Direct response video ads on YouTube, Facebook, Snapchat, and similar platforms have the potential to drive shoppers to your e-commerce site and help your company sell more. While the creative substance of an ad can be a matter of taste, there are methods around targeting consumers and getting them to watch your commercial that are quantifiable and should help your business develop video ads that perform.Think about how your company might apply some of these ideas to its direct response video advertising.Here are some tips I found that really focus on the nuts and bolts of your first video ad campaign.
1. Target Potential Customers
Targeting your best potential customers involves managing who sees an advertisement and its content.First, consider who should see your video ads. Direct response video ads, like other digital marketing vehicles, can be aimed at your business’s potential customers. There may be a tendency to think about ads on YouTube, Facebook, and Snapchat in the same way you think about advertising on traditional television programming. But the mediums are different. With video ads, your company can target consumers based on:
· Age, parental status, household income or similar,
· Interests, affinities, and life events,
· Previous interactions.
For YouTube, as an example, you can upload the email addresses of folks who have subscribed to your email newsletter and target them with video ads. If you have a good understanding of your company’s best prospects, your video ads can reach them. Next, target potential customers with your video content.
2. 5 Seconds
Targeting potential shoppers with video content should include capturing their attention within five seconds or less. Maybe even a lot less. The five-second mark comes from YouTube True-View ads, which cannot be skipped for five seconds. Here is YouTube’s explanation of what a True-View ad is.
"Some video industry professionals suggest grabbing the viewers’ attention even more quickly since a person’s attention span in a couple of seconds can be the difference between success and failure. The first three seconds of your video ad are pivotal. That’s how long it takes for people to decide if they’ll continue watching or keep scrolling and abandon your message. Right from the start, videos should include a strong hook to capture the viewer’s attention.” Creating urgency or “This offer is for a limited time” type of campaign drives customers to you."
3. Call to Action
Have a call to action button such as shop now or similar for direct response. In video advertising, this is essential, not b because of the video itself but because it gives a reason for your audience to engage you. It provides a clear call to action. A video ad call to action can take a few forms. If the advertising platform permits it, include a clickable button or link that takes shoppers directly to an optimized landing page. If a button or link is not an option, consider displaying a call to action in the video. This could be something like “Visit mydomain.com/this video to get free shipping.” You could also speak the call to action in the video.
4. Platform Specific
Your television screen likely has a 16-by-9 aspect ratio. Most YouTube videos also have this aspect ratio, but it can make sense to produce videos in different aspect ratios — such as 1-by-1 — to match the ad platform or the viewer’s device. Think smartphones when doing you ad as to be honest, most of your viewers will be watching via their smart phone. Less and less people, especially millennials watch anything from a desktop anymore.
5. Test Your Video For Results
The first video ad your company produces will probably not be the best performer. Creating video ads that sell takes experimentation and iteration. Use your intuition to generate ad ideas and then use data to understand how well those ads perform.Good luck and always feel free to reach out to FDMC Digital Media if you have questions or if we can be of any help!
#digital video #marketing #advertising #video #social media
Before you start planning an effective digital marketing strategy, you need to understand the different channels in digital marketing. Identifying what channels work best for your business and working on them will help you propel your business forward. Here are some platforms and outlets I found that may work best for your next digital media campaign.
This channel involves designing graphical advertisements and placing them next to content on websites, e-mails and other digital format, and instant messaging applications. The advertisements can be text, images, audio or video clips, animation, or other interactive content. While surfing the internet or going through your mails, you may often be presented with advertisements of all sorts. That’s exactly what display advertising is, but it’s important for your adverts to be relevant to what people are looking for. That’s because the success of a display advertising campaign is determined by calculating the number of clicks an advert receives given the number of times it was displayed to the consumer or made an impression on him/her. You can target your adverts according to consumer behavior, demographics, or geographic location. With the help of analytics, it is possible to track the number of people who have seen your adverts or clicked on them, what a person did on your site after entering it, and the conversion ratio. Display advertising not only helps you promote new products or offers, but it helps you increase your online presence and reach out to your customers. Display advertising can help drive leads and increase brand awareness too.
As the name suggests, you market your products or services to your targeted customers via e-mail. E-mail marketing is a great way to gain new customers or improve relationships with existing customers. E-mail marketing campaigns are good for companies that may not be able to shell out a lot of dough for promoting their business. E-mail marketing also allows companies to promote other marketing channels effectively. However, building customer database and designing newsletters/e-mails can be very time consuming. Not all your customers may have the patience to go through your e-mails as most people have full inboxes. On the other hand, if you keep sending multiple e-mails, it may irk your customers and they may end up marking your e-mails as spam. Find the right balance and avoid sending e-mails that go with the line ’Do not reply’. Have a specific e-mail domain as communicating with your customers is of prime importance.
Social Media Marketing
Social networks like Facebook, LinkedIn, blogs, micro blogging websites like Twitter, forums, wikis or blogger, content communities like YouTube, and podcasts are all forms of social media. All of these forms involve the building of networks or communities by allowing users to interact with each other. Social media tools encourage users to share opinions, participate in discussions and engage with others in real time. As such, social media marketing can be the best way to market your brand or company and connect with your customers. However, know that all digital marketing tools have different purposes; you’ll need to identify your company’s goals and your targeted audience before you get started. Note that encouraging users to engage and participate is often a challenge, so you’ll need to figure out how you’ll go about these things. Furthermore, continuous communication with customers is necessary and you’ll have to make sure that you are aware of all the positive and negative things that customers have to say about your brand. When posting new content or comments, always think and review more than twice as social media mistakes aren’t easily forgiven. Keep in mind that any user can take a screenshot of your blunder and even if you edit or delete an erroneous post later on, the damage will already have been done. Make sure you do follow social media etiquette so you don’t come across as a spammer.
Affiliate marketing is performance-based marketing involving a business owner and one or more websites or affiliates. The affiliate website owners place advertisements on their own websites to market the business owner’s goods or services in exchange for a percentage of profits. I have a good friend that does just this in Florida and does very well. Considering an affiliate marketing campaign for your company is generally a good choice; you get mass coverage at no additional costs. You also get more exposure when more websites are affiliated to your business. Your affiliates can make money in three ways: Pay Per Click, Pay Per Sale, or Pay Per Lead. This means that your brand is advertised for free and you only incur a cost when an agreed action occurs- when a user clicks on your advert on the affiliate’s website, or when a user is led from the affiliate website to your website and purchases a product/service or if the user registers on your website.
While all of this sounds good, know that you’ll need to have a strategic plan first. It’s common to see companies marketing their goods digitally without a plan in place. If you dive into digital marketing without a plan, not only will you be unsure of your goals, you won’t even know what you’re achieving.A plan will help you estimate your online market share and that of your competitors too. With so many companies turning towards digital marketing, it’s important that you pull your socks up and make optimal use of what you can. I hope these tips I researched will help your next digital media campaign.
#marketing #digital media #advertising #social media
What Is Artificial Intelligence?
Oh my, artificial intelligence. Is it real? How does it affect my marketing? Just what the heck is it anyway? Will it get me and take me away? So, Webster’s defines artificial intelligence as the “theory and development of computer systems able to perform tasks that normally require human intelligence.” This includes things like speech recognition, decision-making, and language translation. So yes, all of that is here and working for us already.
For most people, the term AI is still more likely to conjure up E.T. or computers that work mind control over us more so than thoughts of advancements in marketing. But seriously AI that exists today is a valuable tool that gets “smarter” about analyzing data, recognizing patterns, and generating insights over time. If you are asking yourself how this is being used in marketing or in general, in the real world, well here are some examples. Self-driving cars, chess-playing computers, voice-activated intelligent assistants like Alexa.
In Marketing, Why is AI Important?
The potential applications are diverse. But for today, we can focus on a couple of major points that marketers need to care about and that is AI’s ability to automate learning/discovery through data and add “intelligence” to products that empower consumers’ lives.
AI can help analyze more and deeper data — and, of course, machines don’t get tired during high-volume tasks. This means that marketers can better understand audience segments and target ads more effectively. AI is making the goal of achieving personalization of your business and your customer base a reality.
Lastly, marketers should be thinking about AI as it relates to interfaces like Google Home, Amazon Echo, Alexa and all the rest coming onto market soon. Not only is it important for marketers to develop a voice strategy that takes into account how these “intelligent assistants” can and will answer, but,similar machines can be combined with large amounts of data to improve many technologies at home and in the workplace, There really is nothing artificial about intelligence.
Tags: #ai #artificial intelligence #marketing #business
This very fast paced world of Social Media can be a stress ball for most small to medium sized businesses these days. Starting out with any new marketing strategy can often be intimidating, and if you are the new guy on the block, even more so. There are so many types of marketing strategies to choose from. Are you going to use email? Social Media? Web? Direct mail? Now you see my point. So how do I know which one is right for my business? When people ask me, it is often a good idea to start with one type of marketing and go from there, rather than spreading yourself too thin. Work out how successful it is, and then if it generates a decent ROI,then start adding more marketing responsibly being cautious to stay within your budget. If it fails then obviously you need to change your game plan. Most SMBs find that social media marketing works for them. This is great for small budgets, and it can lead to a very high ROI when done right. But there are many platforms to choose from. Here are some tips to help you figure out what may work best for you.
Locating Your Potential Customer Base
Different social media platforms have different types of users, so you need to know who your target customers are and which platforms they are using.. It makes sense to focus most of your efforts on the platform where they spend the most time, so you need to have an idea about who uses each platform.
Facebook, although facing some hard scrutiny lately, is still the biggest, and as a result, you will usually find that a large group of your target audience has at least some presence on the site. As of December 2017, it has over 4 billion users and 2.13 billion monthly users. With the recent focus however on Facebook' privacy issues in the news, these figures could rapidly change. As of January of this year,, 25% of users were aged 25 to 34, but 54% were 35 or older (with 9% 65 or older). Instagram is focused on images and videos. It has over 800 million users with 500 million of them on it daily, and nearly 60% of those internet users are aged 18 to 29. As for Twitter, it currently has 330 million monthly users with 37% of its users being aged from 18 to 29, and 25% are aged 30 to 49. Also, think about the type of content you will share. For videos and images, Instagram is great, as is Pinterest. But Pinterest might not be so great if you’re selling something that is not so easy to depict visually. If you sell products like food or clothing, Pinterest is ideal. It also has a large female user base. (71%), making this the perfect platform if you target mainly women.
These are just some basic figures for the types of people you can find on the big platforms. What you need to do is dig deeper and find out whether your specific target audience has a large enough presence on a platform to make targeting it worthwhile. In general, Facebook is good for all ages, but especially if you are targeting older users. It’s also good for sharing longer content. If you’re targeting millennials, Twitter or Instagram might be better, especially if you plan to share images and videos. But as these social networks also have older users, you don’t want to discount the platforms entirely if you are targeting older customers. Snapchat has become a solid platform for video marketing but is still playing catch-up to Instagram. Snapchat users are basically teens to late 20's somethings.
Invest More Time On One Platform
One option is simply to invest more time in one platform but to maintain a presence on others. For example, you could make Facebook your main platform and focus most of your attention there, responding to comments and questions and working on getting more likes. But you could easily post to Twitter at the same time by using a tool like Buffer. This allows you to make one click to post to numerous social platforms. So then even if you don’t invest your time in Twitter, you could still stay active this way. If you get any shares and engagement, that’s a bonus. Consider LinkedIn As well. This platform is heavily used by business, business managers, and prospective people looking for employment.
Make Sure You Achieve Your ROI
Social media marketing can be a great option for your business’s online marketing efforts. It’s cost-effective, it helps you get the word out, and it’s the perfect way to boost your customer base, get fans, increase traffic and boost your visibility (SEO) So make sure you spend some time going over your options, then focus your attention in the right places where you are likely to get a better return on your investment.
#smallbusiness #marketing #advertising #socialmedia #smallbusinessadvertising #smallbusinessmarketing #digitalmedia #fdmcdigitalmedia
A landing page is the first experience your potential customers or clients will have with your brand, be it retail or your professional service. You are your brand. It has to convey information, encourage a call-to-action, and reflect your personality. Here are some basic tips I found and use that should help make your landing pages work for you and thus a better ROI.
1. Have a goal in mind
The very first thing to consider when creating or making a landing page is the goal of the page: What do you want users to do when they “land” there?
· Click a link
· Watch a video
· Enter information in a form
· Make a purchase
· Share on social media
· Read or interact with content
Then everything on your landing page should be designed and directed at getting users closer to this goal.
2. Design for Your Audience
Landing pages have to be made for the users that will use them. It sounds pretty self-explanatory, but too often this doesn’t happen.
The people and images in the design should relate to users. Text and blocks of copy should communicate in a voice and tone that these users appreciate. It can take a deep dive into your analytics to understand who your key audience is.
· Are they women or men?
· Younger or older?
· Do they live in a certain area?
Create a design that appeals to the audience you are connecting with to hopefully increase engagement and user conversions.
3. Use Images That Stand Out From The Rest Of The Pack
A strong image or video makes a strong first impression and goes a long way to helping get users engaged. Make the image eye-catching and make the video short and use sub-titles as much as possible as most watch a video without sound, specially on their smart phones these days.
4. Create Content That Stands Out
Most landing pages include multiple levels of copy. Every one of these levels needs to be compelling and work toward getting users to the desired action set by your website goals. Most landing pages use the following types of copy blocks:
· Headline: It should be a few words that grab the attention of users.
· Body text: This is your main message. It should be concise and direct.
· Call to action: Often in the form of a button or link, this tells users what to do with the website. What’s the next step in the process and how do they get there? Provide clear actionable, communication.
· Footer: Standard information, such as branding, contact information, and social media links can help establish credibility and provide a go-to resource for users.
5. Establish Keywords Through Navigation
Navigation elements on a landing page will help tell users what your overall website is about. Think of navigation elements as additional keywords that provide user information and direction.
6. Make the "Call To Action" Clear
Every user should know exactly what to do when they hit your landing page. Clear calls to action are vital. Don’t assume users will just do what you want them to. Good calls to action can be in the form of buttons, forms to fill out, user instructions (such as scroll for more) and even animations.
7. Customize Your Content
Landing pages by nature are designed to be somewhat specific and special. Often, they have a purpose or goal that’s a little more focused than your homepage. Customize landing page content to make the most of this concept.
8. Include Clear and Relevant Branding
One common issue with landing pages that makes them difficult is that they often don’t look like or include visual cues that connect to the main website. Landing pages should include clear and relevant branding so that users know exactly what or who they are engaging with. Make your landing page user friendly with working links to other parts of your website and especially make sure your landing page shows and explains it is your brand or company that they are visiting.
9. Consider the Source
When a user clicks a link from somewhere else on the web and arrives on a landing page, they have somewhat of an expectation of what they will find. The landing page should be designed so that the content is specific to what you are offering be it products or a service.
10. Establish Hierarchy and Flow
A good landing page makes usability obvious. Where are users supposed to look and what are they supposed to do on the page? Designing using common user patterns and behaviors can go a long way to establishing this flow. Add on levels of images, branding and typography to establish a clear hierarchy as well and users will know in an instant how to engage with the page.
A key point to consider is that when you are thinking about a landing page, that’s not necessarily your homepage. Landing pages are the most common first stops for website visitors. Some of these top landing pages might be because of your marketing efforts and how you are driving traffic. But other pages can be popular because of the content therein, links from other sources and search. Knowing where this traffic originates and what users are looking for are a key factor when it comes to setting goals and designing a landing page that doesn’t look and perform badly for you. I hope these points help in creating or overhauling your landing page.
#landingpages #socialmedia #websites #marketing #images #digitalvideo
Effective marketing hinges on constant awareness of trends and emerging channels so that you can plan the right marketing mix for your business. As digital technology continues to rapidly grow this year, here are some marketing tips to help get your message, your brand out and hopefully a effective ROI on your next marketing campaign. These tips are important and I am so glad I found them and wanted to share them with you..
The power of visual marketing
Visuals dominate the internet, from our social media feeds to online advertising. By harnessing the power of visuals, you can make your marketing more engaging, exciting and memorable. To break through the noise in the crowded online space, compelling visuals could be your best bet. Powerful graphics, well-designed logo design, interesting video clips and catchy info-graphics make your brand message stick in the minds of people. It is imperative in this day and age of fast searches users watching but not listening to media to have effective video and still images with your message.
Professional or Authoritative Blogging
Blogging continues to be an integral part of marketing strategy for every business, whether it’s a startup or a well-established company. When done right, blogging is a great way to reach your target audience and to utilize search engine optimization practices. Regularly posting quality blog posts can increase the visibility of your website greatly by helping you climb up the ladder in the search engine results. Make sure each blog post targets your industry specific keywords and focusing on your product or service offerings. However, to gain maximum mileage from your blogging efforts, you need to make sure that your content is valuable, informative, and is interesting enough to keep your audience engaged.
Get a mobile app if your business is large enough to make use of a world-wide market
It has been predicted that global mobile app downloads will reach a staggering 284 billion by 2020. Global mobile app revenue is predicted to exceed $101 billion by the year 2020. Do you still think your business can afford to ignore having a dedicated mobile app?
Let’s take a look at the benefits of having a mobile app for your business:
· To provide value to your customers- Having an app custom-built for your business helps you in providing more value to your customers. With a dedicated mobile app, you can provide all required information to your customers right at their fingertips. Besides, you have the option to send users push notifications and easily update them about your products, services. Thus, it helps you connect better with your customers.
· Build strong brand loyalty- To engage more users with your mobile app, you can introduce loyalty programs within your app. The more customers interact with your product or services, more points they can collect. Customers can see their points adding up in real-time basis within the app rather than sending them details in the mail or until they access your website to check the status of their points manually. Many brands have successfully used this strategy to increase user engagement with their app. If you already have a dedicated mobile app in place, that's great news. Make sure your mobile app design is user-friendly and has a killer design. If you can come up with an exciting rewards program, you can drive more users to your app, too.
Send emails that encourage customer interaction and call to action
If you think email marketing is a thing of past then you need to think again. A recent survey found that the number of email users is estimated to reach a staggering 254.7 million by the year 2020. Email marketing has stood the test of time but is in a state of evolution. Interactive emails, helps you increase that call to action with readers. Interactive emails allow you to give an inspired experience within the email itself. To make your emails interactive you can include sliders, navigation bars, accordions, menus, sliders, short videos, animated GIFs, and even shopping carts to enable users to complete a purchase within an email.
#socialmedia #blogging #digitalmedia #fdmcdigitalmedia #marketing #advertising
Using Facebook to promote your brand and your business takes some work, especially in today’s fast pace world of “We want it now!” Keeping engagement up with your audience is even harder if you are a small mom and pop business with no one to post content. Here are some tips I found that hopefully will help you get the best ROI on your Facebook business page. Remember, engagement is only as good as your efforts.
1. Be real with your posts.
If you’re receiving lackluster engagement on your organic posts, consider these guidelines:
• Create shareworthy content using storytelling.
• Switch to square video. It consistently outperforms videos shared in landscape format.
• Remember, it has been proven that over 85% of video today is watched with the sound off, so emphasize your message with text. (think of closed caption being on all the time if that helps)
2. Use of Facebook video advertising- Is It worth it?
Facebook video ads offer a cost-effective approach to marketing your products or services. Placing ad spend against your video marketing efforts can amplify results and help your brand reach new audiences. To do that, though, you’ll need to decide exactly how to place your ad. There are a couple of ways to invest in Facebook video ads: boosting an ad and running a campaign through Facebook Ads Manager. Of the two, Facebook Ads Manager is the more powerful tool. Though the boost button still offers value by elevating your business’s reach, Facebook Ads Manager targets more effectively.
3. Incorporate Facebook Live to drum up conversation.
Facebook Live functions as a medium where small businesses can answer questions in real time, giving audiences the opportunity to see you or your business also in real time. It allows your followers to be in the conversation and making them more likely to engage with content. I personally love it.
• Answer questions. Chances are you already know the sorts of questions your customer base has. Start with a few frequently asked questions, and then open up the floor for viewer queries.
• Share expertise. At my company, we often go live to share expertise with our audience. Try this with your own brand. For instance, if you’re a fitness expert, share a few diet and exercise tips. If you’re advertising a beauty product, give a live tutorial.
• Make an announcement. Use Facebook Live to make an announcement or introduce a product that your customers may have questions about. Make sure to include language that encourages folks to engage with you. Keep it fun!
Hopefully these tips especially the ones using video will help your Facebook business page pick up more traffic and engagement.
FDMC Digital Media
Do you sometimes feel like you post content to your social media platforms or your website and you are spinning your wheels? We have all been there, done that. In today’s quick “Jus the facts” world we live in, content marketing is more important than ever. If you feel you post and post and nothing is happening with engagement from your customers or prospective marketing base you are trying to target, here are some pointers that may help you turn things around.
1. Your Content is Not Relevant to your prospect’s needs
Every one of your prospects and customers is different. They have their own wants and needs. They are at various stages of interacting with you as a brand, they are looking for different things, they will be convinced and put off by different things. It is impossible to create one message and make it relevant to your whole audience. Try personalizing your content based on customer desires using a combination of explicit (form filled data) and implicit (calculated data). This should be across every channel not just email.
2. Your Content is Not Timely
Sadly, we now live in a “I want it now!” world. Unless you are retired and even that does not mean much today, we just don’t have the time for anything. In our busy day, we take about 15 minutes of that to get and find the things we need. We do it on our terms when it suits us. No matter what I’m looking for, I need to get the basic content to answer my questions when I need it. I do not want to have to wait for a week to get a call back, I do not want to wait until the right email is sent to me as part of your newsletter program. Try using inbound channels to personalize the experience for your visitors. Whether you are using the web to serve up relevant products, FAQs, or contact information, or if it is serving push notifications through your app, or you are using social media platforms, make the experience relevant for the user when they are engaged. Aim to trigger your results immediately so that your users do not have to wait.
3. Your Content is Not on the Right Channel
Think about your mobile phone. You’ve got email, text message instant messaging, phone calls, apps. You probably use each of these for different things. At the same time, if you were to ask an older relative, they would use them differently than you do. Ask a younger relative, and they are likely to use them differently still. And all of this is context based. I personally wouldn’t want my bank to start a Facebook Messenger conversation with me, and I wouldn’t want my friends to send me emails when they have a trivial question. Everyone uses different communication channels differently. Yet as marketers, we tend to think simply of cost. Ask people which channels they want to receive information through and adapt accordingly. You can do either as part of the email sign up process or later down the line.
4. Your Content is Not Consistent
As a loyal customer, if I had to go all the way back to square one when I know you have information about me, I’m going to get frustrated quickly. We’ve all had the experience of being handed around at a call center. (Oh those dreaded computer voices of push one for this and two for that) We’ve also likely had a similar experience where we’ve called in, and they know exactly who you are, your history with the company, and are able to assist you immediately. Having a one-off campaign that is relevant to the individual isn’t enough, it needs to be consistent across every campaign on every social platform you are engaging with. Rather than creating ad hoc campaigns in a manual “throw it on the wall and see if it sticks” process, try using software which allows you to collect data on who your customers and prospects and see what they are interested in, what they want to receive, on which social platform or your website, how often, and allow it to do the heavy lifting for you. It simply is not possible to do all of this and stay consistent to all of your audiences through manual work. You again will be back spinning your wheels.
FDMC Digital Media LLC
I deep dived into a recent article that I found sooo true about video and SEO (Search Engine Optimization). I wanted to share some key points that we too implement with our clients. (They have to do their part but we at least put the tools in place for them) Everyone wants to know the secret to getting their company’s website to rank on the 1st page of Google. While this is a great goal to hit and everyone wants “their” website to be #1, a lot of things need to happen and the fact that Google themselves constantly change their way of using SEO, the battle is sadly always ongoing. What most of us in the biz of branding consulting do agree with is that video and it’s use thereof is really what can push your content-website up the rankings because video works! Video makes up 76% of all internet traffic, and despite the fact that there are more videos out there than ever, HubSpot states that, “43% of people want to see even more video content online”. In short, if you’re not creating video content then you’re missing out. Here’s why you should be taking advantage of the SEO benefits of video in 2018.
Your customers love Video and Google does too
Google gives higher priority to websites using videos over those only using text. In fact, having a video on your company’s landing page makes it 53% more likely to appear on page 1 of Google SERPs (Search Engine Results Pages). Simply put, video is a great way to increase your SEO, because people love to watch videos and Google bots love to crawl them. Sites with video content are also far more likely to rank for competitive keywords, which increases your chances of appearing in a search made by your target audience. A study by Forbes shows that, “65% of business decision-makers will visit a website after viewing a branded video.” Making it pretty clear that relevant and good quality video content can dramatically improve your site’s SEO by driving, not just people, but the right people to your homepage.
Video Improves your UX
User experience (UX) is crucial when it comes to the success of your website. Think of UX as the online equivalent of customer service. If your customers are happy with the service, they are more likely to visit again. If your UX is good people will stay, and return to, your website increasing their chances of buying your product. Having a video on your site increases customer engagement. People prefer watching a video than reading text as we process visual content much faster than written information. This makes videos important to improving the user experience. If your product has lots of complicated features, for example complex technical machinery, it’s tough to explain just using text. If people don’t understand how your product works, then how can you expect them to buy it? By adding video, you can make people understand your product easily and accurately. Improving your UX also leads to improved SEO, as there is a correlation between these two aspects. When users are more engaged with your site, Google sees this as a sign that your website contains high quality content. This helps to get you higher search engine rankings.
Improve your SEO with a sharable video
Video sharing is another way to improve your SEO and expand your reach further, as most people will share a video that they’ve watched with their friends online. Video is the easiest content to spread on social media. Sharing is the 1st step to going viral, and that’s every online marketer’s dream! Make sure that you only produce good quality videos, a bad video ruins your credibility and a high bounce rate will lower your search engine ranking. Before you start your video project, always ask yourself, “Would I like to watch/share this?” If the answer is no, then it may be time to start your project again.
Those Tags, Descriptions, and Titles
Having good quality video content will help to boost your SEO, but don’t forget to make your video SEO friendly too. The title and the description of your video are both important elements that can affect your search engine rankings. Your video title should be SEO friendly but also clickable, remember the title needs to be interesting enough to make people want to watch your video. Your title should ideally have at least 5 or more words including a keyword that you want to rank for. This can also get you more watches on YouTube, spreading your reach even further. The video description is also really important. That’s because Google’s spiders can’t read videos. They rely entirely on the description you give to find out what your video is about. Rather than just throwing a few random words in the description box, try to describe the video content in plenty of detail. This information tells Google, as well as your customers, exactly what your video is about.
According to a interesting article I recently read in eMarketer, Facebook is losing younger users at an even faster pace than previously expected. To me this was really no surprise as Facebook has aged and young people don't think it's "Cool" to be on the same social platform as "Mom and Dad." While the social media platform was able to count on Instagram to retain that younger audience in the past, Snapchat may now be siphoning away more users. This year, for the first time, less than half of US internet users ages 12 to 17 will use Facebook via any device at least once per month.
Facebook is still adding monthly users overall, but older age groups are mainly responsible for this. The number of total Facebook users in the US will reach 169.5 million this year, up just under 1% from 2017. Meanwhile, Facebook’s proportion of social network users accessing the platform will continue to decline over the forecast period. As for advertisers who use Facebook for their reach, Demographics and what their brand is trying to reach will obviously come into play and this may hurt Facebook's revenue scheme. Minerals are now a borderline fraction of Facebook's total users as older adults find Facebook a nice way to stay in touch with family and friends.
In 2018, the number of US Facebook users ages 11 and younger will decline by 9.3%. Additionally, the number of users ages 12 to 17 and 18 to 24 will decrease by 5.6% and 5.8%, respectively. This is the first time eMarketer has predicted a decline in the number of US Facebook users in those age groups. Facebook will lose 2 million users ages 24 and younger this year, eMarketer estimates. But not all of those users are migrating to Instagram. For example, eMarketer predicts Instagram will add 1.6 million users ages 24 and younger. Snapchat, meanwhile, will add 1.9 million users in that age group.
Snapchat will continue to have more users ages 12 to 24 compared with that of Instagram. However, Instagram overall is still bigger in the US than Snapchat. The number of Instagram users will total 104.7 million in 2018, up 13.1% year over year. Snapchat, meanwhile, will see its user base increase by 9.3% to 86.5 million. The article supports what most advertisers and social users have been knowing and tracking for sometime.
Young people like social hang-outs that make them cool and when Mom and Dad get on those same platforms or even any older adults (advertisers excluded) they bail quickly and move on to some other app that parents don't know about yet, are unfamiliar with how to use it, or just don't want to bother because they know they would look awkward being there in the first place. Facebook was that in it's infancy but we see how growing up can be tough.