boomers will certainly be interested in headlines like “Business Advice From Bill Gates” or “7 Tips For Restaurant Owners” since they can easily relate to them.
4. Facebook versus Instagram.
Focusing on creating content for Facebook would be the best strategy to reach boomers. According to a survey conducted by Olapic, 90 percent of baby boomers prefer Facebook over Instagram. Keep in mind that your content formatting and abbreviations practices also apply to social media content as well. You should avoid using too many hashtags in your social media posts because 50 percent of boomers admit to never using hashtags.
5. Don’t make them feel old.
The one mistake most marketers make when marketing to baby boomers is being condescending in content marketing. If you talk down to your audience, assuming they know nothing about latest technologies or trends, you will only end up offending them. Treat them as equals instead of making them feel irrelevant. Don’t over-explain every trend or tech term you use in your content. Don’t oversimplify your content like you’re talking to children. Simply make them feel like they’re part of your own generation. We are smarter and more savvy than you think. I actually do workshops and teach Mom and Pop businesses on Snapchat, Instagram, using WhatsApp, and other mobile apps.
6. Create more blog posts and videos.
The Olapic survey also found that baby boomers are interested in written content and video content. This gives you the opportunity to invest more in creating blog posts, ebooks and videos. When creating videos, you can use different strategies, like explainer videos and whiteboard videos, to make them easier to understand -- while also promoting your products in a friendly way. These videos will also help make your content and landing pages more effective.
7. Make clear promises.
Things can get tricky if you’re promoting a product or a service through your content because baby boomers can often misunderstand the promises you make. So, make promises. But, also make your promises clear enough to understand. If you’re going to promote a product that helps boomers grow their online sales by 50 percent, explain the necessary steps required to achieve that.
Remember, baby boomers are a well-educated and experienced audience. Your content should be developed in a way that doesn’t treat them like beginners. Take advantage of your email list segments to get a better understanding of the interests of your baby boomers. Learn if they’re single, grandparents, business owners or artists to create more personalized content to target the right audience.
The new year is almost here. Wow, has time flown. Just like the previous years, marketers will have to continue to deal with tangible growth and ROI pressures in 2018 as well. Marketing strategies is always a roll of the dice for small business owners but here are four emerging marketing trends you need to integrate into your 2018 marketing plan.
1. Marketing automation.
Wouldn’t it be great if you could automate your everyday B2B marketing tasks to save time? With marketing automation, not only will you be able to automate repetitive tasks, you can also nurture prospects with highly personalized, useful content along the push to purchase. Marketers are pushing themselves to move on the possibilities to deliver relevant and timely communications to prospective leads.
2. Content marketing.
For many years, content marketing has been a popular technique to nurture and acquire leads in the B2B industry. Content marketing is highly effective for B2B marketers to educate potential customers about best practices for their industry. Although nearly 90 percent of B2B marketers use content marketing as a core component of their online marketing strategy, only 37 percent of them have a documented content strategy, Set the goals you want to achieve through content marketing and measure them through KPIs. Although content marketing is cheaper, it’s not certainly free. To measure ROI, you need to calculate the cost of content production and editing. You’ll also need to measure various factors like traffic, brand awareness and customer engagement that you acquired through content marketing along with sales and revenue.
3. Content personalization.
While web personalization content is a well-established marketing tactic, B2B businesses are still slow to adopt it. That’s quite surprising because personalization of emails is a common tactic across all industries. With automation tools like Evergage, personalization becomes more affordable for small companies. It helps you to supercharge your account-based marketing initiatives and provide personalized experience based on various customer demographics including company name, industry and other data. It is a no-brainer that in order to make your content initiative enticing in 2018, you need to provide dynamic content on your website.
4. LinkedIn marketing.
Traditionally, social media was considered as a lead generation channel for B2C marketing, but more and more marketers have shifted their focus towards social media to inform and communicate with potential prospects. As in past studies, LinkedIn is expected to outperform other social channels for B2B businesses. After being acquired by Microsoft in 2016, LinkedIn has released tons of features that are geared towards making LinkedIn the most efficient and cost-effective platform for reaching B2B audience. B2B marketers are making more data driven decisions with LinkedIn than ever before, and the trend is expected to continue in 2018 as well. If you haven’t invested in LinkedIn marketing, you really need to take a look at it. LinkedIn is not just for resume builders anymore.
If you haven’t incorporated new trends in your strategic planning for 2018, what are you waiting for? By getting well-prepared now and embracing changes early, your marketing plan will be ready to go!
Three quarters of all mobile traffic will be used for video in 2023, according to a recent report by telecommunications equipment company Ericsson. That’s up from just over half of all traffic today.
Not only will that be a bigger share but also a huge opportunity for your busiiness, as more people watch more video on their smartphones. Overall, worldwide mobile data traffic will increase to 110 exabytes per month in 2023, according to Ericsson, or the equivalent of 5.5 million years of streaming HD video. It’s eight times the 14 exabytes per month we used in 2017.
What does this mean for consumers? Well, obviously, we’ll need a bigger data plan. Currently, smartphone owners around the globe use on average 2.9 gigabytes of data per month, making 2GB to 5GB data plans the most popular. But as average usage rises to 17GB by 2023, bigger or unlimited mobile data plans will be necessary.
More mobile video traffic also means there will be an increased emphasis on mobile video for advertisers. Social media consumption on mobile is also rising, but not as fast as video. Therefore, social media will represent a smaller share of mobile traffic in 2023 — eight percent — than its current 12 percent of mobile traffic. Video is here to stay and it is growing at an alarming rate. Social Media and Video will always be mated in platforms however video will be the big brother as technology progresses.
-Roy FDMC Digital Media LLC
Being that our firm works with digital video on an almost daily basis, we do a lot of reading and research on the platform. Digital Video is growing at a rapid pace and the platforms that deliver the media is ever changing as well. Recently we came across some interesting statistics we wanted to share. Consumers will dramatically increase their overall time spent watching digital video from the rest of this year to 2021. That is a given. A data based company called Activate recently evaluated extensive data on creators with over 10 million views on YouTube and found that 24% of these creators account for 71% of views. Over on Facebook, 26% of creators account for 77% of views. Both of these groups of top creators have over 50 million views on these social video platforms. Activate’s analysis of the data confirms that influencers and media companies make up 97% of YouTube views in this group of top video creators with more than 50 million views. And 98% of Facebook views come from influencers and media companies. Brands only make up 3% of the views on these platforms. Influencers are defined as personalities, celebrities or public figures with significant social presence. Media companies are defined as organizations whose primary business model is in production and/or distribution of content. This includes some professional influencer entities that have moved upstream.
How Brands Can Find the Right Content Partners to Work With
The data shows that there is a greater ratio of influencers to media companies on YouTube (83% influencers to 17% media companies) and a roughly even ratio on Facebook (52% influencers to 48% media companies). So, if brands are looking for the right content partner to reach the right audience, and get more engagement for less spend, then they need to look in different categories on different platforms.
Activate analyzed the top five YouTube influencers by subscribers in four categories: How-to & Style People & Blogs Comedy & Entertainmen and Gaming. They concluded: Top web video influencers range across content areas and platforms. Combined, these influencers have over 70 billion views on YouTube. And all of these influencers have a strong presence on a second platform, ranging from Instagram (13) or Twitch (5) to Facebook (2). Activate also analyzed data for the top U.S. media company creators on YouTube and found 49% are in the Entertainment category 22% are in Music & Dance and 9% are in News & Politics.
Next, Activate analyzed for the top U.S. media company creators on Facebook and found 61% are in the Entertainment category and 10% are in News & Politics Web video platforms satisfy different content preferences along with media companies which will need to play to each platform’s strengths. Their analysis extends beyond YouTube, Facebook, and Twitch; it includes Instagram and Snapchat, too.
The research summarizes that attracting theses these creators and to capture user attention, web video platforms are attempting to move into each others’ turfs.” So, watch initiatives like YouTube Red, YouTube Live, YouTube TV, Facebook Live, and Facebook Watch like a hawk. The video segmentation matrix is shifting almost in real time i.e. day to day.
Social Video and the Shift to Live-streaming
Activate also analyzed live streaming. The medium has exhibited rapid growth in views and time spent. It shows Twitch, a subsidiary of Amazon.com, as the leader in this category (with 743,000 average live streaming viewers), followed by YouTube Live (with 318,000), Facebook Live (with 61,000), and Periscope (with 23,000. Activate also predicts” Live-streaming creators will use crowdfunding platforms, such as Patreon, to monetize directly through fans. The data given to Activate was provided by Tublar Insight Labs.
If your business uses videos in their marketing strategy (which you should if you do not) part of the key element of that video to tell a story. Every video, no matter what the message you are trying to convey needs a story behind it.
How To Break Through to Your Customers
“storytelling” in the marketing world is talking at consumers. And, since the “Mad Men” era, brands have used advertising to broadcast their stories at a large audience of consumers. But, it’s stopped working. There are over 600 million devices running ad block software, and the message from consumers is clear: Stop interrupting me – I don’t want to see your ads. At the same time, consumers are constantly connected and literally have the power to make or break a brand at their fingertips. So how do you break through and engage with consumers?”
This is a good question.… it is time to put consumers at the center of our efforts; it’s time to be great story-makers or story tellers. “story-making” is the combination of “art, science, and necessity” that was developed as a response to a “society where the pace of technology and information exchange only continues to speed up; and where consumers only allow brands a few mere moments to make or break a relationship.”
Consumers Value Experiences Over Things
A recent study by Mastercard and retail sales data supports that today, consumers value experiences over things. Mastercard’s Priceless campaign – now in its 20th year – was founded on the insight that experiences matter more than things, but the way it is executed today is much different. Mastercard has evolved its Priceless strategy from a single traditional advertising campaign to a holistic experiential-led marketing platform. What Mastercard has done to change the way they present their information is:
1. Focusing on consumers’ passions,
2. Building experiential platforms.
3. Creating products/technologies that change lives for the better.
Mastercard: Storytelling and Sponsored Videos
Sponsored videos are also part of Mastercard’s “holistic experiential-led marketing platform.” The brand has 76 partners that have made 798 videos, which have a total of 45.5 million views and over 1.3 million engagements. Now, that’s taking story-making to a level that traditional storytellers only reach once in a blue moon. It’s the difference between creating a priceless experience for your customers that they want to share with their friends, family, and colleagues and merely telling a story – even one with emotion – about the features and benefits of your products or services. That’s a very big idea. Remember to use story-telling in your next marketing video. Engagement with your audience is so essential and you have very little time to capture their attention in this day and technical age. (portions of this article are from Tubular Insights weekly)
Are you aiming to get more traction from your blog or website’s content through social media shares and re tweets? Perhaps your goal is get a 180 on your links. If this is the case may I suggest you take a deep dive into your visual content that you post.
It has been tested time and true that by using images:
· Your presentations that are accompanied by visual aids have been proven to be 43 percent more effective.
· We are all visual learners one way or another
· Of all the information that is processed by the brain, 90% of it is visual stimulation.
Hopefully this week's blog post t will give you some insight on various types of visual content that will help you grow your online growth and engagement.
Images That Will Engage Your Readers Splitting up the body of text on your posts with high quality, exciting images that are relevant to your story idea will compel your audience to continue reading what you’ve written all the way to the end. Images sell your written information! Sadly, today, our attention spans have hit a new low. Without those images our readers today refuse to read any long blogs or content.
Articles containing images receive 94 percent more views as compared to those that don’t have any images.
Tweets that are posted with images are re tweeted 150 percent more compared to those that are composed of text only.
Facebook posts that are posted with images receive 3x more engagement than posts that don’t have any images.
Image quotes: For whatever reason, people love to share quotes that are either written within the image or directly below it.
Images that evoke emotions: A simple thought provoking image captures the heart or the soul of many of your engaged audience and will get you a share of that image.
Screenshots: Screenshots are an effective since they give your audience a first-hand perspective of how your product or service works. An excellent example is a screenshot of your app as you use it, to give the consumers a kind of visual proof that your app actually does what your marketing messages claim. This way, your audience will trust you more as they have verified your claims. Essentially, screenshots are the best way to secure the trust of your consumers as they can easily confirm for themselves using their own eyes.
Memes: “Meme” refers to an image that is accompanied by an amusing caption. When memes started gaining viral popularity online, no one ever thought that they would end up becoming an integral part of online marketing. For instance, if your brand is aimed at engaging a younger demographic, then memes are an excellent choice for creating inside jokes in your trade. This kind of humor is a remarkably effective way of bringing your audience together. Memes are a great source of entertainment, they are the most common types of viral social media content that has the potential to get millions of shares.
Slides & Presentations: Currently, slides are an effective means of expanding your brand’s outreach as they allow you to educate and communicate with your audience.Just slides and presentations largely depend of color and design in order to convey the message or information in the most effective manner. Always make sure that your slides are not only engaging, but they should also give the consumers solid advice that is practical and create action. Presentations usually contain several slides, you have to have some consistency in the design, color and even the font so that your message and/or information stays streamlined as the audience consumes it bit by bit.
Video Content: If you want to show how effective a solution your product is, there’s no better way of doing it than using a video. And for your video to be effective it must be engaging, educational, and entertaining. This is my fave. There are other cheaper, less complicated forms of visual content advertisements – but then again, you’ll realize that going that extra mile to create a quality video is totally worth all the trouble. Video has more engagement than any of the other type of digital content. With all the potential that videos present for your business, you should be very particular with the types of videos that you use to enhance the strength of your brand. Some of the best types of marketing videos are customer testimonials, demonstrations, how to videos and even explainer videos. As an example, you can start your video by presenting a common problem, then finishing the video with the solution that your product offers. When properly executed, visual content also gets you more links and your readers will share it more among their peers, which is overall, free advertisement for you!
A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news. Twitter, for example. More Twitter users (74%) said they are getting news from the social network than said the same in 2013 (52%). But it’s not just Twitter. More people on YouTube—a platform that’s not necessarily known for news content—are also turning to the site for news. In 2013, 20% said they did.
Fast forward to 2017, and that number has increased to 32%. And news-seeking among Snapchat’s users also increased by 12 percentage points between 2016 and 2017. Separate June 2017 data from Kantar, which analyzed the social platforms US users had accessed in the past week, found that by far the highest proportion of respondents—85%—accessed news via Facebook. By contrast, 39% said they did so via YouTube and almost as many (35%) through Twitter.
So what does all this mean?
Social Media is delivering news to consumers faster than the networks can get typically break the news, get reporters to the scene and set up to broadcast. In this “I gotta have it now” world we live in, social media delivers. With smartphones and live broadcast capability, everyone has become a reporter with the capability to capture news as it breaks. The downside is social media also has been known to have a lot of “fake news” as we all know. Can you believe everything you read on social media? Even the networks have been caught taking stories from social media only to have to retract their remarks learning their stories were not true. Overall consumers are engaging social media over television go get their news. The days of Mom, Dad, and the kids sitting around watching the 5:00 p.m. newscasts over dinner is becoming a thing of the past in our fast-paced mobile society we now live in. To say that is a good or bad thing is for you to decide.